Retail Advertising Rates

[Pages:4]Retail Advertising Rates

Open Rates

Special Classifications

Daily Papers

Sunday Eagle-Tribune

$43.65 PCI

The Eagle-Tribune

$41.25 PCI

Essex County Newspapers* The Salem News The Daily News of Newburyport

$49.95 PCI $40.95 PCI $23.95 PCI

Gloucester Daily Times

$21.95 PCI

*The Salem News, The Daily News of Newburyport and Gloucester Daily Times.

Weekly Papers

Andover Townsman Haverhill Gazette Carriage Towne News Derry News

$22.75 PCI $12.75 PCI $20.50 PCI $22.30 PCI

Color Rate

Black plus one color Black plus two colors Black plus three colors

Contract and combination discounts apply to color rate.

Retail Min.

15 15 15

Multiple-Day Combination

Ads 6 column inches or larger published in one daily or Sunday paper may run up to an additional six times in the same paper within the next six days with no copy changes at a 45% discount on open rate. Non-contract advertisers receive a 40% discount.

Market Power Plus Combinations

Discount on

open rate

Daily/Daily Combination

10% Two Weeklies

Daily plus one Weekly

15% Three Weeklies

Daily plus two Weekly Papers

20% Four Weeklies

Daily plus three Weekly Papers 25%

Daily plus four Weekly Papers 30%

Discount on open rate

15% 20% 25%

Discounts apply to weekly rate only when applicable. 6" minimum required for Daily/Daily or Daily/Weekly combinations. 3" minimum required for Weekly/Weekly combinations. Additional discounts available for repeat dates, zones or contract commitment.

Classified Min.

Quarter page Quarter page Quarter page

ET, SN, ECN

$360 $435 $535

GT,NT, Weeklies

$335 $410 $510

Sunday Eagle-Tribune The Eagle-Tribune Essex County Newspapers The Salem News The Daily News of Newburyport Gloucester Daily Times Andover Townsman The Haverhill Gazette Derry News

Front Page

$57.50 PCI $54.50 PCI

n/a $54.50 PCI $31.75 PCI $29.65 PCI $45.50 PCI $25.50 PCI $26.75 PCI

Premium Position Eagle-Tribune Zone Rate

Rates

Zone advertising available in Wednesday and Sunday editions $57.50 PCI only. Minimum 6 column inches.

$54.50 PCI Zone

Open Rate

$66.00 PCI Central

$26.65 PCI

$54.50 PCI North / East

$17.70 PCI

$31.75 PCI

$29.65 PCI Multiple-Day Zone Combinations

Zone/Zone. Ads published on one zone day may repeat on the $29.58 PCI next zone day at a 40% discount net from the applicable zone $16.60 PCI rate, but must appear in the same zone or zones with no copy

$26.75 PCI change.

Carriage Towne News

$33.75 PCI

$27.35 PCI

Sunday Comics

Published in Sunday Eagle-Tribune only. Spadea (two-page comic wrap), $4,644 and gatefold, $2,580 available.

All reservations and copy due Monday, five weeks prior to publication.

Zone/ROP. Ads published in one zone edition may run up to an additional six times within 6 days of zoned ad with no copy change in any daily edition full run at a 45% discount on open rate.

Non-contract advertisers receive a 40% discount.

Revenue Contracts

$5,000-$14,999 $15,000-$29,999 $30,000-$69,999 $70,000-$139,999 $140,000-$229,999 $230,000-$469,999 $470,000+

Discount on open rate

5% 10% 15% 20% 25% 30% 35%

All revenue invested in any products will count toward revenue contract fulfillment. One revenue contract will be valid for all products. Contract rates require signed contract, and payment must be made by the 25th of the month following service. Contract advertisers who do not comply with terms will be charged retroactively to rate actually earned.

Frequency Contracts

Daily/Weekly

Consecutive Weeks

Discount on open rate

6 weeks

5%

13 weeks

10%

26 weeks*

15%

39 weeks

20%

52 weeks

30%

Nonconsecutive Weeks

13 ads 26 ads 52 ads 78 ads

Discount on open rate

5% 10% 20% 25%

Frequency contracts are specific to individual papers. 2" minimum required with frequency contracts. Frequency rates require signed contract and payment by the 25th of the month following service. *Available every other week.

