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Dave:Hi everybody and welcome to our ClickFunnels Radio podcast. I am super excited today. I have the opportunity of having Jesse Doubek with us. This is a guy that kind of came out of nowhere for me. I've been around marketing circles for a long time and was having an event, in fact it's actually our Funnel Hacking Live event last year I think, Jesse, when we first met. Jesse:Yeah, that was it, first time I met you. Dave:Yeah. A good buddy of mine basically introduced us and said, "You've just got to meet this guy. He's doing crazy things," and so just real brief, I was actually looking at a couple of things today, I saw one of your clients just hit 4 million fans on Facebook, thanks to all of your help, so congratulations. I think that's awesome. Jesse:Thanks so much. Yeah, it's been a great journey and I'm just blessed to be in this division and excited, so yeah. Dave:With that, Jesse, I want you to go ahead and tell your story. If you don't mind, just take a few minutes here and give some people some background. I know as we're talking early, you kind of, as many people had, get started at internet marketing, have their ups and downs and bumps and bruise and things, you've had your fair share, so tell us that and then tell us how have you gotten to the place where you are really doing running some of the largest Facebook fan pages in the industry.Jesse:Okay. I'm really excited to share my story with you guys because it's been a long journey. As I know, a lot of people are going through bumps and bruises, ups and downs. Being an entrepreneur is some days, you're like, "Am I doing the right thing? Am I really on the right track or should I just quit?" I got to tell you, though, you always got to just stay with it, stay persistent because when you hear my story, what I'm about to share with you, "I probably should've quit a long time ago." That's how I felt, but I didn't I stayed with it and things got better, and they got a lot better in literally overnight.When I first got started, I graduated in college and I was playing basketball and I blew out my knee and I wanted to play in the NBA, but that kind of overnight, my knee was messed up so then I had to figure out plan B and I was like, "you know what? I want to an NBA team, I want to be an entrepreneur so I really got serious with my studying and learning from some of the best people out there and I actually had the movement with my dad after I was done with school and I was $120,000 in debt, but I didn't want to get a job because I knew I didn't want to work for somebody else. [03:00] I wanted to be an entrepreneur because that was my major and I knew I just wanted for myself and make my own rules and do what I really like doing and what I love, so I started doing network marketing and I know other people out there, if you tried network marketing, you know it's not that easy and what I was doing, as I was calling my friends and family and I have like 30 names and numbers in my cellphone and I alienated some of my family. To this day, if I call them, they literally won't answer the phone. I swear. Dave:There's a lot of entrepreneurs that got started that way. What did you do next?Jesse:[03:36]Yeah. I had 30 names and numbers, I was so desperate, I was struggling, a year and a half and I only made 1600 bucks, I went online and I Googled how much money does a senior vice president and ACN actually make. I was that desperate, and I landed on this guy's ad on Google, it's on the side, on the very top of Google and it said "The 1% secrets the SPP's and ACN don't want you to know about, they'll do an ACN," so I clicked on that and like that one looks pretty good so I clicked on it and it was this guy, Jonathan Budd, and he's like, "Hey, if you're doing network marketing like this, you're doing it all wrong," and I was like, "How did he know that's exactly how I was doing it?" [04:19]I was like calling my friends and family, I was like alienating everybody, he's like, "You know what? You got to get online, you got to get leads. I got 50,000 leads in my AutoResponder and GetResponse and I just launched my 3rd company that's doing 7 figures a year, so I have 3 down lines. Not just 1 but 3 doing 7 figures per year." I was like, "Wow, if he had 50,000 people on his list then it's all about building a list and I only got 30." That's when the light bulb clicked and I was like, "You know what? I got to jump online," and I just started learning from online marketers and that's when I thought Russell Brunson, the first time I ever saw Russell, and that's how I met Dave was at Russell's event, and he was doing what Jonathan was doing, and I saw Ryan Deiss was doing, Frank Kern, and I was like, "Okay, I want to be like these guys."I looked at them and I'm like, "Well, if they're doing it, I got energy, I'm a basketball player, I'm competitive, I'm going to be able to do this," so I was really excited but I was working in a restaurant, living with my dad, and that was just 5 years ago from right now, and my dad was really negative, okay?I was trying to do this for like 30 days or actually 3 months, so 90 days, and he actually came in the room one day and I was waiting tables and then coming home everyday and I was trying to figure how I was going to make money online, I had no clue, he came in the room one day, he's like, "Jesse, what are you doing? Are you up here still working? Are you making any money yet? You know what? You need to get out there and you need to get a job like everybody else because this business is never going to work, and you're a third class citizen right