The State of Fashion 2021 - McKinsey & Company

The State of Fashion 2021

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The State of Fashion 2021

CONTENTS

GLOBAL ECONOMY

CONSUMER SHIFTS

FASHION SYSTEM

Executive Summary

Industry Outlook

GLOBAL ECONOMY

01: Living with the Virus Jumia: Balancing Speed with Discipline in a Crisis 02: Diminished Demand Covid-19 and the New Era of Luxury

CONSUMER SHIFTS

03: Digital Sprint Kering: Fast-Tracking a Digital Upgrade Alibaba: Innovating for China's Advanced Ecosystem 04: Seeking Justice Louis Vuitton: Hardwiring Accountability in a State of Flux 05: Travel Interrupted Selfridges Group: Managing the Pivot to Local Shopping

FASHION SYSTEM

06: Less is More A More Circular Fashion Industry Will Require a Collective Effort 07: Opportunistic Investment 08: Deeper Partnerships Shahi Exports: Reforming the Fashion Supply Chain Risk, Resilience and Rebalancing in the Apparel Value Chain 09: Retail ROI H&M Group: Making Retail More Resilient Mapping the Retail Portfolio of the Future 10: Work Revolution

THE STATE OF BEAUTY 2021

MCKINSEY GLOBAL FASHION INDEX

Glossary End Notes and Infographics

8--9

10--13

16--33

17 20 23 29

34--57

35 38 41 45 48 52 55

58--99

59 63 67 70 74 77 81 85 89 96

100--107

108--115

116 118

7

BEAUTY 2021

MGFI

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