Call to speak to a sales rep today! 978-946-2000

Contract Rates

Open Rates

Classified Display Ad Rates

Daily Papers

The Eagle-Tribune, Sunday

$46.00 PCI

The Eagle-Tribune

$44.00 PCI

The Eagle-Tribune Recruitment (any day)*

$50.40 PCI

The Salem News The Salem News Recruitment*

$41.00 PCI $43.25 PCI

The Daily News of Newburyport

$25.00 PCI

The Daily News of Newburyport Recruitement*

$28.25 PCI

Gloucester Daily Times

$24.25 PCI

Gloucester Daily Times Recruitment*

$26.65 PCI

Essex County Newspapers Essex County Newspapers Recruitment*

$51.00 PCI $62.95 PCI

*Additional reach through ; $90.00 for 7 days, $150.00 for 30 days.

Weekly Papers

Andover Townsman Haverhill Gazette Derry News Carriage Towne News

$23.85 PCI $14.10 PCI $22.30 PCI $23.50 PCI

Legal Notices

Sunday Eagle-Tribune

$52.75 PCI

The Eagle-Tribune

$50.50 PCI

Essex County Newspapers

$99.60 PCI

The Salem News

$66.70 PCI

The Daily News of Newburyport $48.25 PCI

Gloucester Daily Times

$46.15 PCI

Andover Townsman The Haverhill Gazette Derry News Carriage Towne News

Multiple-Day Combination

Ads 4 column inches or larger published in one daily or Sunday may run up to six additional times within six days, with no copy changes, at a 45% discount from classified display open rates.

Non-contract advertisers receive a 40% discount.

Market Power Plus Combinations

Discount on

open rate

All Dailies Combination

25%

ET or ECN plus one Weekly

15%

ET or ECN plus two Weeklies

20%

ET or ECN plus three Weeklies 25%

ET or ECN plus four Weeklies

30%

All newspapers

35%

Two weeklies

15%

Three weeklies

20%

Four weeklies

25%

*Discounts apply to weekly rate only.

Additional discounts available for repeat dates or contract commitment. 4" minimum required for Daily/Daily or Daily/Weekly combinations. 3" minimum required for Weekly/Weekly combinations.

$25.25 PCI $22.00 PCI $11.15 PCI $24.90 PCI

Real Estate Marketplace

The North Shore's Real Estate Marketplace runs in Friday's Essex County Newspapers (The Salem News, The Daily News of Newburyport and Gloucester Daily Times).

Open rate is $54.00 PCI including color, with modular rates available upon request.

Special Classifications

Contract Rates

Revenue Contracts

$5,000-$14,999 $15,000-$29,999 $30,000-$69,999 $70,000-$139,999 $140,000-$229,999 $230,000-$469,999 $470,000+

Discount on open display rate

5% 10% 15% 20% 25% 30% 35%

All revenue invested in any products will count toward revenue contract fulfillment. One revenue contract will be valid for all products. Contract rates require signed contract, and payment must be made by the 25th of the month following service. Contract advertisers who do not comply with terms will be charged retroactively to rate actually earned.

Frequency Contracts

Daily/Weekly

Consecutive Weeks

6 weeks 13 weeks 26 weeks* 39 weeks 52 weeks

Discount on open display rate

5% 10% 15% 20% 30%

Nonconsecutive Weeks

13 ads

5%

26 ads

10%

52 ads

20%

78 ads

25%

Frequency contracts are specific to individual papers. 2" minimum required with frequency contracts. Frequency rates require signed contract and payment by the 25th of the month following service. *Available every other week.

100 Turnpike St. | North Andover, MA | 978-946-2000

Magazine Rates

Open Rates

Multi-Magazine Rates

2-Page Spread Outside Back Cover Inside Front Cover Inside Back Cover Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page "Business Spotlight"* Directory Ad (1 x 3")

*"Business Spotlight" is a 2-page spread

1x

$2,500.00 $2,100.00 $1,900.00 $1,900.00 $1,675.00 $1,250.00 $1,100.00

$750.00 $425.00 $1,500.00 $150.00

2x

$2,250.00 $1,890.00 $1,710.00 $1,710.00 $1,507.50 $1,125.00

$990.00 $675.00 $382.50 $1,500.00 $100.00

3x

$2,000.00 $1,680.00 $1,520.00 $1,520.00 $1,340.00 $1,000.00

$880.00 $600.00 $340.00 $1,500.00 $100.00

4x

$1,750.00 $1,470.00 $1,330.00 $1,330.00 $1,172.50

$875.00 $770.00 $525.00 $297.50 $1,500.00 $100.00

2-Page Spread Outside Back Cover Inside Front Cover Inside Back Cover Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page Directory Ad (1 x 3")

