Michigan Schools & Government Credit Union
Michigan Schools & Government Credit Union
Marketing Data & Research Analyst
Michigan Schools & Government Credit Union (MSGCU) has been providing families with trustworthy
financial products and dependable services for sixty years. Throughout our rich history of helping
members ¡°set it right" for themselves and their families, we have grown to be the 7th largest Credit
Union in Michigan and the largest Credit Union in Macomb county with over 100,000 members and over
$1.5 billion in assets. MSGCU is continuing to grow and has 12 branches across Macomb, Oakland and
Wayne counties, with 4 new branches opened in the last 4 years including our newest branch which just
opened in Livonia!
If you have a passion for helping people and giving fair and dependable service, we want you on our
team! Getting yourself on the right path to financial success begins here!
Summary: Responsible for collecting, organizing, analyzing and reporting data from various sources
(MCIF, Data Warehouse, Department Data, External Sources, etc.) to inform decision making and to
measure results of marketing and sales initiatives. Serves as the subject matter expert for the Marketing
Customer Information File (MCIF), the Customer Relationship Management (CRM) software and similar
systems within the Credit Union. Serves as the subject matter expert for the Credit Union¡¯s member and
market research programs. Manages research projects and prepares reports based on primary and
secondary research. Completes return on investment analysis for initiatives and recommends
modifications based upon that analysis. Monitors the external environment with regard to competitor
offerings and prepares analysis and recommendations for new products and services based on those
offerings.
Essential Duties and Primary Responsibilities:
? Serves as the subject matter expert for the credit union¡¯s Marketing Customer Information File
(MCIF), the Customer Relationship Management (CRM) software and other Marketing related
software systems. Ensures effective utilization of the systems.
? Leverages data and research to guide programs, target promotions and analyze results.
? Coordinates and/or conducts member and market research. Makes recommendations based on
the research results.
? Provides regular and ongoing reports to the Marketing Manager regarding the effectiveness of
marketing programs and activities. Conducts cost/benefit projections related to marketing
expenditures and provides Return on Investment numbers for all Marketing expenditures.
? Gathers and validates information from systems and departments (i.e. branch sales tracking)
and reports results to the Marketing Manager or other stakeholders within the credit union.
? Establishes an ongoing methodology for monitoring the competition and reports the
information to the organizational stakeholders. Makes recommendations based on those
findings.
? Researches and recommends new products or services. Monitors and reports the penetration
of current products identifying trends and projections for future product penetration.
? Conducts self in a manner that demonstrates alignment with MSGCU Values (Trust,
Engagement, Excellence, Relationships, and Financial Strength), consistent engagement with
members and commitment to credit union initiatives, and assists colleagues in other
departments and branch offices as needed.
Essential Preparation and Training:
? Bachelor¡¯s degree in Business Administration, Marketing, or other related field or closely related
equivalent experience
? At least 5 years of experience in a Marketing Analyst role
?
?
Financial services experience preferred
Experience administering an MCIF and/or CRM preferred
Essential Skills and Abilities:
? Strong analytical skills. Demonstrated ability to draw conclusions and prepare
recommendations based on member and market data and research reports.
? Hands-on experience managing and preparing reports from MCIF or CRM systems.
? Strong written and verbal communications skills.
? Advanced Excel skills, proficiency with PowerPoint, Word and other Microsoft Office
applications.
? Ability to organize information in a useful and meaningful manner in order to inform effective
and efficient decision making
Click here to apply:
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- michigan schools government credit union
- michigan sba lenders macomb county
- directory or
- to future success macomb intermediate school district
- msgcu change of address form
- strength stability
- payroll options available to lsps employees as of
- macomb county students have a bright future
- christopher thomas construction llc v jsr funding llc
- thursday january 31 2019 macomb intermediate school
Related searches
- desert schools federal credit union near me
- desert schools federal credit union scotts
- desert schools federal credit union address
- desert schools federal credit union hours
- desert schools federal credit union sign in
- desert schools federal credit union az
- desert schools federal credit union locati
- desert schools federal credit union locations
- schools financial credit union online bank
- schools financial credit union online
- desert schools federal credit union credi
- desert schools federal credit union custo