now. You need to go out there, you need to get a job because you need to be a first or a second class citizen and make something of your life because you're a loser. You went to college for 7 years and you didn't learn a thing."I'm a competitive guy, so he spat that to me, I got up right then and there, I got all of my stuff, I said, "You know what? I'm moving out, I'm going to go sleep on my buddy's couch because I don't want to be around this negativity, I want to be around positivity, I believe in the law of attraction, you're not that, so I'm going to take my stuff and build my business somewhere else," so that was like the biggest bold move that I made, and then something-Dave:You know what? Sometimes, that's what it takes. You got to be able to ... Into one of those "Burn all the boats and get moving."Jesse:[07:00] Yeah. Absolutely. Then what I did next was I actually, I was working at the restaurant and I was going through the process, and it was kind of depressing, like I'm sleeping on a couch. My mom actually called me 2 weeks later and she's like, "Jesse," and she was crying. She's like, "Jesse, you have to do something because they're threatening to take away my house," and I'm like, "Who's threatening to take away your house, mom? What's going on?" She's like, "Your student loans. Your private student loan that you owe, $78,000 is in collection and they're calling me and they're threatening my house because I'm ..." She was cosign so she was like the person that got the money, so I was like, "Oh my gosh, I need to do something right now." I actually made a phone call and I called up this guy, the networking within college, and I was like, "Look, I can build websites for you, I'll just charge you like 25 bucks," and he's like, "25 bucks? What are you talking about? My buddy just got a website for 20 grand for his night club." I was like, "Look," and I showed him a couple of websites I did and he's like, "Wow, that's pretty good, man," and he ended up paying me like 10 grand for 5 websites for some of the best businesses in San Diego, a couple of businesses that he owns in San Diego. I ended up doing their website, and literally overnight, that happened, I was able to give my mom some money, I paid off a couple of bills that I've had, and I was like, "Wow. Now that I'm in a positive environment, like I believe in myself, I don't have to listen to my dad, things started to change for me." That's why I'm so big on the law of attraction.I started taking up and I started getting some kind of success but I wasn't like a millionaire, I wasn't like Russell Brunson or any of these guys who have big lists yet. I was just doing websites for people.Dave:How did you go from websites to Facebook?Jesse:[09;18] Okay. This is the real turning point. That was like the first big Aha that got me in the gates, but then I realized that everybody, they have a pretty website, I'm doing these websites and I did like 100 websites in a year period but they all wanted to make money so they wanted traffic, so I realized, "Okay, I need to start learning how to do sales funnels and start learning the online sales process, which ClickFunnels obviously have taken it to the next level now, but I was going to seminars and everybody was talking about Facebook, "Facebook's the new traffic source of the future," so I started buying some trainings and started learning, going to Traffic and Conversion Summit, and I started learning Facebook.[10:19] I was able to take like 3 different strategies and kind of combine them together and we started figuring out how to get penny likes on fan pages and really building targeted fan page communities because I saw that as, "Okay, that's a list. A lot of people are building email lists but I'm going to build fan page lists," and then once we started really learning how to do that, I built a fan page from 0 to 30,000 for one of my products that I was selling, and we ended up selling $8,500 worth of products and I spent $500 on Facebook ads to build this fan page community, the 25,000 fans, and it ended up selling $8500 worth of stuff in a little over a month. [11:00] I showed it to somebody and they're like, "Hey, you know what? Can you build a couple of pages for me because I know Brendon Burchard, Brian Tracy, and Jeff Walker. If you do good work for me, I'll introduce you to them because I know they could use what you're good at, right?" Then I built a couple of pages for this guy, his name's Matt Boggs, and I built the page for him and one for his wife that went from 0 to 100,000 fans in literally 30 days, okay? It was like 30 days they had this fan page and then they started getting traffic to their sales funnel so they can get opt ins and get people to go through their buying process, so he showed that to somebody who then called me on the phone and he's like, "How did you all get 75,000 fans on my buddy's fan page in less than 30 days? Nobody's doing that. How are you guys doing this?" That was Brendon Burchard. Brendon is a great guy and he's an awesome guy. We started building our relationship and we've been able to work with him for a while, and that's kind of when everything took off from that point, okay?Dave:How long ago was that?Jesse:That was about 2 years ago from now and I actually just got to speak on Brendon's stage where we actually created our own training course now and we sold our training course from the stage, and we signed up about 110 people out of 500.Dave:Fantastic.Jesse:Yeah. It was really awesome. Now we're training, we're working with Celine Johnson, we've been able to help out Roger Love who's one of the top voice coaches in