The State of Fashion 2020 - McKinsey & Company

The State of Fashion 2020

The State of Fashion 2020

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The State of Fashion 2020

The State of Fashion 2020

4

CONTENTS

Executive Summary Industry Outlook Global Economy

01: On High Alert 02: Beyond China Southeast Asia: A Region of Nuanced Opportunity Russia: Signs of Resurgence in a Polarised Market The GCC: A Region in Transition

Consumer Shifts

03: Next Gen Social Want to See the Future of Social Media? Look to Asia. 04: In The Neighbourhood Executive Interview: Pete Nordstrom Unlocking the Power of Stores 05: Sustainability First The Future of Upcycling: From Rags to Riches

Fashion System

06: Materials Revolution Fashion's Biological Revolution 07: Inclusive Culture Executive Interview: Annie Wu 08: Cross-Border Challengers Executive Interview: Wang Mingqiang 09: Unconventional Conventions Executive Interview: Raffaello Napoleone 10: Digital Recalibration

McKinsey Global Fashion Index

Glossary and Detailed Infographics End Notes

10--11

12--15

18--31

19 23 26 28 30

32--59

33 37 43 46 50 52 56

60--87

61 64 66 70 73 76 79 82 85

88--99

100 102

MGFI

FASHION SYSTEM

CONSUMER SHIFTS

GLOBAL ECONOMY

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