ABA E-NEWS January 9, 2006 Issue #06-02



ABA E-NEWS January 24, 2006 Issue #06-04

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ABA Political Advertising Seminar

 

The ABA will host a Political Advertising Seminar on Thursday, March 9th in Birmingham.   We have invited Bobby Baker, the FCC's Chief of Political Programming and should have confirmation in the next 48 hours.  Bobby is looking forward to being in Alabama again.  ABA Legal Advisor Scott Johnson will join  us.  Our third panelist is associate member David Davis of DavisDenny Advertising.  David is President and Account Supervisor for the agency where he directs negotiations with the media and oversees business operations.  They are representing 40 plus candidates or issues in this year's elections.

 

The location is TBA but mark your calendars now for March 9th in Birmingham and watch the ABA website and your mail for registration materials.  Registration will begin at 9:30am.  The panel discussion and Q&A will last from 10am to approximately 12:30, followed by lunch.

 

We are honored to have Dr. Larry Powell of UAB as our luncheon speaker.  He will address Alabama's governor's race and other top offices up for grabs this year.  Dr. Powell (B.A., M.A., Auburn; Ph.D., University of Florida) is an associate professor in Communication Studies who teaches mass communication/communication management courses.   He is ranked as one of the top 100 active communication researchers in the nation by Communication Monographs.

 

 

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Hit Songwriter to Open ABA Annual Convention...

 

On May 18th at the Perdido Beach Resort, one of Nashville's most successful songwriters will kick off our convention.  BMI's Aaron Barker has a list of hits longer than your arm and he keeps 'em coming.  He provided George Stait with numerous cuts, many of which were #1 singles.  You might recognize "Baby Blue," "Love Without End, Amen," Easy Come, Easy Go" and "I Can Still Make Cheyenne."  Lonestar's "What About Now," written by Aaron, was the beginning of their own white hot success.  In addition, you might even have Aaron airing on your radio station.  He writes and performs the Blue Bell icecream jingles.

 

We appreciate BMI returning as a sponsor this year and hosting our Thursday night party.  Last year's dinner and entertainment were a hit.  With Aaron, we're sure to have a repeat performance.  BMI's Mason Hunter will be back and has promised to bring his wife Danielle and their baby girl, Ava Elizabeth. 

 

Read more about Aaron at  .  Mark your calendars for the convention... May 18-21 at the Perdido Beach Resort. 

 

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Engineers to meet during the ABA convention...

 

There will be an Ennis Engineering Workshop during the ABA annual convention at Perdido Beach Resort.  EAS Chair and ABIP Inspector Larry Wilkins is organizing the event which will take place at the PBR on Friday, May 19th.  Engineers from Alabama, Mississippi, Florida and Georgia will be invited.   More information is on the way ... stay tuned. 

 

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New CP in Opp...

 

John Beebe was awarded the CP for a new AM in Opp.  The frequency is 1590.

 

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Birmingham on the HD FastTrack...

 

The HD Digital Radio Alliance, a joint initiative of leading radio broadcasters to accelerate the rollout of HD digital radio, announced the initial 28 markets (including Birmingham) that will begin broadcasting HD2 multicast programming under the Alliance's format-selection program.  Alliance members are readying individual HD2 channel launches in each market, and the first are expected within a few days....

See the rest of the story at al-.

 

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For Sale...  (from today's RBR online)

 

S.E. AM/FM $700 K.

Outdoorsman's Delight

Fish, Hunt & Work

Ken Hawkins 334-514-2241

khawkins@elmore.

 

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Central Gulf as top growing broadcast region

In an annual report complied by Kagan Research of market-by-market TV and radio revenues detailing the geographical growth of the two broadcast industries. The report provides a fine-grained analysis of television's odd/even revenue cycle, which is expected to generate a CAGR of 3.8% between 2005- 2010. That rate will generate local and national spot revenues of 25.9 billion in 2010. Total TV station revenue is projected to grow at a slightly lower rate of 3.5% due to a significant decline in network compensation.

