Chapter 9—Product Concepts
18-68. The text argues that MACRO-marketing in the United States: A) costs too much because many consumers are dissatisfied. B) is a growing concept. C) does not cost too much. D) tends to decrease consumer welfare. E) costs too much because satisfying consumers costs too much. Answer Key. 1-113. D 1-120. E 1-204. E 2-57. B 52-64. E 2-101. C 3-81. ................
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