DRS Pro Transfer - Startup Ecosystem
DRS Pro Transfer
Minimum Viable Products (in a Lean Startup)
Prof. Dr. Hannes Rothe Department of Information Systems Freie Universit?t Berlin
DRS Pro Transfer 2018, Prof. Dr. Hannes Rothe (@cpt_ftr)
1
What is a Lean Startup?
or why should we care about prototyping?
DRS Pro Transfer 2018, Prof. Dr. Hannes Rothe (@cpt_ftr)
2
What is the difference between startups and existing companies?
"A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty"
(Eric Ries 2009)
?? ?
?? ??
DRS Pro Transfer 2018, Prof. Dr. Hannes Rothe (@cpt_ftr)
3
What is the difference between startups and existing companies?
a Startup
is not a small
version of a big
company
DRS Pro Transfer 2018, Prof. Dr. Hannes Rothe (@cpt_ftr)
4
What is the difference between startups and existing companies?
A startup is "a temporary organization designed to search for a repeatable and scalable business model."
(Steve Blank 2011)
Source: S. Blank (2011): Why the lean start-up changes everything.
DRS Pro Transfer 2018, Prof. Dr. Hannes Rothe (@cpt_ftr)
5
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