The Radio/TV Station Annual Outlook also details Kagan's radio projections, which forecast a 5% annualized growth rate between 2005-2010. The report breaks out the industry's more than 20 billion in revenue among 296 rated markets and includes estimated growth rates for the industry's non-rated markets.

"Because of the rebuilding process already under way, the advertising environment should receive a boost in 2006, given the increased activity from home improvement retailers, insurance companies, auto dealers and re-opened businesses," says Robin Flynn, Senior Analyst at Kagan. "Consequently, the five-year period beginning in 2005 offers a higher-than-normal growth rate for these areas, with Biloxi-Gulfport topping our ranking at a five-year CAGR of 7.7%."

Other key findings:

• Of the 18 Central Gulf radio markets with growth rates greater than the U.S. average, 14 are in Texas, including four of the top 20 nationally. Nine of the 14 markets have a five-year CAGR higher than 5.5%, due in large part to strong retail growth over the next five years.

• The Pacific region has some of America's faster-growing radio markets, including Palm Springs, Stockton and Riverside-San Bernardino-Ontario, CA, which rank fifth, sixth and seventh, respectively.

• In the TV sector, only three of the nine regions boast 2005-2010 growth rates higher than the national average of 3.8%.

• The Central South is ranked seventh in TV revenue growth, with an expected CAGR of 3.6%. Despite encompassing the nation's two fastest growing markets -- Biloxi-Gulfport, MS, and Mobile, AL -- the area cannot overcome weak growth in other markets.

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Have you renewed your ABA membership?  If not, it's time!  Folks who haven't responded will receive another mailing from us in the next couple of weeks.  Be sure to send it back ASAP.  Dues remain LOW so you can take advantage of ABA membership.  Stations who haven't renewed by March 1 will no longer receive E-news.

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On the road again...

My travels took me to Columbia, South Carolina Sunday afternoon.  The Department of Justice, through a grant, has established a program for AMBER Alert Training at Newsplex at the University of South Carolina.  Through June of this year, they are bringing broadcasters together with law enforcement in small groups to enhance everyone's knowledge of their roles in an AMBER Alert.  The grant pays for your airfare and hotel to attend the meeting.  We learned Monday that we may send more broadcasters from Alabama.  If you would like to attend one of these sessions or send someone from your staff, please contact me immediately at stinsley@al-. 

I was joined for the session on Monday, 1/23, by Tracey Rogers (News Director) of WAFF-TV in Huntsville and Anna Marie Sledge of the Dept of Justice and the Center for Missing and Exploited Children in Montgomery.  Ms. Sledge is at the heart of any AMBER Alert or Missing Child Media Alert you receive at your station.  Our EAS Chair, Larry Wilkins was supposed to be with us but, uncooperative weather kept him from attending.  He has rescheduled his training date.

We thoroughly enjoyed the day-long session.  We were among a class of about fourteen people that included folks from Oklahoma, Oregon and Massachusetts.  The group went through actual missing children scenarios and made decisions about when and if they would have issued an AMBER Alert.  It was a good exercise in decision making and sticking to the criteria for making that call.  It was especially helpful that these were real stories and you could see how your decision would have impacted the safety of a child.

These are the criteria for issuing an AMBER Alert in Alabama:

1. A child has been abducted as defined by 13A-6-40 Alabama Criminal Code, AND;

2. The child is less than 18 years old, AND;

3. The child is at risk of serious bodily harm or death, AND;

4. There is enough descriptive information about the child, abductor, and/or suspect’s vehicle to believe an immediate broadcast alert will help investigators locate the child.  

We've had about ten AMBER Alerts since the plan was put in place in 1996.  All of those have led to successful recoveries.  There have been 241 children safely reunited with their families across the US since the program was developed.  Visit the ABA website for more information... al-.  Be sure to give any AMBER Alert or Missing Child Media Advisory the attention it deserves.

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