Professors on the Go
Chapter 10
Marketing Channels and Supply Chain Management
1. Key Concepts
Value delivery network
Channel members add value
Channel behavior
Vertical and horizontal marketing systems
• Imagine you are a salesperson for an advertising media sales organization representing four non-competing business publications. Answer the following questions asked by the marketing vice president of a potential advertiser: “Can’t I go directly to the magazine publisher’s home office and get what I want? How are you going to add value in this relationship?”
• Describe at least three different distribution channels a new textbook might take to get from the publisher to the student-consumer?
• Take a product or service of your choice and draw a diagram of the channel of distribution that is used to bring the product or service to the marketplace.
• Why are marketing intermediaries used? Explain.
2. Key Concepts
Making channel design decisions
Making channel management decisions
• Selecting channel members is often a difficult task, but once completed, the focus turns to managing and motivating the channel partner relationship. Identify the primary challenges an organization faces in managing its channel members. What are some of the methods companies use to motivate channel partners?
• Marketing channel decisions are among the most important decisions that management faces. Explain.
• College students frequently want food late at night, and many of them don’t have cars to go get it. You are going to launch a business that picks up and delivers food to on-campus dormitories. Using the information in the text, design your channel of distribution. What are the needs of the consumer? What are your channel objectives? Do you want to use any intermediaries?
3. Key Concepts
Marketing logistics and its functions
Integrated logistics management
• Provide three reasons why supply chain management is an important part of the value delivery network.
• Why would a company consider outsourcing its own logistics functions?
• What are the overall goals of integrated supply chain management? What can a company do to achieve the close working relationships necessary for effective supply chain management?
• What do you think is the most critical function performed in logistics? Explain why and describe how the field is changing and what you think will happen in the future.
• When should third-party logistics be used?
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related searches
- sermons on the mission of the church
- xfinity on the go laptop
- comcast on the go app
- xfinity on the go tv
- sermons on the woman at the well
- the best element on the periodic table
- the list nonmetals on the periodic table
- aristotle on the purpose of the polis
- articles on the debate on evolution
- solve the equation on the interval calculator
- pain on the side of the foot
- teaching on the fruit of the spirit