EMMA Market Map Template
[pic]
INSTRUCTIONS
Market-system maps can be easily constructed in MS Word’s Drawing Canvas, using the Drawing Toolbar and AutoShapes
The A4 template above provides a starting framework.
Copy, paste and text edit the components (i.e. objects such as boxes, arrows) in the template to design your own market map.
Click on the grey border around an object to select it.
o Use different colours and ‘AutoShapes’ to draw attention to different elements in the system
o Use AutoShapes - Connectors on the Drawing Toolbar to show linkages between different actors and elements in the system
o Use Format AutoShape to modify the weight, fill colour and line style of arrows and linkages to show different kinds of relationship
o Use EMMA symbols ( ! – X - \ ) to highlight the impact of the emergency on critical elements.
Drawing canvases can be re-sized to fit report layouts – using the ‘Scale Drawing’ function on the Drawing Canvas toolbar.
Right-click on the canvas to find the ‘Show Drawing Canvas Toolbar’ option.
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INFRASTRUCTURE OR SERVICE
INFRASTRUCTURE OR SERVICE
INFRASTRUCTURE OR SERVICE
INFRASTRUCTURE OR SERVICE
INFRASTRUCTURE OR SERVICE
P = ?
Location Tag
INTERMEDIATE ACTOR
FINAL ACTOR BUYER / CONSUMER
FINAL ACTOR BUYER / CONSUMER
INTERMEDIATE ACTOR
INTERMEDIATE ACTOR
FINAL ACTOR BUYER / CONSUMER
INITIAL MARKET ACTOR
INITIAL MARKET ACTOR
Key infrastructure, inputs
and market-support services
COMMERCIAL FARMERS
The market chain:
market actors & their linkages
The market environment:
institutions, rules,
norms & trends
Colour key
Target groups
Other type 1
Other type 2
!
IMPORTANT ISSUE OR FACTOR
IMPORTANT ISSUE OR FACTOR
IMPORTANT ISSUE OR FACTOR
IMPORTANT ISSUE OR FACTOR
!
IMPORTANT ISSUE OR FACTOR
IMPORTANT ISSUE OR FACTOR
IMPORTANT ISSUE OR FACTOR
!
Symbol Key
Critical issue
Major disruption
Partial disruption
INITIAL MARKET ACTOR
N = ?
!
!
Market-system Map Template - TITLE
V = ?
INITIAL MARKET ACTOR
INTERMEDIATE ACTOR
................
................
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