BHHS Florida Realty-Melbourne



Homeselling Proposal

Prepared for [Seller’s name]

For marketing

the property at [Property address]

Presented by [Sales Professional’s Name]

Prudential Sterling Properties

2000 Highway A1A

Indian Harbour Beach, FL 32937

(321) 768-7600

601 21st Street, Suite 319

Vero Beach, FL 32960

(772) 410-4777

[Home phone, mobile phone, pager numbers]

[Email/Web site addresses]



[Date]

[date]

Dear [Seller’s name]:

Thank you for the opportunity to discuss the marketing of your property.

I understand that selling your house is an important decision for you. My goal is to help you sell your property for the highest price attainable, within the time frame that fits your plans, and to make the homeselling process as efficient, stress-free and successful as possible..

The purpose of this Homeselling Proposal is to help you understand the marketing process, to acquaint you with the current market activity in this area, and to explain how Prudential Sterling Properties and I can assist you in achieving the sale of your property. My hope is that you will be delighted with your homeselling experience.

Again, thank you for allowing me to assist you in the marketing of your property.

Very truly yours,

[Sales Professional’s name]

YOUR NEEDS COME FIRST

The process of marketing and selling your house must match your objectives, priorities and needs.

In order to best serve you, I want to learn more about your plans and needs. The following topics outlined below can help me understand your goals and help us build a strong working relationship:

• The agency laws that may apply as we work together in the marketing and sale of your property.

• The objectives you want to achieve from the sale of your house and the support you expect to receive from me.

• How the homeselling process should be tailored to fit the characteristics of your

property.

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AGENCY RELATIONSHIPS

When real estate professionals work with sellers and buyers, “agency” relationships are established. As you start working with a real estate professional, please ask for a clear explanation of the current agency laws in Florida, so that you understand these important issues.

There are three kinds of agency relationships:

• Buyer’s agent

A “buyer’s agent” represents the buyer during the home buying process. The buyer’s real estate professional (agent) has a fiduciary responsibility to represent the buyer’s best interests including reasonable care, loyalty and confidentiality.

• Seller’s agent

A “seller’s agent” represents the interest of the seller and has a fiduciary responsibility of reasonable care, loyalty, confidentiality and disclosure to the seller. A seller’s real estate professional (agent) works to assist the seller in locating a buyer and in negotiating a transaction suitable to the seller’s specific needs.

• Disclosed dual agent (transaction agent)

A “disclosed dual agent” or transaction agent represents the interests of both the buyer and the seller, during the same transaction. A dual agent has responsibilities to both buyer and seller and must act in the best interest of both parties.

UNDERSTANDING YOUR EXPECTATIONS

The following topics will help me understand what is most important to you in the sale of your property.

APPRECIATING YOUR PROPERTY

Each property has special features that may interest buyers.

Please tell me about your house.

HOMESELLING PROCESS

Selling a house typically included many of the following elements. I will be your resource and guide every step of the way.

From offer to completed sale

When our marketing efforts bring a purchase offer, I will:

Negotiate the agreement

• Explain the offer to you and answer your questions.

• Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you.

• Prepare an Estimate of Net Proceeds based on the proposed price and terms.

• Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you.

Complete the transaction

• Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have.

• Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward.

• Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, in order to ensure a timely closing.

• Accompany the buyer and buyer’s agent during their final walk-through of the property.

• Assist you in handling details required for the completion of the transaction.

• Communicate with you on a regular basis so that you can stay informed and is worry-free as possible.

Follow up after the sale closes

• Confirm that all your real estate-related needs have been met, and provide information on service providers you may require.

• Offer relocation assistance, if moving to a new area.

• Help you locate a new home, if remaining in this area.

THE GOALS OF EFFECTIVE MARKETING

To successfully promote your property to the market,

a comprehensive plan of targeted activities is essential.

