The Global Publishing Industry in 2018

[Pages:44]The Global Publishing Industry in 2018

The Global Publishing Industry in 2018

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? WIPO, 2020

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Table of contents

Acknowledgments

4

1. Introduction

5

2. M ain findings based

on the IPA?WIPO survey

8

3. Legal deposits survey

18

4. Nielsen BookScan data

23

5. International ISBN

Agency data

24

6. P ublishing by the

STM sector

26

7. What do different data

sources tell us?

30

8. Future direction

33

Annexes

34

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THE GLOBAL PUBLISHING INDUSTRY IN 2018

Acknowledgments

This report was prepared under the direction of Francis Gurry (Director General) and supervised by Carsten Fink (Chief Economist). The report was authored by Anastasiya Letnikava with inputs from Mosahid Khan, both from the Economics and Statistics Division. We are grateful to the copyright offices, national legal depositories, national publishers associations, Centro Regional para al Fomento del Libro en Am?rica Latina y el Caribe (CERLALC), the Federation of European Publishers (FEP), the International ISBN Agency and the Nielsen Company for sharing their publishing industry data with WIPO. Their invaluable cooperation has made The Global Publishing Industry in 2018 report possible. Thanks go to the following experts who have provided guidance on the questionnaire design, reviewed the compiled data and provided comments and suggestions on the draft: Jos? Borghino, Andre Breedt, Stella Griffiths, Jos? Diego Gonz?lez Mendoza, James Taylor, Enrico Turrin, Reeta Windsor and R?diger Wischenbart. Samiah Do Carmo Figueiredo and C?cile Roure provided administrative support. Gratitude is also due to the Publications Division for the editing and design and to staff in the Printing Plant for their services.

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THE GLOBAL PUBLISHING INDUSTRY IN 2018

1. Introduction

To improve the availability of statistical data for the creative economy, the International Publishers Association (IPA) and the World Intellectual Property Organization (WIPO) conducted a pilot survey to compile publishing statistics in 2017. In all, 35 national publishers associations (NPAs) and copyright authorities shared their 2016 data covering the publishing industry. Results from the piloted survey were published in The Global Publishing Industry in 2016 report. The following year in 2018, 53 countries/territories responded to the survey and shared their 2017 data with WIPO.

To improve survey response rate and data quality, WIPO organized a technical workshop in April 2019 that brought together a selected number of experts to review the questionnaire and the data collection process (see annex A1 for a list of the expert contributors to the workshop). Based on this expert input, the methodological guidance attached to the questionnaire was refined and the questionnaire simplified.

This report presents the latest publishing statistics compiled from the following sources: (a) the IPA?WIPO publishing survey, (b) the Centro Regional para al Fomento del Libro en Am?rica Latina y el Caribe (CERLALC), (c) WIPO's legal deposits survey, (d) the Nielsen Company, (e) the International ISBN Agency, and (f) the Web of Science database.

Publishing industry data are not unified under a single authority. For this reason, the report presents data from additional sources to provide a broad picture of the publishing industry. One drawback to this approach is that data from these sources may provide conflicting information about market size and the evolution of activity within the publishing industry due to differences in methodology and market coverage. That said, compiling data from additional sources does enable users to validate and/or supplement the data compiled through the IPA?WIPO questionnaire.

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THE GLOBAL PUBLISHING INDUSTRY IN 2018

Data sources

The pilot survey launched in 2017 covered three sectors: trade, educational, and scientific, technical and medical (STM). A number of respondents indicated that data for the STM sector was not available. Furthermore, STM sector publishing is dominated by multinational firms located around the world, making it extremely difficult to track the requested data. For this reason, the STM sector is no longer covered by the IPA?WIPO publishing survey. Our aim instead is to exploit other data sources to capture STM sector publishing activity (see section 6). To validate and complement IPA?WIPO survey data, data from additional sources have been compiled; for example, data from legal deposits, ISBNs, private entities, etc. Cooperation with the Federation of European Publishers (FEP) and CERLALC was strengthened to reduce the burden on respondents and increase the geographical coverage of the report. We are grateful to the FEP and CERLALC for their willingness to share data. The International ISBN Agency shared aggregate data for around 20 countries that serves as a benchmark for the number of titles published in a given country.1 WIPO is also appreciative of the cooperation given it by the Nielsen Company in sharing aggregate sales and revenue data for 10 countries. The scope of the IPA?WIPO survey is limited to published materials (i.e., books, monographs, etc.) issued with an ISBN, a Digital Object Identifier (DOI) or any other book identifier. Data availability in terms of breakdown is available in annexes A2, A3 and A4. Caution should be exercised when interpreting the IPA?WIPO survey data, as it is incomplete and partial. Moreover, the share of the total publishing industry represented by national publishers associations (NPAs) varies between countries and methodological differences mean that comparisons between countries are difficult to make.

1. Although, an ISBN is not the sole book identifier for some countries, it is nonetheless the largest standardized identification system in most countries.

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