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XPRESSCAS: LEADING CRM-PLATFORM FOR THE CONSUMER PRODUCTS INDUTRY

Use the xpressCAS template to quickly and affordably switch over to Accenture CAS ? the world's leading CRM platform for the consumer goods industry

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THE CHALLENGE

Accenture CAS is the most functionally developed solution that provides mobile support to mobile business and service processes in the consumer goods industry in an integrated platform. The platform was given top marks in the area of mobile business management solutions by analysts such as the Gartner Group. Accenture CAS offers functionalities in the sales management, trade promotion management and optimization as well as customer service areas. It runs on all common mobile platforms such as laptops, tablet PCs, PDAs and smartphones. For German language companies that are looking for a quick and affordable switch to Accenture CAS platforms, Accenture CAS and their implementation partner 4brands Reply GmbH & Co. KG have collaborated to develop a new solution package.

THE SOLUTION

Based on the Accenture CAS - platform 4brands Reply has developed the preconfigured xpressCAS template, which covers processes of all issues concerning sales management and sales force automation (SFA) with the related user groups such as Key Account Management, and the Field Sales and Sales Office components. "xpressCAS makes it possible for consumer goods manufacturers to rapidly switch to the CRM subject at minimal cost with the option of extending their solution into a comprehensive CRM platform," says Stefan Joneck, founder of Accenture CAS AG in Kaiserslautern. Accenture CAS customers that start out with xpressCAS fully participate in further development of the standard Accenture CAS suite and are completely free to pursue their own path all the way to use the complete range of Accenture CAS functionality. On the basis of pre-configured business processes and the implementation methodology authorized by Accenture CAS, xpressCAS can be installed at the customer site with a reasonable level of investment. xpressCAS is tailor-made for the typical tasks of field service staff. All relevant information relating to the planning, preparation and execution of your visits from Key Account Management and from Sales Office is prepared as is the contact history for the customer. Data is available to you on ?? for on-premise visits, for example, on a

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laptop. Core functions are visit planning, visit reports, assessing consumption data at the POS, as well as order and master data management. Key account managers who as a rule work on the central data resource in Accenture CAS take care of managing their listings and campaigns. The Sales Office is responsible for the master data, sales area and user management, and the integration of data collection queries. Reports on operational data that are relevant for visit control round out the features available in xpressCAS. The district manager often replicates his data once a day or if required several times a day with the central data resource on the Accenture CAS server. As a result he has continuous access to the latest data resources and full Accenture CAS functionality even when he does not have an online connection to the central server. The integration between Accenture CAS and the customer's ERP system is guaranteed via the pre-configured interfaces that are also delivered with xpressCAS.

OUR SERVICE

4brands Reply offers the implementation methods authorized by Accenture CAS comprising a pre-defined blueprint to the delivered processes and functions, user cases, and pre-defined interfaces to ERP systems and Excel at a fixed price. This relieves sales in terms of process definition, enabling greater solution reliability, and high returns on investment. Application management and system management by 4brands Reply can also be carried out as an option.

THE BENEFITS

With xpressCAS we deliver a pre-configured SFA solution authorized by Accenture CAS that you can install quickly and efficiently. This creates the basis for Accenture CAS's leading IT platform which is fully integrated with your supply chain management solution. Greater ROI can be achieved thanks to reduced installation costs and accelerated implementation. Adjustments to match the individual requirements of your business are possible at any time.

The 4brands Reply consulting team is highly qualified and possesses extensive industry-specific knowledge and IT expertise. We are an authorized SAP Special Expertise Partner for the consumer goods industry. With our innovative solutions we have made a name for ourselves as a reliable and competent IT partner for wellknown players in the consumer goods industry. Our approach is customer-centric. Instead of focusing on individual business processes, we place a strong emphasis on holistic integration of the solution into your company's processes. At the same time we are not dependent on one IT platform because of our close partnership with Accenture CAS AG on the CPWerx Demand Side Management application suite.In addition, companies have the option of extending their CRM platform to include Trade Promotion Management, Trade Promotion Optimization, and Customer Service from the standard Accenture CAS version. These modules are included in the standard release of the Accenture CAS Suite

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Accenture CAS is the leading supplier of customer management and mobility solutions in the consumer goods industry. The integrated solutions of Accenture CAS allow consumer goods manufacturers to increase sales and profitability. The complete range of Accenture CAS solutions includes Sales Force Automation (SFA) and Trade Promotion Management (TPM) software including Direct Store Delivery, Field Service Execution and Trade Promotion Optimization (TPO) functionalities. Leading name brand manufacturers such as Anheuser-Busch InBev, Campbell Soup Company, The Coca-Cola Company, GlaxoSmithKline, Henkel, Molson Coors Brewing Company, Nestl?, and R.J. Reynolds Tobacco Company ? just to name a few - are among Accenture CAS's customers. Accenture CAS operates internationally and among other countries has branches in Germany, America, Europe, and Asi. Please visit our Web site for more information:

4brands Reply provides consumer goods companies with comprehensive consulting services for business process design based on the ECR principle and software implementation solutions that enable their customers to achieve sustainable company objectives. The proven 4brands Reply approach integrates software components from leading software vendors such as SAP, Accenture CAS, or Microsoft into customerspecific solutions. 4brands Reply's customers benefit from innovative solutions customized to closely match their requirements, the extensive industry experience of its consultants and partner-based collaboration. 4brands Reply was founded in late 2001 as a joint venture with the Melitta Group. Reply Deutschland AG holds 51 percent of shares. As part of European IT service provider Reply's corporate network, 4brands Reply has access to the knowledge of over 3,000 IT experts. In 2010, the Reply network of companies generated revenues of over 384 million at its main branches in Italy, Germany, and the United Kingdom.

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