Our marketing program has three aims:

Promote directly to prospective buyers

• Print advertising

• The Internet

• Yard sign

• Open houses

• Other marketing activities

Enlist the efforts of other real estate professionals

• The Prudential Real Este Network

• Referral and relocation resources

• Multiple Listing Service (MLS)

• Direct promotion to other real estate professionals

Maintain communication with you

• Review the results of our marketing activities

• Consult with you to fine-tune our marketing strategy, as needed

THE INFLUENCE OF THE INTERNET: HOW BUYERS BEGIN THEIR HOME SEARCH

Over 92% of Buyers begin their home search on the internet.

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Source: National Association of REALTORS® Profile of Home Buyers and Sellers 2014. Due to rounding, percentage distributions may not add up to 100 percent.



THE WORLD WIDE WEB

A POWERFUL COMBINATION!

The most important words in Real Estate when selling your home

EXPOSURE!

EXPOSURE!

EXPOSURE!

Prudential Real Estate has assembled a dynamic collection of established and emerging online companies. From highly trafficked world-class search engines to real estate industry startups, we select the companies that deliver EXPOSURE for home buyers and sellers.

While remains the center of attention in our online consortium, we also have a demonstrated track record of working with the best websites and the most progressive symbiotic partners. Our proprietary Online Advantage solution seamlessly transitions national prospects into local customers.

No other brand has a stronger commitment to EXPOSURE. Only Prudential Real Estate delivers a collaboration system that provides the best of both worlds: personal service from real estate professionals you can trust and powerful world-class online told fueled by the freshest property data.

The Internet

Potential buyers will have instant access to information about your property through our industry-leading website network.

• [pic]Prudential Real Estate has entered into national advertising agreements with many popular real estate websites such as Trulia, Zillow and Yahoo! Real Estate. This means our listings receive more exposure to online buyers who are looking for a home just like yours.

• The core Prudential Real Estate websites, and , reach prospective home buyers worldwide 24 hours a day, 7 days a week, 365 days a year.

• Our company's web site, , is a state of the art site complete with agent profiles, company listings and virtual tours.

• Prudential Sterling Properties has contracted with ListHUB, which exports our listings to over 60 primary websites and over 200 secondary websites in an effort to expose your home to the largest potential group of buyers.  

• , quickly becoming recognized as the place on the Web for all your Real Estate needs is another site that will showcase your listing.

• [Information about Sales Professional’s Web site and how it can benefit the seller]

(If your home is advertised in other newspaper or real estate periodicals such as Homes & Land, your property may be advertised on a number of additional sites. However, we do not warrant the accuracy of the information via these vendors.

LISTING WEB PRESENCE

Prudential Sterling Properties has contracted with ListHUB, which exports our listings to over 60 websites in an effort to expose your home to the largest potential group of buyers.  





























































PrudentialSterlingProperties; PrudentialSterling; pany/prudential-sterling-properties; PruSterling; prudentialsterling.

ONLINE SELLER ADVANTAGESM

Over 92 percent of home buyers begin their property search online[1]. Online Seller AdvantageSM (OSASM) brings together the collective Brand strength, marketing clout and technological capabilities of Prudential Real Estate and our online network. It’s like an open house with millions of potential buyers, sellers and properties.

• Distinctive Sign Rider (DELETE THIS IF IT DOES NOT APPLY)

Your property will be highlighted by a distinctive

sign rider with an exclusive Pru ID. When

potential home buyers drive by your property,

they can enter the Pru ID into the search box at , Yahoo!, and others to

get connected directly to property details and me,

your Prudential Real Estate sales professional.

• Featured Property Status

Your property will be showcased with an exclusive Featured Property status within the Online Advantage system and on many of the websites in our online network.

[1]Source: The 2014 National Association of REALTORS® Profile of Home Buyers and Sellers

ONLINE SELLER ADVANTAGESM

Another benefit of OSASM is having constant communication and information at your fingertips.

