Chapter 1: Executive Summary Cookies in the U.S.

Oreo racked up sales of more than $250 million while Oreo Double Stuf up from $102 million to $$124 million. However, Chips Ahoy! suffered falling 5% to $168 million. Number four Little Debbie increased sales 2% to nearly 117 million but Archway suffered, losing 10% and earning less than $100 million in 2005. ................
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