Chapter 9—Product Concepts
75. Callaway & Kirk, a division of Callaway Arts & Entertainment, markets a collection of garden products, home décor, and apparel featuring Miss Spider and her friends, under the Sunny Patch brand name. This would be an example of a(n) _____ branding strategy. a. equity b. family c. private d. individual e. disintermediation ANS: B ................
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