IT’S A NEW BRAND WORLD
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IT'S A NEW BRAND WORLD
A CASE STUDY OF THE "FUTURE OF MARKETING" TODAY
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THE MARKETING CHALLENGE TODAY (Let's start with a high-level overview)
THE MARKETING CHALLENGE TODAY
ALIGNING BUYER BEHAVIOR TO VALUE
INUNDATED CHANNELS & UNINFORMED STRATEGY
"TRIED AND TRUE" METHODS PUT TODAY'S SELLERS AT A DISADVANTAGE.
Virtually all human knowledge is available online.
Engagement has shifted online, too.
You need to be where your buyers are.
UNINSPIRED CONTENT AND CREATIVE
INADEQUATE ANALYTICS
THE MARKETING CHALLENGE TODAY
ALIGNING BUYER BEHAVIOR TO VALUE
INUNDATED CHANNELS & UNINFORMED STRATEGY
UNINSPIRED CONTENT AND CREATIVE
INADEQUATE ANALYTICS
NEW WEAPONS OF MASS DISTRACTION
.
Too much stuff
delivering too little punch
>90%
of CMOs plan more content
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