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A League of Their Own – Video Worksheet

Sports & Entertainment Marketing

40 Points

Sponsorship – Watch for it throughout the entire movie. List the sponsors below and where you saw them. 10 points/1 each

|Sponsor |Where you saw it |

|1. | |

|2. | |

|3. | |

|4. | |

|5. | |

|6. | |

|7. | |

|8. | |

|9. | |

|10. | |

When the league was having a hard time getting people to come to the games, what were some of the things the players did to increase attendance? 4 points/1 each

1.

2.

3.

4.

What “promotion” did the league come up with to increase attendance? 2 points

The Rockford Peaches had to take etiquette lessons (learn to eat, sit, & walk properly). Why was that important to this infant league? 4 points (Hint: Think of today’s athletes and why their appearance & how they present themselves to the media is important.)

Compare 1950’s menu items sold at the baseball games with the items sold at baseball games today. 4 points/1 each

1950’s 2015

1.

2.

3.

4.

Explain some of the obstacles Ira faced when trying to organize and promote the “Women’s League.” 4 points/1 each

1.

2.

3.

4.

What were some of Dottie’s nicknames? 2 points/1 each

1.

2.

Compare & contrast baseball as it was being played in the 1950’s with how it is being played today. How has it changed? How has it stayed the same? 10 points

Some of the things to take into account are: stadiums, advertising, sponsors, uniforms, naming rights, locker rooms, salaries, etc. (Don’t limit yourself to what is listed here . . . they are just suggestions to get you started!)

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