• Listing Presentation Reports

The OSASM Listing Presentation Reports demonstrate precisely the type of Web activity your property would have experienced on and all the other websites in our network, such as:

─ How may registered buyers requested to be notified the minute a property like yours becomes available through the Multiple Listing Service (MLS)

─ How many registered buyers are monitoring other listings in your general area

─ How many times yesterday, last week, and last month your property was presented on search results to prospective buyers

• Daily or Weekly Emails

You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price status changes. The email includes information itemizing online buyer’s interest level and search behavior specific to your listing. This includes how many times your property was:

─ Included in search results

─ Viewed in the one property-per-page view

─ Saved in a prospective buyer’s online portfolio

These are exclusive benefits that only Prudential Real Estate can deliver.

Local advertising and promotion

Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property.

National and international advertising

• The Prudential name is among the most widely recognized brands in the United States.

• Prospective homebuyers see the Prudential brand name in a wide array of media, including television, radio, magazines, newspapers, outdoor advertising and numerous Prudential media sponsorships.

• Prudential Real Estate and its Network members spend millions of dollars in advertising each year so home buyers know the sign in your front yard.

Local advertising

• The Florida Today newspaper is a platform that provides a valuable resource for Buyers, Sellers and Real Estate Professionals through the Today in Real Estate pullout and Classified Sections.

• Homes & Land, a full color magazine with a widespread circulation targeting out of town prospects, can be an additional source of advertising.

Additional marketing programs

• Prudential Sterling Properties routinely submits press releases to several advertising mediums in an effort to inform the public of our agent’s accomplishments, charitable efforts, educational achievements etc.

• Direct mail campaigns are designed to expose our name to a wide market, inform the public and encourage potential customers to choose an experienced proven agent.

Circle Pix: Customized Marketing

• Customized Virtual Tour Property Website

• Custom QR Code Sign for Rider

• Custom Sign Riders for 24/7 Property Information Hotline

• Partnership to Export Listing Information to Facebook, Twitter, YouTube, Pinterest, & Linked In

• E-Card Service to Send Out Property Information to Contacts

• Professional Photography Service Offered (For a Fee)

• Virtual Staging Offered (For a Fee)

• Custom Property Fliers

• Digital Open House Announcement on Property Website

• Weekly or Monthly Statistics on Website Activity Provided

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Circle Pix: Customized Marketing, Continued

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A marketing plan for your property

The following marketing activities will promote your property to prospective buyers and their real estate professionals.

Property address:

|Marketing tactic |Implementation |

|Install lock box with key |4/7 (ongoing) |

|Install yard sign |Week of 4/9 (ongoing) |

|Submit property information for |Week of 4/9 (ongoing) |

|Submit property information to Multiple Listing Service |Week of 4/9 (ongoing) |

|Promote to Prudential Real Estate sales professionals at office meeting |4/10 (weekly) |

|Preview for Prudential Real Estate sales professionals |4/10 |

|Promote to real estate professionals at Board of REALTORS® |4/12 |

|Real estate professionals preview |4/13 |

|Advertise in newspaper |4/14 (twice monthly) |

|Open house |4/14 (twice monthly) |

|Distribute “Just Listed” eCards and postcards |Week of 4/16 |

Prepared for:

(Seller’s name)

By:

(Sales Professional’s name and Company)

Date:

Schedule of marketing activities

Here are some of the key steps to promote your property to prospective buyers and their real estate professionals. Many of these activities are ongoing and will continue throughout the Marketing process.

Property address:

|Week of |Mon |Tues |Wed |Thurs |Fri |Sat |Sun |

|April 9 |Yard sign |Promote at | |Promote at |Preview for |Advertise in |Open house |

| |MLS |office meeting| |Board of |all real |Newspaper | |

| |Prudential |Preview for | |REALTORS® |estate | | |

| |Website |Prudential | | |professionals | | |

| | |Real Estate | | | | | |

| | |professionals | | | | | |

|April 16 |“Just Listed” |Promote at | | | | | |

| |eCards & |office meeting| | | | | |

| |postcards | | | | | | |

|April 23 | |Promote at | | | |Advertise in | |

| | |office meeting| | | |Newspaper | |

|April 30 | |Promote at | | | | | |

| | |office meeting| | | | | |

|May 7 |Progress |Promote at | | | |Advertise in | |

| |review (if |office meeting| | | |Newspaper | |

| |required) | | | | | | |

Prepared for:

