Progress Report 2012 - Lego

Progress Report 2012

The LEGO Group

LEGO? bricks produced in 2012

On average every person on earth owns

86 45.7

billions

5.2 LEGO? bricks

millions/hour

87

thousands/min.

Laid end to end...

Connecting with the LEGO Group

x18

...the number of LEGO? bricks sold in 2012 would reach more than 18 times around the world

3.4

million Facebook `Likes`

25

million YouTube video views

4.6

million LEGO? Club members

Contents

Introducing the LEGO Group

7 The LEGO Group 14 Sustainability ? the LEGO? way 29 Letter from J?rgen Vig Knudstorp,

CEO of the LEGO Group

2012 Progress

38 Highlights 42 The value of play and learning 47 Respectful collaboration

The brick 59 Playing safe ? the safety of our bricks 73 Sustainable parts ? the environmental impact of

our bricks

Making LEGO? play materials 91 Sustainable production ? reducing the impact of

making LEGO? bricks 103 Safe workplaces ? the health & safety

of LEGO? employees 109 Smart people ? smart products

? the LEGO Group and its people

Outside the LEGO Group 120 In dialogue with the world

? how we listen and respond 135 Issues in a global supply chain ? our approach 149 Playing it forward - supporting our communities 153 Philanthropic outreach ? access to quality play

and learning for children

Performance and compliance

165 Governance 172 2012 performance data 182 The LEGO Group's policies, positions and

strategies 183 About the report 185 Assurance statement 188 Global Reporting Initiative and United Nations

Global Compact compliance table

If you would like to read the LEGO Progress Report 2012 from a GRI perspective, please go to Global Reporting Initiative and United Nations Global Compact compliance table at page 188

Introducing the LEGO Group

The LEGO Group

In the LEGO Group everything is about making children's play with LEGO? toys as positive an experience as possible. We believe this is best done through high-quality products. The founder of the company Ole Kirk Kristiansen was determined that his company should always provide children with products where; `Only the best is good enough'. We still live by this creed.

It is our mission to `Inspire and develop the builders of tomorrow' ? a reflection of our fundamental belief in the value of play and learning in society and for children in particular. Through this mission we serve the company's ultimate purpose to inspire and develop children to think creatively, reason systematically and work collaboratively to

Introducing the LEGO Group

7

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