the world, we were able to get Avocados From Mexico to a million fans. They were already on their way but we helped jumpstart them and get them and get them to a million fans, and Avocados From Mexico is doing a Superbowl commercial for the second year in a row this year, so that was a pretty cool thing.Dave:All right. I know that obviously, everyone loves hearing about your success but they want to be able to say, "Okay, so how do I do it myself?" I know as I take a look at some of the stuff you were talking about, how you built your 1.8 million person Facebook pages for less than a penny a person, but I think the key thing that you've done a great job about, and that is there are so many people out there say, "Oh yeah, you could just go buy fan page likes," that is absolutely no value and actually hurt you, and so one of the things that I want to make sure you address is the importance of engagement because you've got just ... Most people hit around 4, 5% engagement and your stuff is like 50, 60, 70, 80, crazy, crazy high percents of engagement. How are you driving the traffic for literally pennies on the dollar and then how you get people engaged?Jesse:[13:52] The first thing that we do for any of our clients or customers, students, and I got this from Russell, we were doing this before but I didn't have the terminology, it's the "Dream 100," so figuring out who you're targeting, and that's what is awesome about Facebook is you can target, drill down to like demographics like age, gender, where you went to school, what your interests are, what like button do you click on different fan pages and different posts, and you can target people and run posts to these people and quotes that you already know that they loved, and you can go out there and see, "Okay, this person, they really ..." When we started, we were using something called "Social Lead Freak," so we could go out there and find the most viral posts, the most viral pages, and then we could create similar pages and similar posts based on what's working, so now-Dave:I will stop you right there. "Social Lead Freak," is that something that people could use right now?Jesse:[15:01] We use it but the new updated version is not the same as the one we're using, so we didn't update our version and it actually still works how it used to but now, the new version, it's a little bit different if that makes sense, so I don't know if everybody else-Dave:Is there a resource that you have that people could use because I think what you just said is something that is really important for people, so where would you direct them to?Jesse:This is what I would do now is just go on, because Facebook already has all the search capability built right in, you just go to the graph search, so you're searching on the Facebook search and you can just search different keywords, and you can find different pages and it'll rank the pages based on, ranked people pages, events, like everything based on what's the most popular, and then once you find pages that have like 2 million fans or 10 million fans or whatever, now you just got to go through and we have a team so we're going through and we're scaling the graph search looking for what's working now, and then we're also looking over in the Facebook trends over in the right hand side and figure out what's trending and if we can tie in anything that's really trending to what's going on.[16:15] Another thing is we had a really close relationship with Facebook so we do weekly, usually monthly webinars with Facebook now to learn all the newest things that are going on, the newest trends, where Facebook is going, so if you're really serious about Facebook marketing, if you become part of our training, I can actually introduce you to our rep, and she's really good because if you get your account shut down, we've gotten several people's account turned back on, if you want to attend some of these webinars, we can get you the information so you can attend, so you can learn what's going on, but there's a lot of things to know what's going on but the Facebook graph search is now plenty good enough. You don't even need Social Lead Freak anymore.Dave:The people who are listening to this podcast, they want real things as far as "What can I do today in my business to have success."Jesse:Absolutely. Dave:Besides buying your program or anything else right now, what can a person actually do today, right now to be able to cut through all the clutter about Facebook marketing in ads and all that kind of stuff? What do they need to do to be able to implement Facebook into their business today?Jesse:[17;34] What we're doing is we're building community fan pages, that's the very first thing is when you can build a community that's centered around a topic that people are liking, commenting, and sharing posts from that, for example, before I launched my fan page that I just finally launched, we created a page called "Positivity for Smart People," so I knew that my people, they like positive quotes, I wanted a place where I can post positive quotes, so I went out there and I found all the best possible quotes and I built the page from 0 to 150,000 fans that the reach is up over a million fans per week, so it's getting tons of shares, tons of likes, tons of comments, tons of engagement. We're building these communities that then you could post your stuff, the stuff that you want to get out there, the stuff with links and it's stuff to go to your blogs, stuff to go to your videos, your quotes that have your name attached, the name of your website attached and you can put a link inside of these posts and then share them