(Seller’s name)

By:

(Sales Professional’s name and Company)

Date:

IMPORTANT WAYS TO HELP PROMOTE YOUR PROPERTY

By providing peace of mind to prospective buyers, these steps can enhance the salability of your property:

• Written disclosure

A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood.

• Home warranty

A home warranty can give prospective buyers pace of mind by providing repair-or-replace coverage of major home operation systems and appliances.

• Professional home inspections

Professional inspections, such as structural, roof and termite will reveal the current condition of the property.

Comparative market analysis graph

Address of subject property:

Similar Properties That

Sold Recently

XXX148150152154156158160162164166168170Actual sales price (in thousands)

Similar Properties

Now Active on the Market

XXX148150152154156158160162164166168170Current list price (in thousands)

Similar Properties That

Failed to Sell

XXX148150152154156158160162164166168170Final list price (in thousands)

Prepared for:

(Seller’s name)

By:

(Sales Professional’s name and Company)

Date:

UNDERSTANDING MARKET VALUE

Market-sensitive pricing can be key to maximum market exposure and, ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a property’s value, based on:

Location, design, amenities and condition

Availability of comparable (competing) properties

The amount spent on improvements

Factors that have little or no influence on the market value of a house include:

The price the seller originally paid for the property

The seller’s expected net proceeds

The amount spent on improvements

The impact of accurate pricing:

Properties priced within market range generate more showing and offers, and sell in a shorter period of time

Properties priced too high have a difficult time selling

DETERMINING A

MARKET-SENSITIVE PRICE

An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis considers similar properties that:

Have sold in the recent past

This shows us what buyers in this market have actually paid for properties similar to yours

Are currently on the market

These are properties that will be competing with yours for the attention of available buyers

Failed to sell

Understanding why these properties did not sell can help avoid disappointment in the marketing of your property

THE DANGERS OF OVERPRICING

An asking price that is beyond market range can adversely affect the marketing of a property.

Fewer buyers are attracted, and

fewer offers received.

Marketing time is prolonged, and

initial marketing momentum is lost.

The property attracts “lookers” and

helps competing houses look better

by comparison.

If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan.

The property may eventually sell below market value.

Estimate of Net Proceeds

Property address:

Seller’s Credits

Sale price $

Other $

Property tax proration

Homeowner’s insurance

refund (prorated)

Impound account refund

Total Seller’s Credits $

Seller’s Costs

First loan payoff $

First loan payoff $

Second loan payoff $

Settlement agent fee $

Miscellaneous settlement/

Closing fees $

Attorney fee $

Transfer tax $

Inspections (not including

(corrective work) $

Real estate brokerage fee

Listing broker $

Selling broker $

Home warranty $

Other $

Other $

Property tax proration

Corrective work

Other liens and encumbrances

Total Seller’s Costs $

Estimated Net Proceeds $

Prepared for:

(Seller’s name)

By:

(Sales Professional’s name and Company)

Date:

YOU ARE THE KEY PLAYER ON THE HOMESELLING TEAM

No one has a more important role in the homeselling process than you. Here are some ways your participation can contribute to a successful sale:

Maintain the property in ready-to-show condition.

Ensure that the house is easily accessible to real estate professionals (lock box and key).

Try to be flexible in the scheduling of showings.

When you are not at home, let me know how you can be reached in case an offer is received.

If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted.

Remove or lock up valuables, jewelry, cash and prescription medications.

If possible, do not be present when the property is being shown.

Securely pen up pets, or take them with you.

Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiation position, especially regarding price or your urgency to sell.

Collect the business card of real estate professionals who preview and show your home, and pass them on to me.

