Chapter 9—Product Concepts

8. _____ products are purchased with little shopping effort. These products typically are purchased regularly, usually with little planning, and require wide distribution. a. Convenience b. Specialty c. Branded shopping d. Unbranded shopping e. Generic ANS: A PTS: 1 REF: 132 OBJ: 09-2 TYPE: Def. TOP: AACSB Reflective Thinking | TB&E Model Product. 9. Arno stopped at a newsstand to buy today ... ................
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