on to your community page, and then all that traffic will start driving into your website. It will start driving to your page and you can start building an asset. [19:00] The first thing that we teach people how to do is build a community page, you put 20 really good posts on the page that have to do with the community, so like if you're on the health niche and you would create a page called "I Love Yoga" and that would be your community page, and then you would have your brand page which would be like your name and a public figure, so you're a public figure that one of the things you teach is yoga, so maybe another thing you teach is healthy eating, so you have a healthy eating community page, you have a yoga page, and then you're able to build those up which is all stuff about yoga and all stuff about healthy eating, so those 2 different communities, you're just putting content that's a value. It's just straight value.Then when you really want to start driving traffic to your website, now you need to create a brand page. A public figure page works really good or a brand page, whatever your company is about or whatever you're training about or whatever you're selling, you need to have a page for that and then you can start sharing your posts on to the community pages and then that is going to bring people over to your page organically. Also, if you links in the post, just because the post is going to show up on that page, so people are going to click that link and go over to your website or wherever you want to send them, so it's kind of a bridge to be able to take people on to your sales process. Dave:[20:48] If I understand correctly then, the key thing here is you have to identify really who your avatar is or what's your ideal customer is going to be, find out what they like, once you know what they like, then create a common page basically, a fan page around those commonalities that's just all content driven, so you're driving a ton of content on that fan page, and then after you've done that and started building that type of group and community, then you could start to introduce some of your other pages where you actually are going to make money and revenue from. Is that correct? Jesse:Absolutely. That is exactly it. I'm so happy that you understood that, Dave. That's great. Dave:How much time does it take before you can actually start putting content of your own into that community?Jesse:[21:30] I usually say as soon as you can get it to 30,000, your community pages, so you build your community pages up to 30,000 fans, so you could do it sooner, and then build your brand page, I usually build at least 1 community, I would build a couple if you can, and you're going to need somebody that's going to be able to do posts, so if you're going to do marketing in 2016, I believe that you need a social media team because there's Twitter, there's Instagram now, there's LinkedIn, there's all these profiles that you need to build so when people are on these platforms, they're going to find you.[22:12] I believe that every single person in 2016, they need to start building a social media team that can create content, so whether it's blog content, Facebook content and YouTube content, and content that you can re-purpose and put it on all the platforms, so you should literally be able to re-purpose all your content or just tweak it a little bit so it fits and it works. For a podcast maybe, if you do a video, you take out all the audio, you put it on the iTunes, and now you got a podcast, so everybody should have a team that's working on building all your content. If you're able to do that, if you're able to pull off building a team, and I started working at a restaurant with just me and my business partner 3 years ago, that's the position I was in. Today, I got 10 people on my team that are managing content for our stuff, for clients, so you can do this. Dave:Let's break this down, Jesse, real quick, if you don't mind my interrupting there because I've got people in this podcast who are just getting started and I've got people on this podcast to have 7 and 8 figure businesses, so I need you to kind of talk about where if you put yourself back 3 years where it's just you and you're in the restaurant, how do you get started, and then I also need content for those people who can afford to hire a 10 person team, how do they get going? First of all, let's talk about the people-Jesse:Absolutely.Dave:If you're in the restaurant, how do I get started?Jesse:[23:40] If you're in the restaurant, you're just getting started, I would recommend that you get at least 1 person to bounce ideas off that's like a business partner, that's what I did. When I got overwhelmed, I got a business partner, so we split up the work, so now you have at least 2 people doing it. I know you're going to make less money because you got to feed 2 people, you're basically a 2 headed monster now, but I highly recommend that because that's what worked for me. Outside of that, you got to at least build 1 community page and you can put your content straight on your community page. You don't have to build a brand page, you don't need a public figure page, you can build a community that has the same name as your company and then you're just building a lot of really good value and then you're doing a couple of posts for your products or whatever you're doing and you're just weaving it in on the exact same page, okay? That's when you're just getting started because we don't have all the time in the world, so you're doing at least 2 to 4 posts everyday, which I think everybody can do if they really want to start building traffic, and then you're going to start getting some fresh blood on the page, so you need to run some kind of ads to get likes and I would recommend testing with $5 a day when you're starting, so you're going to spend between 1 and $5 a day if you don't have a big budget.