ForRent.com The Magazine

[Pages:36]TM - The Magazine

Dominion Enterprises

For Rent Media SolutionsTM is a division of Dominion Enterprises, a leading media and information services company headquartered in Norfolk, Virginia, serving employment, real estate, automotive, recreation and industrial markets in the United States.

? 232 offices in 38 states and 4 countries

? Nearly 6,000 employees nationwide and annualized revenue of more than $946 million

? More than 500 paid and free magazine titles such as For Rent Magazine?, The Employment Guide?, ?, Boat Trader?, Cycle Trader? and RV Trader?, with a combined weekly circulation of over 5 million

? More than 40 market-leading websites such as , , , and , with over 12.5 million unique visitors per month

? A variety of technology businesses that offer Internet marketing, website design and hosting, lead generation, CRM, and data capture and distribution services

? Owner of Dominion Distribution Services, the nation's largest operator of free distribution displays in supermarkets, mass merchandisers and other retail chains, delivering more than 225 million magazines and other free media annually

Experience The Power of Print and Internet

TM - The Magazine

For Rent Media Solutions

For Rent Media SolutionsTM promotes an individualized and fully customized advertising approach to the multi-family housing industry. For Rent Magazine? launched in 1982 and was met with instant success. This success resulted in rapid expansion and includes the following:

? 98 For Rent publications, including For Rent Magazine, Apartamentos Para Rentar? Magazine, After 55TM Housing & Resource Guide, and TM - The Magazine

? Covering over 190 markets nationwide and growing every day to meet your marketing needs

? Serving the multi-family housing industry for more than 25 years

? Annual circulation of over 25 million publications

? National print distribution network includes Sam's Club, Hollywood Video, Regal Cinemas, Safeway and Denny's

? Four websites with over 20 million unique visitors in 2007

? Online distribution network includes Google, Yahoo!, MSN, AOL, , and

? Strong supporters of the National Apartment AssociationTM, NAA Supplier's Council, Institute of Real Estate Management?, and the National Multi-Housing Council?, as well as state and local apartment associations

? A division of Dominion Enterprises, a leading media and information services company

Experience The Power of Print and Internet

TM - The Magazine

Product Distribution Map

Seattle South Sound

Portland Willamette

Spokane Tri Cities

Boise

San Francisco

Reno Sacramento

Fresno Inland Empire

Los Angeles

Las Vegas

Salt Lake City Denver Colorado Springs

Orange County

San Diego

Phoenix Tucson

Albuquerque

TM ? The Magazine For Rent Magazine? Apartamentos Para Rentar? After55TM Housing & Resource Guide Exploring Life After 55TM

St. Cloud

Minneapolis

New England Connecticut

Omaha Lincoln

Milwaukee

Lansing/Jackson Detroit

Grand Rapids/Kalamazoo

Chicago

Toledo Cleveland

Michiana

Ft. Wayne

Pittsburgh

Lafayette

Columbus

New Jersey Philadelphia Baltimore

Washington, D.C.

Indianapolis

Cincinnati

Richmond

Kansas City

St. Louis

Louisville Lexington

Greensboro

Hampton Roads Raleigh

Nashville

Charlotte

Oklahoma City

Memphis

Dallas

Austin Houston

San Antonio

Birmingham

Atlanta

Charleston

Jacksonville

Tampa

SW FL. Apt. Guide

Orlando South Florida

Product Distribution Map

? 98 Publications ? 25 Million Circulation ? 4 Websites ? Over 190 Markets ? Over 20 Million Unique Visitors

For Rent Magazine? Albuquerque Atlanta Austin Baltimore Boise Chicago Cincinnati Cleveland Colorado Springs Columbus Dallas Denver Detroit Fort Wayne Fresno Hampton Roads

Houston Indianapolis Inland Empire Jacksonville Kansas City Lafayette Las Vegas Lexington Lincoln Los Angeles Memphis Milwaukee Minneapolis New England New Jersey Omaha Orange County

Orlando Philadelphia Phoenix Pittsburgh Portland Reno Richmond Sacramento Salt Lake City San Antonio San Diego San Diego Military San Francisco Seattle South Florida South Sound Spokane

St. Cloud St. Louis SW FL Apt. Guide Tampa Toledo Tri Cities (Seattle) Tucson Washington, D.C. Willamette

Apartamentos Para Rentar? Albuquerque Atlanta Chicago Dallas Denver Houston Las Vegas Orlando Phoenix Sacramento Salt Lake City San Antonio South Florida Washington, D.C.

After 55TM Housing & Resource Guide Atlanta Columbus Minneapolis Orlando Phoenix Sacramento Salt Lake City San Diego San Francisco Seattle South Florida Tampa

TM ? The Magazine Birmingham Charleston Charlotte Connecticut Grand Rapids/ Kalamazoo Greensboro/Triad Lansing/Jackson Louisville Michiana (N.Central NW Indiana &SW Michigan) Nashville Oklahoma City Raleigh

Exploring Life After 55TM A national publication

Experience The Power of Print and Internet

TM - The Magazine

Brand Breakdown

For Rent Magazine? was introduced in 1982 in Seattle, Washington and has since grown to 59 publications nationwide. For Rent Magazine offers a fully customizable approach to multi-family housing marketing and has become the publication of choice for advertisers and end-users alike. This publication has an average yearly circulation of over 20 million.