Let me know of any changes in the property’s condition that would need to be disclosed to potential buyers.

Be available to review with me the list price and condition that would need to be disclosed to potential buyers.

Be available to review with me the list price and condition of your property if it has not sold in a reasonable period of time.

Contact me at any time with questions or concerns.

HOW WILL BUYERS SEE YOUR PROPERTY?

It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property:

Exterior

Clutter

Lawn needs mowing and edging

Untrimmed hedges and shrubs

Dead and dying plants

Grease or oil spots on the driveway

Peeling paint

Anything that looks old or worn

Interior

Worn carpets and drapes

Soiled windows, kitchen, baths

Clutter

Pet and smoking odors

Peeling paint, smudges or marks on walls

A comparatively small investment in time, money and effort to remove these distractions can lead to stronger offers from buyers.

SHOW OFF YOUR HOME-

EVERY TIME!

These tips can help your house make the best impression, every time it is previewed by sales professionals or shown to prospective buyers:

Exterior

Remove toys, newspapers, yard tools and other clutter.

Tidy up; pick up after pets.

Park vehicles in the garage or on the street; leave the driveway clear.

Add color with flowers and potted plants.

Interior

Make beds; clean up dishes; empty wastebaskets.

Remove clutter throughout and put away toys.

Set out “show towels” in baths.

Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set a comfortable temperature.

Do quick vacuuming and dusting.

Arrange fresh flowers throughout.

Fire in fireplace (when appropriate).

Play soft background music.

RECOMMENDATIONS FOR CREATING

A COMPETITIVE PROPERTY

The following enhancements will help establish a strong market position for your property.

Property address:

Exterior

Kitchen

Bathrooms

Entry/Living/Dining/Family room

Bedrooms

Garage/Basement

Other

Prepared for:

(Seller’s name)

By:

(Sales Professional’s name and Company)

Date:

How I can help you

I will apply my knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from me:

Your needs, interests and objectives will be my top priority. I will want to learn what is important to you, so I can help you attain your real estate goals.

I will give you reliable information and solid advice so that you can make informed decisions. Please don’t hesitate to ask questions.

I will work for your best interests at every stage of the homeselling process, from the development and implementation of a Marketing Plan, through the negotiation of future offers, to the final settlement of the transaction.

Communication is important. We will want to agree to a system of regular contacts (whether in person, on the phone, by mail, fax or email) so I can keep you up-to-date on the progress of the transaction.

It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.

[Sales professional], [Designations]

Here are some things you might like to know about me:

An active member of the community

I have lived and worked in the Melbourne area the past 20 years.

Have helped hundreds of homebuyers find their home here.

Active in the PTA, Sunshine Kids and other community organizations.

An experienced real estate professional

Past president of the Space Coast Board of REALTORS®.

Twice designated “Space Coast’s REALTOR® of the Year”.

Specialist in Brevard County, oceanfront, and luxury estate properties.

As a holder of the Prudential Real Estate eCertified 2.0 designation,

I apply the latest technology solutions to meet my clients’ real estate needs.

My clients’ interests and concerns come first, and I maintain continual communication throughout the home buying process.

I am ready to help you market your property!

PRUDENTIAL STERLING PROPERTIES

What distinguishes Prudential Sterling Properties from others?

Prudential Sterling Properties was originated in 1982. Since then the company has grown to include over 65 agents and a support staff of 10 employees.

The Broker/Owners of Prudential are Barbara C. Wall and Nancy R. Taylor. Prudential Sterling Properties has successfully closed out 2014 with sales in excess of $125 million, closing over 475 units (we were ranked the #2 office for dollar volume production in Brevard County!). Their firm consists of highly knowledgeable full time real estate professionals.

Corporate relocation is a large part of the business handled by Prudential Sterling Properties. Both incoming and outgoing referrals plus relocation play a large part in the company´s sales, in addition to the many satisfied repeat customers and clients.