[25;11] When I built my first page to 30,000, we were spending 5 bucks a day, and that page started getting 500 and 1,000 fans per day, so once you figure out your targeting, once you test a lot of ads, you want to test a lot of different ad images and I recommend to be able to crank out different ad variation images in different posts and it'll do all the images you need on Facebook marketing, so . You can use that for free. There's ways to use it for free, just go to and check it out, so you get the content, hopefully you got at least 2 people. If it's just you, you got a lot of work to do, but get 2 to 4 posts on the page per day, and every now and again, weave in one of your posts where you can put a link in it and start driving traffic with your website and see if you can get some opt ins, and you just start from the beginning. Start from the bottom and really start perfecting your product and trying to get some traction in the market, and I would go to different seminars and network with people. Maybe you can find someone with a list of 5,000 people that you can send traffic to so you could start making some kind of revenue, then once you start making some kind of revenue, now you crank up your Facebook marketing. That's how I would do it so just have 1 page, 1 community, don't worry about your brand page. What I did actually was I made the name of my brand, and I'll tell you what it was, it was "I love plus size lingerie." I just wanted to see if you guys are paying attention. It was "I love plus size lingerie" was the name of the community fan page and I named my website "I love plus size lingerie," and it works because we were just getting plus sized women on the page. It was a combination of turning a brand fan page into a community on a budget. I was on a budget, I was working at a restaurant, that's how I did it, okay?Dave:I could just imagine the images here. I'm sitting here just kind of ...Jesse:Yeah. The reason why we launched that was because we found a drop shipper that had these costumes and it was right during Halloween, okay? It was like October, so we were doing these plus sized women like Marilyn Monroe when she was kind of plus sized and all these quotes of ... These plus sized women started rallying around this, and Jill, she was managing the page, she was one of our ... It was me and my partner, and Jill, she was like one of our employees and at that time, she was making $800 a month working for us and she was doing all the posts on the page, so we weren't even doing that, but we could have figured it out and pulled it off if it was just us but she was kind of like the face of the page and that's why we choice to do that because it made sense.Dave:How did you monetize that page? Jesse:We had products that were like Halloween costumes and we have these football player, plus sized women football player costumes, so we were putting those on, like 20% of the posts were these costumes and we were putting a link straight to the e-commerce store if you're using big commerce but you can use Shopify, and we were just driving traffic over to buy the product. "Hey, do you think this is super cute? You can go and check it out now." Within about 2 weeks, we were getting 200 to 400 unique visitors to our website every single day, and that's how we monetized it. We've spent a total of $500 and we did $8500 in the sales for these costumes. Dave:That's awesome. I appreciate that kind of feedback. I know that a lot of people, they look at Fiverr and they look at Upwork and other types of things as far as outsourcing. Do you recommend something like that or do you prefer actually having someone close by that you can work with? What's your preference?Jesse:I've never really been big on ... We've outsourced plenty a logos, getting them done $25, you pay it for 5 gigs and you get a nice logo. We've done that but now, we kind of have a team, so they're doing all the graphic design and I just like being able to have access to them, I can call them on the phone, we can talk strategy. It's more like well designed. We come up with exactly what I want rather than, "Okay, I'll work with that." Fiverr's great. You can make some good relationships off of Fiverr, Elance, any of those websites, they work just fine, but it's up to your preference.Dave:Now let's talk about the people who've got a business and they're successful. Obviously, you've got a product and everything else that they can connect with and they can hire you, but if they wanted to bring in or have their own team, as you started growing your team, what type of advice would you give a person who's saying, "Listen, you want to have someone who's building your social media, this is what you need to look for."Jesse:[29:34] Yeah. When you're out there, when you're trying to find somebody that really knows what they're doing, we've been able to plug people into our training, so that's been awesome. They're getting up to speed with what we're doing. If I could give them advice, Dave, you want me to talk about like exactly our system and how it works so they can understand our systme or I guess I'm not that clear on exactly what you wanted me to go into.Dave:If a person right now is sitting there going, "I know I need to hire somebody. What do I look for? I'm not that familiar with social media. There's a lot of people who say they're great