The State of Fashion 2021 - McKinsey & Company
The State of Fashion 2021
3
The State of Fashion 2021
CONTENTS
GLOBAL ECONOMY
CONSUMER SHIFTS
FASHION SYSTEM
Executive Summary
Industry Outlook
GLOBAL ECONOMY
01: Living with the Virus Jumia: Balancing Speed with Discipline in a Crisis 02: Diminished Demand Covid-19 and the New Era of Luxury
CONSUMER SHIFTS
03: Digital Sprint Kering: Fast-Tracking a Digital Upgrade Alibaba: Innovating for China's Advanced Ecosystem 04: Seeking Justice Louis Vuitton: Hardwiring Accountability in a State of Flux 05: Travel Interrupted Selfridges Group: Managing the Pivot to Local Shopping
FASHION SYSTEM
06: Less is More A More Circular Fashion Industry Will Require a Collective Effort 07: Opportunistic Investment 08: Deeper Partnerships Shahi Exports: Reforming the Fashion Supply Chain Risk, Resilience and Rebalancing in the Apparel Value Chain 09: Retail ROI H&M Group: Making Retail More Resilient Mapping the Retail Portfolio of the Future 10: Work Revolution
THE STATE OF BEAUTY 2021
MCKINSEY GLOBAL FASHION INDEX
Glossary End Notes and Infographics
8--9
10--13
16--33
17 20 23 29
34--57
35 38 41 45 48 52 55
58--99
59 63 67 70 74 77 81 85 89 96
100--107
108--115
116 118
7
BEAUTY 2021
MGFI
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