Green Line Oberstufe
|Spot on facts Developments in the media |
|Word/phrase |Translation |Usage/memory aid |
|Media in the twentieth century |
|to keep up with |mithalten (mit); Schritt halten (mit)|to keep, kept, kept |
| | |to keep up with = to stay informed about |
|periodical |Zeitschrift |magazine (or newspaper) that is published on a regular basis |
| | |periodical = magazine = journal |
|broadsheet |seriöse Zeitung |FAZ and Süddeutsche Zeitung are examples of German broadsheets. |
| | |broadsheet = quality newspaper |
| | |broadsheet ↔ tabloid |
|tabloid |Boulevardzeitung |Bild is a German tabloid newspaper. |
| | |tabloid = popular newspaper |
| | |tabloid ↔ broadsheet |
|in-depth |gründlich; detailliert |thorough and detailed |
| | |in-depth ↔ superficial |
|factual |sachlich; sachbezogen |dealing with facts rather than opinions |
| | |factual = fact-based |
| | |factual → fact (n) |
|sensational |reißerisch |making sth seem more exciting or shocking than it really is |
| | |sensational → to sensationalise (v) |
|gossip |Klatsch; Tratsch; Gerede |The magazines are full of gossip about celebs. |
| | |usually uncountable, e.g. a piece of gossip |
| | |A gossip refers to a person who enjoys talking about others. |
| | |gossip (n) → to gossip (v) |
|attention-grabbing |Aufmerksamkeit erregend |making people notice |
| | |attention-grabbing = striking |
|to publish |veröffentlichen; publizieren; |to prepare and print (a book, newspaper, magazine etc.) |
| |verlegen |to publish = to issue |
| | |to publish → publication (n) → publisher (n) |
|journalistic |journalistisch |relating to journalism or journalists |
| | |journalistic → journalism (n) → journalist (n) |
|source |Quelle; Ursprung |The source of the river is up in the mountains. |
| | |The source of the problem is inequality. |
| | |What was your source of information? = Where did your information come|
| | |from? |
|channel |Kanal; Programm |Today, people have a lot of choice as there are so many different TV |
| | |channels. |
| | |a TV programme = eine Fernsehsendung |
| | |a TV channel = ein Fernsehprogramm |
|freedom of choice |Entscheidungsfreiheit |freedom of speech, freedom of expression |
|coverage |Übertragung |There is always live coverage of major sporting events such as the |
| | |World Cup. |
| | |news about sth on radio, TV or internet as it happens |
|current affairs (pl) |Zeitgeschehen |Current affairs are discussed in newspapers, on the TV, on the radio |
| | |and on the internet. |
| | |political, social or economic events happening in the world now that |
| | |are important |
|documentary |Dokumentarfilm; Dokumentation |I watched a fascinating documentary about the rainforest last night. |
| | |a television or radio programme (or a film) that gives information |
| | |about real people or events |
|panel game |Ratespiel |Panel games are popular in the UK – a lot of people watch them on TV. |
| | |a quiz broadcast on the TV or radio played by a group of people |
| | |panel is a group of people who make decisions together |
|to replace sth by/with sth |ersetzen |The old car had broken down and was replaced by a new one. |
| | |to replace sth by/with sth → replacement (n) |
| | |Fr. remplacer |
|to access sth |etw. abrufen; auf etw. zugreifen |to get information, especially using a computer |
| | |to access sth → access (n) |
|The changing face of the media |
|landscape |Landschaft |urban/industrial landscape |
| | |landscape ↔ cityscape |
|opportunity |Chance; Gelegenheit; Möglichkeit |The USA has been referred to as the land of opportunity because people |
| | |think that everyone there has the chance to become rich and famous. |
| | |chance to be able to do sth |
| | |opportunity = option = alternative = possibility |
|content |Inhalt |content (sg) = the information or ideas e.g. in a book, film, photo |
| | |etc. |
| | |contents (pl) = everything that is inside sth, e.g. in a box or bag |
| | |stress on first syllable |
| | |Fr. contenir; Lat. continere |
|user-generated |nutzergeneriert |Blogs, wikis, discussion forums and tweets are examples of |
| | |user-generated content. |
| | |created by people who use a particular website |
|to participate in sth |an etw. teilnehmen |to participate in sth = to take part in sth |
| | |to participate in sth → participant (n) → participation (n) |
|to spread |(sich) verbreiten; sich ausbreiten |The news of the accident spread very quickly. |
| | |to spread, spread, spread |
| | |to spread = to circulate = to distribute |
| | |to spread → spread (n) |
|to break |hier: bekannt machen; veröffentlichen|Many news websites send e-mail bulletins with the latest breaking news.|
| | |to break, broke, broken |
| | |to break → breaking news (n) |
|eyewitness |Augenzeuge/ |eyewitness report/account |
| |Augenzeugin |person who sees sth happen, especially a crime or accident |
|news agency |Nachrichtenagentur |news organisation that gathers news reports and sells them to |
| | |magazines, newspapers etc. |
| | |Not to be confused with newsagent = a shop (or person) in the UK that |
| | |sells newspapers and magazines! |
|crowdsourcing |Crowdsourcing |using a large group of people, especially an online community, to get |
| | |information, ideas or content |
| | |crowdsourcing – crowdfunding – crowdtesting |
|to infringe |verletzen; brechen |to break a law, rule or agreement |
| | |to infringe = to violate = to break |
| | |to infringe → infringement (n): copyright infringement |
|to commit sth |etw. begehen |to commit piracy, to commit a crime |