social media experts but I don't really know if they are or not. I don't want to spend a whole bunch of money and find out I don't get anything in return. What are the right questions to ask when I'm looking to hire someone to run my social media? What do I need to get someone on board running social media?"Jesse:What I look for is a team that has a track record. That's what I would do, so if they know how to get stuff to go viral, if they can create engaging content, I want to look and see what they're doing, not putting too many links in the post, that's definitely something that you do not want to do because links will just kill your reach. If you're going to put a link, you definitely want to make sure you're driving those people to really good stuff, really good content, not just buy my stuff that like in good video, like giving them value, and then at the end maybe capturing a lead and moving them through the process the right way. You want someone that practices good procedures, so they have like the terms of service link on the opt in page, they have terms of service, privacy policy, all that kind of stuff, and they're abiding by the Facebook terms. They probably have been doing this for a while so they have an ad credit maybe with Facebook where they can do marketing and they're setting up accounts and business manager, and they haven't been getting accounts flagged, they're shut down for any reason because that's the worst thing, when you're in the middle of a launch, you're going through, you're spending all this money, and boom, your account gets shut down. Those are the calls, I get those all the time. "Jesse, we're doing this launch. We just spent 20 grand, everything was fine. I don't know, like our ads, Facebook approved them so they must be good, and boom, our account got flagged." Luckily, we can send along the email and figure it out within 24 hours and it doesn't really like kill the whole launch. You want to find somebody who has experience doing this and maybe they cost a little bit more but they're going to do it right and they're going to do it well, so I would go out there and test that if you do some companies. I know a lot of the major players-Dave:Jesse, I'm going to cut you off there real quick, bud. Give me a checklist of 2 or 3 things as a business owner, if I'm going to go out and hire a social media company or a person, what would be some of the top 3 things I should look for?Jesse:[34:24] The top 3 things that you would look for, I would say they've been able to produce results, they've been able to produce money, ROI, and figure out what they've done, okay?Dave:Again, ROI is a huge deal especially when it comes to advertisement because most people are like, "Oh, you just put it out there and we'll track it later," so I love the idea as far as having ROI, so ROI will be the first thing you'd look for. What would be the next one?Jesse:The next one, I would see how much reach are they giving on their posts and how many people are seeing your message. Is it just a couple of people? If they're doing a post on Facebook, is it only getting seen by a couple of people on average or are they reaching 100 million people a week on some of their pages and are most of them reaching, what you're saying, half of your audience rather than just 3% which is like the average? Most people on their fan pages, they're only reaching that, and I think that carries over into ads, so when you run in ads, are they getting seen by a lot of people? Do they know what they're doing as far as ad creatives, ad copy? It's engagement, so how good are they at engaging Facebook users because that is all Facebook really cares about is how you're treating their users, so how good are they at going viral or creating really good engaging content that Facebook really likes, so that's something to-Dave:That's awesome. I loved that. We got ROI first and then reach and engagement second, what would be the third one?Jesse:For me, it would be how creative are they at thinking outside the box and coming up with new strategies, how active are they? Are they just setting my ads up and I'm paying them X amount of dollars a month and then, "Okay, we did the campaign and it's working." Are they done? Are they going in and tell or are they going out there trying to find fan pages to buy, are they going out there trying to innovate new strategies or are they testing new ads every single day, are they testing new posts every single day, are they doing research, they're emailing me ideas? Like what are they doing to actively try to create success? I think that stems in the ROI, I think that's the key ingredient right there is how much do I believe in these people? Are they working hard? Do they have the right mindset to get success or are they complacent and are they lazy and are they just happy with what the results are today, because the results today aren't tomorrows. Tomorrow's a new day and so how far are they going to push me ahead? I think that's like creating a long term partnership and a long term relationship, and I think that's important, so how much do I believe in these guys? Do they believe in themselves or they're just okay with being mediocre?Dave:Jesse, that's great, great feedback. Thank you so much. Real quick, I want to, as we wrap things up here, tell me about your funnel right now, so you've got a live event. Can you kind of walk people through what your funnel is to get people into a live event? Because I see your ads on Facebook, I see a webinar, what are some things you're doing to get people ... You filled already 125 people for your event this weekend, so what are