Prudential serves all Brevard and Indian River Counties. The company is very active in the Melbourne Area Board of REALTORS, Space Coast Association of REALTORS and the Indian River Board of REALTORS, as well as the Chamber of Commerce and several community outreach programs. They are consistent supporters of the Sunshine Kids, Alzheimer´s Association, Holmes Regional Medical Center, the American Cancer Society, and The Women´s Center, Wuesthoff Hospital, Florida Institute of Technology, Wells Fargo and the Advisory Board.

Our company philosophy is based on integrity, professional ethics, and service to our customers. We believe that every action must be taken with truth and honesty, that our clients and customers have a right to expect outstanding service and that our customers are the most important people in our office — whether in person, on the telephone or by mail.

Prudential Sterling Properties was awarded the Spirit of Partnership Award in 2013 from Brookfield Relocation. Additionally, they have been named Best Real Estate Brokerage by popular vote, representing several towns, from The Hometown News. In 2011, Prudential Sterling was named a finalist in the Florida Today Volunteer Recognition Awards. Additionally we were awarded the 2009 Best Business Award and the April 2011 Better Business of the Month by the Melbourne/Palm Bay Chamber of Commerce.. The Chamber of Commerce also designated Prudential Sterling Properties as a Diamond Member in 2011. Prudential Sterling has been the recipient of numerous corporate Prudential awards throughout the years, including 2014’s First Quarter Award for 2nd Place, Second Quarter’s 3rd Place, and Third Quarter’s 2nd Place for both Top 3 Offices in the U.S. South for Total GCI and Residential Units Sold. Prudential Sterling also won the franchise 2014 Round Table Award in the U.S. South Region by Residential Units & Total GCI.

What distinguishes Prudential Sterling Properties from others?

A Strong Local Presence:

Consistently ranked in the top 3 of all brokerages in dollar and sales volume.

Research indicates that over 80% of local consumers know us and would refer home buyers to us.

We serve all of Brevard County and the northern portion of Indian River County.

Staffed seven days a week and our staff set appointments for agents calling to show our listings. VERY IMPORTANT.

We have helped hundreds of families relocate here and get settled in the community.

What distinguishes Prudential Sterling Properties from others?

A Connection to the Community

We are members and affiliated with the Chamber of Commerce, local Alzheimer’s Association, American Cancer Society, The Scott Center of Autism, The Florida Institute of Technology’s Women’s Center, Economic Development Commission and sponsors for several community annual events.

Our Mission Statement:

To supply Brevard and Indian River County with intelligent, progressive, and committed agents along with an outstanding support team in the ever-changing real estate market.

OUR CORE VALUES

Prudential Real Estate and Relocation Services are guided by these core values:

Customer Focused

We place our customers and their needs in the forefront

Worthy of Trust

We keep our promises and behave with integrity at all times

Mutual Respect

We foster an environment that encourages individuals with diverse backgrounds and talents to contribute creatively and grow to their fullest potential.

Winning

We set challenging targets and reward employee for achieving those targets, while conduction their business activities with integrity.

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|1. Communication. How important is regular communication with your real estate | |

|professional? What information is important to you? How often Do you want | |

|to be contacted and what is your preferred way of staying in touch? | |

|2. Motivation. Why are you considering selling your property at this time? How far | |

|along are you in the homeselling process (just exploring the possibility of | |

|selling, or definitely committed to putting your property on the market)? | |

|3. Time Frame. Is there a certain date by which the sale of this property | |

|needs to close? How flexible are you on this time frame? | |

|4. Relocation Assistance. Will you need information | |

|or assistance in moving to a new area? | |

|5. Homeselling Decisions. Are there any other individuals who will be involved in | |

|your property sale decision? May I please have permission to speak with them? | |

|6. Price. Do you have specific expectations as to the selling price of your | |

|property? If so, what do you base this figure on? Do you anticipate a certain amount | |

|of net proceeds from this sale? | |

|7. Marketing Plan. Are there specific activities you expect to see included in the | |