? launched in 1997 as the companion to For Rent Magazine. has over 50,000 apartment community listings, featuring multiple ways to search our extensive listings database, a slide-show presentation of property photos, detailed floor plans, streaming videos, e-maps, pricing information, and direct connections to leasing agents. The website now serves over 17,000 customers and since January of 2007 brings in, on average, over 2.3 million visits per month.

Apartamentos Para Rentar? Magazine debuted in 2001, expanding to 14 publications and growing nationwide. The Hispanic community is the fastest growing demographic in the country. Apartamentos Para Rentar offers a way to reach out to the Hispanic consumer through custom-designed, full-color advertisements in a publication dedicated to apartment rentals. Over 2.4 million Apartamentos Para Rentar Magazines are published annually and distributed to targeted, diversified locations nationally.

? launched in October of 2006 and offers over 4,000 listings. is a fully Spanish-translated apartment listing website that offers you an interactive, state-of-the-art medium to showcase your community. As of January 2007, the website has received over 32,000 visitors on a monthly basis.

TM-The Magazine is an innovative marketing solution that combines the best of For Rent Media Solutions' Print and Internet services in one package. Debuting in Raleigh, N.C. in 2005, The Magazine instantly affirmed the powerful combination of Print and Internet by increasing LEADSTM in this previous "Internet only" market by 256%. ?The Magazine now successfully operates in 12 markets, with new publications continuously launching throughout the country.

Experience The Power of Print and Internet

TM - The Magazine

Brand Breakdown

22

TM

TM

After 55TM Housing & Resource Guide launched as Senior Outlook Magazine in 2001, and is available in 12 major markets nationally and growing. As a one-stop source for adults age 55 and beyond, After 55 Housing & Resource Guide serves all the housing needs of this vast demographic. The publication complements TM and is geared towards baby boomers planning their retirement,aging adults, and adult children who are researching housing options for their parents.

TM was introduced in 2002, and offers potential residents over 4,300 listings that cater to the 55 and over audience. The website complements the After 55TM Housing & Resource Guide and is dedicated to senior housing, offering valuable online resources to seniors and their families searching for housing options.

Southwest Apartment Guide? has been the premier advertising source for the Southwest Florida market for over 20 years, distributing 24,000 magazines per month to all of Manatee, Sarasota, Charlotte, Lee, and Collier Counties. The Southwest Apartment Guide offers all the benefits of For Rent Magazine, including custom ad design, maximized Internet exposure with and superior customer service.

TM launched in 2001 and is the short-term housing resource offering over 1,700 options for the end-user's shortterm housing needs. Since January of 2007, on average has received over 60,000 visits per month.

Experience The Power of Print and Internet

TM - The Magazine

National Print Distribution

For Rent Media SolutionsTM currently delivers more than 2,500 free magazine titles in over 46,000 retail and public locations across the United States. Through our partnership with Dominion Distribution, the nation's largest direct distributor to the retail market for free magazines, publications, flyers, and product and service brochures, we routinely distribute more than 214 million free magazines to interested shoppers each year at some of the top retailers in the country.

Experience The Power of Print and Internet

TM - The Magazine

Partnerships

For Rent Media SolutionsTM believes in giving back to the industry we serve and has established many relationships with reputable organizations in the apartment and multi-family housing industry on a local, state and national level. Advertising dollars are spent on sponsorships and trade shows as well as consumer and internet magazines. Being members of these associations gives For Rent the opportunity to meet directly with industry leaders to present our products and promote your properties.

For Rent Media Solutions also supports apartment industry efforts to increase and promote the professionalism of property management through our involvement with several major colleges and universities, including Ball State, Georgia Tech, University of Georgia, University of North Texas and Virginia Tech.

Experience The Power of Print and Internet

TM - The Magazine

Print and Internet Fast Facts

Along with the 20 million + unique visitors to ? in 2007, For Rent Media SolutionsTM also printed over 25 million publications in 97 titles, with a consistent pick-up ratio of over 90%.

? 35% of online search users are driven to search as a result of an offline channel such as newspapers and magazines.1

? 81% of newspaper website users also read the printed newspaper in the last seven days.2

? The Web has not hurt overall newspaper consumption, as 87% of crossover [Print & Internet] users report that their time spent with newspaper media has increased or remained the same versus only 12% who say time spent has decreased.2

? Free daily newspaper circulation more than doubled from 2001 to 2005, from 12 million copies in 2001 to 28 million in 2005, an increase of 137%.3

? Three-fourths of all consumers choose to read [magazines] even though they can find the same information online. There is also greater receptivity overall to print ads compared with internet ads.4

? Testers of Google's Print Ads program saw a 20% increase in the quality of leads and sales, as compared to control markets where they didn't run newspaper ads. 5

? Online plus print gives a multiplier effect to a marketer's bottom line.5

Sources: 1iProspect2007; 2NNN Newspaper Footprint Study; 3World Association of Newspaper 13 Feb 2007 "Newspaper Growth Defies Conventional Wisdom"; . 26 July 2007 "Who Still Reads Magazines? Just About Everybody"; 5The ClickZ Network. 18 July 2007

Experience The Power of Print and Internet

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download