you doing right now to fill an event?Jesse:[38:10] First thing that I did was I got on Brendon's stage, so we got probably about 40 people from that stage by just giving away a free ticket with the product that I sold.Dave:You're selling a product, so it's a joint venture with Brendon to sell a product from a platform, and as kind of a bonus, they get a free ticket. Jesse:Yeah, so get on stages, get on people's podcasts, get on webinars with other people, and support other people and provide as much value as you can to different buyer lists and different people, and if they take you up on your offer, just give them a free ticket to your event or however you want to do it, so that was the first thing that we did that even made it so we were going to do a live. It was just when we were on our webinars, we were just mentioning it. I think we sent out a link, maybe a couple of links to our list to see if anybody was interested and attending. In our Facebook group, we mentioned it, and we got several people that way, and then me launching my fan page, I did a post on there, I did a video to talk about the live event and what we're going to go over at the live event, so I just did that, and then we just boosted that video. We didn't boost it but we ran it as an ad, so we ran a video ad with a link in it, so it has a full description of what we were going to teach and there had a link in it to go buy tickets, so we probably sold about 20 or so, 20 or 25 doing that, and we're in the black on that, so we were spending money but it all came back. Basically, the last 4 or 5 webinars that we did, we've mentioned the live event, and that was good, and then I just did last week, instead of a webinar, we promoted and we ran ads to just the live stream with webinar jam where all I was doing was talking about the live event for 2 and a half hours and answering questions, so just a Q and A session about the live event and we sold several people on VIP and we got a lot of awareness that way, and then the last thing that we did was we allowed some of the people that bought a ticket to bring a friend, so now we can boost up our numbers that way, and I got on a couple of other calls where we sold our program and the similar thing to Brendon, we sold our program and we gave them a free ticket if they signed up on the spot.Dave:It's fantastic.Jesse:All those things, just a collective effort, and so far, we have 125. Actually, another great thing that we did, and we learned this from Matt Boggs, he was the guy that introduced us to Brendon, was he said, "We closed our doors to sign up last night at midnight and since then, I've been getting mulled with emails and messages and registrations and all the people that procrastinated just all came in at once," so I bunch of people bought tickets last night like at 10PM, between 10PM and 12 just because we closed our doors, and our doors, you don't necessarily have to close them ...Dave:It's a very slow closing door.Jesse:Yeah. Next time, as people say, "You know what? I was late a little, I want to come to your event." "Well, okay, we'll let you in this time, but next time you got to do it in advance," and I learned that from the big guys because creating that scarcity and really holding them accountable I feel like is going to set the tone for the next event, getting people to register quick and not procrastinate if they want to come. The event's going to happen whether you come or not, so definitely get registered soon. It will make our life easier, it'll make their life easier, so I think that was huge too. Dave:That's awesome. Jesse, you've provided a ton of content and I really appreciate your time today. I know your event's less than a week away, you've got a lot going on, so I don't want to keep it too much longer, so if a person wanted to get a hold of you, what's the best way of getting a hold of Jesse these days, or if they wanted to get a hold of your products, where would you recommend they go?Jesse:[43:01] I'm launching my fan page which is my brand page, so jessedoubekfan, and I created a link just for you Dave, for this actual thing, and if they like what I'm saying about our training and they want an actual Done-For-You program or we go through step by step on how to do it, actually if anybody signs up from this link, I'm going to give you a free ticket to our live event, same thing we do on all the other ones, and I'll just give you that link, so it's j.mp, so it's like a bit.ly link, so j.mp/cfpodcast. If anybody signs up there, I'll give you guys a free ticket.Dave:Jesse, this is going to come out after your event, so how would you like people to contact you since it's going to be after the event, what would you like them to do?Jesse:They can come to our next event. We're going to have another one in about 6 months, so they'll have a ticket to that. It's still makes sense, so yeah, if they want to get in touch with me I would do it on Facebook, it's Jesse Doubek. Just search for me, just find me, ask me any questions and you want to follow my fan page, jessedoubekfan or you can go to that link, j.mp/cfpodcast, and we want to support you guys to go out there and make your dreams happen and get theme and scale your Facebook traffic.Dave:Jesse, again, thank you so very, very much. I greatly appreciate your time. Again, it's Jesse Doubek, and that's J-E-S-S-E D-O-U-B-E-K. Jesse:Yup. That is it. Dave:I'll have links at the bottom in the show notes as well for all the references that Jesse gave, and again, we appreciate your time today. Jesse, thanks so very much. ................
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