|marketing of your property? | |

|8. Previous Homeselling Experience. Have you ever sold a house before? If so, how | |

|many and how recently? | |

|9. Positive Experiences. What are the most positive features of your previous | |

|homeselling experiences? If you have never sold a house before, what would help make | |

|this a positive experience? | |

|10. Concerns. Were there any unsatisfactory features of your previous homeselling | |

|experiences that you hope to avoid this time? If you are selling your first house, | |

|are there any problems or concerns you are worried about? | |

|11. Expectations. What are your expectations of me as your real estate | |

|professional? What specific services and support do you look forward to receiving | |

|from me? | |

|1. What do you feel are the most appealing features of | |

|this property? | |

|2. What features does this property have that differentiate it from| |

|other similar properties? | |

|3. What changes or enhancements would you suggest to make | |

|your property as salable as possible? | |

|4. What do you regard as the most attractive | |

|features of the surrounding neighborhood? | |

|5. Do you have any special terms or conditions regarding the sale of your | |

|property I should be aware of (e.g., items of personal property to be | |

|excluded, etc.)? | |

|6. Are you aware of any problems or concerns regarding the property or the | |

|neighborhood that will need to be disclosed to prospective buyers? | |

After-sale Service

• Help you find your next home, as needed

• Assist you with relocation, as needed

• Provided resources for other after-sale homeowner needs

Initial Complete Settlement Process (per purchase contract)

• Deposit of buyer’s earnest money

• Sign documents

• Title search; preliminary title report to buyer

• Inspections

• Removal of remaining contingencies

• Buyer’s final walk-through of property

• Loan funding/balance of funds from buyer

• Recording of title

• Relocation of seller; possession of property by buyer

•

Review Offer and Reach Agreement with Buyer

• Buyer’s real estate professional present offers

• Discuss and clarify proposed term and conditions

• Negotiation; possible counter offers

• Reach final agreement

Design and Implement Marketing Plan

• Complete home enhancement recommendations

• Carry out scheduled marketing activities

• Show the property to brokers and prospective buyers

• Communicate with you on a regular basis

• Monitor results of marketing activities

• Modify Marketing Plan and Pricing Strategy as necessary

Initial Consultation

• Determine your needs and priorities

• Review “agency: choices and select appropriate working relationship”

• Discuss Marketing Plan

• Establish Pricing Strategy

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✓ Unlimited Listings – keeps all of Prudential Sterling Properties’ listings posted, all the time

✓ Delivers immediate leads by e-mail

✓ Ability to send traffic directly to the Prudential Sterling Properties corporate website

✓ Homes & Land publishes their web address and 800# on over 65 million magazine covers annually. Homebuyers across North America can request a free magazine from your area.

✓ Homes & Land posts your property on , MSN HomeAdvisor, Yahoo!, Lycos, Google, Trulia, LiveDeal, Oodle, The New York Times

✓ Listing Photo Featured

✓ Your Home’s Promotional Text & Basic Property Information

✓ Link to Virtual Tour and/or Additional Photos

✓ Map of the Area and Community Profile Posted along with your Property

✓ Online Digital Magazine that is Fully Interactive

Magazine Benefits To You:

✓ Quality Magazine – Eye-catching graphics and detailed property descriptions make Homes & Land the magazine that buyers pick up first and keep throughout their home search

✓ Mass Distribution: Homes & Land is distributed at locations frequented by qualified buyers, including numerous stores, hotels, banks, restaurants, and shopping centers. Homes & Land has you covered with distribution from Brevard to Dade County.

✓ When your property is advertised in Homes & Land you will receive a letter notifying you of the advertisement along with a copy of the publication

Only Homes & Land puts Prudential Sterling Properties’ brand right where it belongs – front and center in front of thousands of qualified homebuyers. Prudential Sterling Properties’ listings and logo will be highlighted with a photo directly on the Search Results Page – driving qualified buyers to our listings first!

Homes & Land of Brevard County

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