| | |to do sth that is illegal or morally wrong |
|Social media and politics |
|social media |soziale Netzwerke |You can communicate with all kinds of people using social media. |
|activism |Aktivismus |use of vigorous action to promote, change or stop economic, social or |
| | |political change |
| | |activism → activist (n) → active (adj) → activity (n) |
|to run an election |eine Wahl durchführen |to run, ran, run |
| | |to run an election = to organise an election |
| | |to run an election → to elect sb (v) → electorate (n) |
|to provide |liefern; bereitstellen |They provided us with plenty of food every day. |
| | |to give sb sth that they need or want |
| | |provide = to offer = to supply |
|electorate |Wählerschaft |general electorate |
| | |all of the people allowed to vote in an election |
| | |usually singular |
| | |electorate → to elect sb (v), → election (n) |
|voter |Wähler/-in |person who votes in an election |
| | |voter → voting (n) → vote (n) → to vote (v) |
|campaign |Kampagne; Aktion |to run/to launch a campaign, presidential/election/advertising campaign|
| | |organised course of action intended to achieve a goal |
| | |campaign → campaigner (n) → to campaign (v) |
|to customise sth |etw. individuell einrichten |to change sth to make it fit your needs |
| | |to customise sth → customisation (n) |
|to address sth |etw. ansprechen; sich mit etw. |to address problems/concerns/needs |
| |befassen |to think about and begin to deal with a problem or issue |
|target |Ziel; Zielscheibe |target group |
|immediacy |Direktheit; Dringlichkeit |quality that makes a person feel as if sth is happening now |
| | |immediacy → immediate (adj) |
|controversy |Kontroverse; Auseinandersetzung |to create/to spark/to cause controversy |
| | |a public discussion featuring very different and often emotional |
| | |opinions |
|to rely on sb/sth |sich auf jmdn./etw. verlassen |Good friends can always rely on each other. |
| | |to trust sb or sth to do sth |
| | |to rely on sb/sth → reliable (adj) → (self)reliant (adj) → reliance (n)|
|charged (with) |aufgeladen (mit) |politically/emotionally charged |
| | |filled with emotion or tension |
|democratic |demokratisch |relating to or supporting democracy and its principles |
| | |democratic ↔ autocratic |
| | |democratic → democracy (n) |
|process |Prozess |democratic/peace process |
| | |series of actions with a particular result |
| | |stress on first syllable |
|to ban sb/sth |etw. verbieten; jmdn./etw. |He was banned from the party because he had publicly disowned its |
| |ausschließen; jmdn./etw. verbannen |policies. |
| | |to ban smoking in restaurants |
| | |to ban = to prohibit |
| | |to ban ↔ to allow, to permit |
| | |to ban → ban (n) → banned (adj) |
|unrest (no pl) |Unruhen |political unrest |
| | |angry or violent behaviour by people protesting about sth |
|brand |Marke |brand name/awareness/loyalty |
| | |particular product or line of products made by one company and sold |
| | |under a certain name |
|to empower sb |jmdn. befähigen; jmdn. stärken |The campaign empowered women in what, up to now, has been a male |
| | |dominated society. |
| | |to give power, authority, rights to sb |
| | |to empower → empowerment (n) |
|stuff (infml) |Zeug |We've got a lot of old stuff in the garage! |
|Advertising |
|advertising (no pl) |Werbung; Reklame |covert advertising, advertising campaign |
| | |advertisement = (TV) commercial |
| | |advertising → to advertise (v) → advertisement (n) → advert (n) → ad |
| | |(n) (infml) → advertiser (n) |
|billboard |Plakatwand |Billboards are usually found in areas where there are a lot of people. |
| | |large outdoor sign for advertisements |
|consumer |Konsument/-in; Verbraucher/-in |consumer goods/confidence |
| | |sb who buys or uses goods or services |
| | |consumer → to consume (v) → consumption (n) |
|to bombard sb with sth |jmdn. mit etw. bombardieren |After her talk she was bombarded with questions by the audience. |
| | |to subject sb to a constant flow of questions, information, |
| | |advertisements etc. |
| | |to bombard → bombardment (n) |
|search history |Browserverlauf; Verlauf |list of websites a person has visited that is stored on the computer |
| | |search history = browsing history = browser history |
|footprint |Fußabdruck |digital footprint |
| | |mark left by your foot somewhere, e.g. in sand |
| | |footprint → foot (n) |
|viral marketing |virales Marketing |The growth of social networking has increased the effectiveness of |
| | |viral marketing. |
| | |form of marketing that encourages consumers to share information about |
| | |products or services with others online |
|to recruit sb |jmdn. anwerben; jmdn. einstellen; |to find the right people for a job and hire them |
| |jmdn. rekrutieren |to recruit sb → recruitment (n): recruitment agency |
|to endorse sb/sth |jmdn./etw. (öffentlich) unterstützen;|to endorse sb/sth = to approve of sth = to publicly support sth |
| |jmdn./etw. empfehlen |to endorse sb/sth → endorsement (n) |
|overtly |offenkundig |openly, not in a secretive manner |
| | |overtly = openly |
| | |overtly ↔ secretly, covertly |
|covert |verdeckt |covert = secret |
| | |covert ↔ overt, open |
|product placement |Produktplatzierung |Product placement can be a form of covert advertising. |
| | |the use of a product by a character in a film or TV show as a way of |
| | |indirectly advertising it |
|engaging |einnehmend; faszinierend |engaging = engrossing = appealing = gripping |
| | |engaging ↔ boring |
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