PROVIDER FOR SERIOUS FIREARMS ENTHUSIASTS, …

2018 MEDIA KIT

SOURCE: GOOGLE ANALYTICS? JULY 2016 to JUNE 2017

ATHLON OUTDOORS IS THE LEADING CONTENT PROVIDER FOR SERIOUS FIREARMS ENTHUSIASTS, OUTDOORSMEN, SURVIVALISTS AND THE SELF-RELIANT.

WE HAVE THE MOST ENGAGED FIREARM & SELFRELIANCE AUDIENCE IN THE MARKET. OUR WEBSITE AUDIENCES CONSUME DOUBLE THE CONTENT COMPARED TO OUR COMPETITORS.

FED BY 21 TITLES 44 MAGAZINE ISSUES, 4 DIGITAL NETWORKS AND MORE THAN A DOZEN SOCIAL MEDIA CHANNELS WITH EXTENSIVE ORIGINAL CONTENT, ATHLON OUTDOORS DELIVERS MAXIMUM COVERAGE WITH UNMATCHED EXPERTISE.

AMERICA'S NO. 1 FIREARMS MEDIA COMPANY

MAGAZINE TITLES

ANNUAL ISSUES

TOTAL PRINT AUDIENCE

DIGITAL PAGE VIEWS

ANNUALLY

DIGITAL MONTHLY UNIQUES

TOTAL AUDIENCE

21 TITLES ? 44 ISSUES

? UPDATED AND IMPROVED PRINT LINE UP ? CONSOLIDATED BRANDING ? WEBSITE NETWORK REDESIGN ? NEW! ? VIDEO PRODUCTION AND PROGRAMMING

7

NEW TITLES

THE NEW ATHLON OUTDOORS

ALIGNED AND INTEGRATED, POWERFUL BRANDING AND EFFICIENT AUDIENCE DELIVERY

ALL NE W

N E T W O R K

MAGAZINE TITLES Tactical Life TL Black Guns TL Gun Annual TL Stealth AR Rifleman Modern Guns & Hunting The Complete Book of Reloading Magnum: Best of Athlon Outdoors Guns of the Old West WEBSITE Tactical-

SOCIAL Facebook: Tactical- Guns of the Old West Twitter: Tactical-

N E T W O R K

MAGAZINE TITLES Ballistic Ballistic Long Range Precision Ballistic Best

WEBSITE

SOCIAL Facebook: Ballistic Magazine

AO SOCIAL Instagram: Twitter:

N E T W O R K

MAGAZINE TITLES Personal Defense World PDW Gun Buyer's Annual PDW First Time Gun Buyer's Guide Combat Handguns Concealed Carry

WEBSITE

SOCIAL Facebook: Combat Handguns Twitter:

N E T W O R K

MAGAZINE TITLES Survivor's Edge SE Gear Guide SE Survivorman Handbook The New Pioneer American Frontiersman

WEBSITE

SOCIAL Facebook: Twitter:

SURVIVAL TITLES NOT INCLUDED

3 FIREARM NETWORKS

ALL NEW

N E T W O R K

N E T W O R K

100% ORGANIC TRAFFIC

N E T W O R K

PRINT

NUMBER OF TITLES: 16 NUMBER OF ISSUES: 32 TOTAL PRINT AUDIENCE: 15,280,000

SOURCE: GOOGLE ANALYTICS? JULY 2016 to JUNE 2017

DIGITAL

MONTHLY UNIQUES: 1.26+ MM ANNUAL PAGE VIEWS: 141.5 MM SOCIAL: 526,147

N E T W O R K

NUMBER OFISSUES: TACTICAL-LIFEQUATERLY+ 3 BRANDEDSIPS:

ANNUAL SIPS: GUNS OF THE OLD WESTQUATERLY

TOTALPRINTAUDIENCE REACH: AVG.MONTHLYUNIQUES: ANNUALPAGEVIEWS: SOCIAL:

14 7 3 4 5,100,000 707K+ 65.5MM 130,330

TACTICAL WEAPONS RENAMED

TACTICAL LIFE

With a heavy slant on showcasing battle-proven weapons and gear with "been there, done that" warriors and trainers, Tactical Weapons truly is the definitive source for all things tactical.

(QUARTERY) CIRCULATION

80K

QUARTERLY

TITLE

SPACE CLOSE

MAY/JUN AUG/SEP NOV/DEC FEB/MAR

1/30/18 4/24/18 7/24/18 10/9/18

BRANDED ANNUAL

TL BLACK GUNS TL GUN ANNUAL

TL STEALTH

6/19/18 7/3/18 9/18/18

MATERIAL CLOSE

2/6/18 5/1/18 7/31/18 10/16/18

6/26/18 7/10/18 9/25/18

ON SALE

3/30/18 6/12/18 9/11/18 11/27/18

8/7/18 8/21/18 11/06/18

FULLPAGE 2/3PAGE

$6,000

4,221

1/2 PAGE $3,450

1/3 PAGE $2,597

1/4 PAGE $2,175

1/6PAGE 1/12PAGE BACKCOVER

$1,854

$1,370

$7,500

COVER 2 OR 3 $6,900

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