2017 Profile of Home Staging

2017 Profile of Home Staging

National Association of REALTORS? Research Department

Executive Summary

Buyers' Agent Perspective: Forty-nine percent of buyers' agents cited that homes staging had an effect

on most buyer's view of the home. Seventy-seven percent of buyers' agents said staging a home made it easier

for a buyer to visualize the property as a future home. Staging the living room for buyers was found to be most important (55

percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent). About one-third of buyer's agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged.

Sellers' Agent Perspective: Thirty-eight percent of sellers' agents said they stage all sellers' homes prior

to listing them for sale. Fourteen percent noted that they only stage homes that are difficult to sell. The most common rooms that are staged include the living room (83 percent), kitchen (76 percent), master bedroom (69 percent), and the dining room (66 percent). The costs of staging a home were typically paid by the seller before the home is listed (25 percent). When staging a home, 29 percent of sellers' agents reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes.Twenty-one percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent. Thirty-nine percent of sellers' agents stated that staging a home greatly decreases the amount of time the home is on the market. The most common home improvement items agents recommended to sellers were decluttering the home (93 percent), entire home cleaning (89 percent), carpet cleaning (81 percent), and removing pets during showings (80 percent).

2017 Profile of Home Staging

Home Staging Effect on Buyer's View of Home

? Forty-nine percent of buyers' agents cited that homes staging had an effect on most buyer's view of the home.

? Only four percent of respondents said that home staging had not effect on the buyer's view of the home

Effect on Buyer's View of Home

Has an effect on most buyers

49%

Has an effect on some buyers, but not

48%

always

Has no impact on buyers 4%

2017 Profile of Home Staging

0% 10% 20% 30% 40% 50%

Impacts of Buyer Viewing

a Staged Home

? Seventy-seven percent of buyers' agents said staging a home made it easier for a buyer to visualize the property as a future home.

? Buyers were more willing to walk through a home they saw online (40 percent), and buyers' agents identified that staging would positively impact the home value if the home was decorated to a buyer's taste (38 percent).

Impact of Buyers Viewing a Staged Home

80%

60%

40%

77%

20%

40%

38%

27%

0% Easier to More willing Will visualize to walk positively

property as through impact future home home they home value

saw online if home decorated to buyer's taste

2017 Profile of Home Staging

Overlook other

property faults

9%

Will negatively

impact home value

if home decorated

against buyer's taste

4%

Are more suspect of

home features

Importance of Staged Rooms

? Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent).

? Buyers' agents cited staging the guest bedroom as the least important room, with just nine percent saying that it was very important to stage.

Importance of Rooms Staged for Buyers

Living room

55%

31%

10% 3% 1%

Master bedroom

51%

33%

11% 3% 2%

Kitchen

41%

27%

20% 8% 3%

Yard/outside space

30%

33%

22%

8% 5%

Dining room

29%

42%

21% 4% 2%

Bathroom

22%

30%

29%

13% 4%

Children's bedroom 12%

37%

33%

11% 4%

Guest bedroom 9%

34%

35%

13% 4%

0%

20%

Very important

Not very important

40%

60%

Somewhat important

Not at all important

80% Neutral

100%

2017 Profile of Home Staging

Percentage Change in Dollar Value When Home is Staged

? About one-third of buyer's agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged.

? Twenty-five percent of buyers' agents indicated staging a home had no impact on the dollar value that was offered.

Percent Change in Dollar Value Offer of Staged Home

35%

30%

25%

20%

31% 15%

25%

26%

10%

13%

5% 1%

3%

2%

0%

Staged No impact Staged Staged

home had on dollar home has home has

a negative value increase increase

impact

of 1% to of 6% to

5%

10%

Staged home has increase of 11% to

15%

Staged home has increase of 16% to

20%

Not sure

2017 Profile of Home Staging

Staging Homes Before

Listing for Sale

? Thirty-eight percent of sellers' agents said they stage all sellers' homes prior to listing them for sale. Fourteen percent noted that they only stage homes that are difficult to sell.

? Thirty-seven percent of sellers' agents stated that they do not stage homes before listing them for sale, but suggest that the seller declutter or fix property faults.

Stage Sellers' Homes Before Listing

Stage all homes

38%

Stage only difficult homes to sell

14%

Stage only high price bracket homes 7%

Stage only easy homes to sell 1%

Stage only low price bracket homes 1%

Do not stage, but suggest seller declutter/fix

37%

property faults

Do not stage homes

10%

0%

20%

40%

2017 Profile of Home Staging

Rooms Typically Staged When Selling

? The most common rooms that are staged include the living room (83 percent), kitchen (76 percent), master bedroom (69 percent), and the dining room (66 percent).

? The least common room to stage was a guest bedroom, at 21 percent.

Rooms Staged When Selling

100%

80%

60%

83%

40%

76%

69% 66%

53%

20%

31%

25%

21%

0%

2017 Profile of Home Staging

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