2 Mags

$4,000.00 $3,360.00 $3,040.00 $3,040.00 $2,680.00 $2,000.00 $1,760.00 $1,200.00

$680.00 $160.00

3 Mags

$5,250.00 $4,410.00 $3,990.00 $3,990.00 $3,517.50 $2,625.00 $2,310.00 $1,575.00

$892.50 $210.00

4-8 Mags

$6,000.00 $5,040.00 $4,560.00 $4,560.00 $4,020.00 $3,000.00 $2,640.00 $1,800.00 $1,020.00

$240.00

Add Additional Mags

+ $750.00 ea. + $630.00 ea. + $570.00 ea. + $570.00 ea. + $502.50 ea. + $375.00 ea. + $330.00 ea. + $225.00 ea. + $127.50 ea. + $30.00 ea.

To qualify for Multi-Magazine discounts all magazines must fall within the same time period. It must always be the next publication date. You may not skip issues and still qualify for multi-magazine discounts.

Ad Sizes

Trim Size 8.125"x10.875" 2-Page Spread (bleed) 16.75" x 11.375" Full Page (bleed) 8.625" x 11.375" Full Page (image area) 7.25" x 9.75" 2/3 Page (vert.) 4.75" x 9.75"

1/2 Page (horiz.) 7.25" x 4.75" 1/3 Page (vert.) 2.25"x 9.75" 1/3 Page (square) 4.75"x 4.75" 1/6 Page (vert.) 2.25"x4.75" 1/6 Page (horiz.) 4.75"x2.25"

1/3 Vertical 1/6 Vert. 1/6 Vert.

Full

2/3

Page

Page

Full PaFgulel Pbalegeedbleed

1/3 Square

1/2 Page Horizontal

1/6 Horiz. 1/6 Horiz.

Requirements

n High quality print PDF is the preferred format. n Finished ads must be supplied in CMYK, with all fonts

embedded at 300 dpi. n All digital files MUST be a minimum of 300 dpi. n Most website images are 72 dpi, a resolution which

is not suitable for print advertising. n All digital images will be accepted in .tif, .eps and .jpg

formats. n All vector images (Illustrator or Freehand) must be

saved as an .eps with all text converted to outline. n Word documents will not be accepted for final output. n Ads sent in camera ready are subject to final

approval by the Magazine publisher.

Call to speak to a sales rep today! 978.946.2000

Specs

Digital Ad Rates

Standard Positions

High Impact Positions (Sponsorship 100%)

Position

Size

Type

NOBMG Pricing

Medium Rectangle 300 x 250 px

standard or mobile /

ROS:

$12 CPM

animated or static

Leaderboard

728 x 90 px

standard site / static or animated

ROS:

$12 CPM

Film Strip

300 x 600 px

standard site btf2 / static or animated

ROS:

$12 CPM

Mobile Banner

320 x 50 px

mobile / static

ROS:

$12 CPM

Sections (including homepage only), geo-targeting, & day parting for any size = $15 CPM

Position

Sliding Billboard / Pencil

Floorboard

Wallpaper

(add on item to floorboard or billboard.)

Size

950 x 250px (bottom), 950 x 45px (top) 970 x 90px (open), 970 x 30px (closed)

Left/Right Rail = 310 x 1000px each

ET Pricing

$1,500/week $400/day

$1,500/week $400/day

$500/week $200/day

SN Pricing

$900/week $200/day

$900/week $200/day

$300/week $100/day

LMS

1000 x 600 px

$595/month $450/month

Daily Headline Email

300 x 250px, 728 x 90px

eBlast

$600/month $500/month

$400 each

$300 each

Definitions:

ROS: Run of Site

A

CPM: Cost per thousand impressions

Impression: The number of times an ad is displayed.

Notes:

C

Video Ads: video must be supplied as a mp4, will

play in a medium rectangle spot, audio off.

Medium rectangle: ad will appear in one of three

spots.

Mobile bannner: will appear in 1 of 2 spots.

Email: 728 x 90 only in a breaking news emails if

any are sent out.

Accepted File types:

Standard Positions: .jpg, .swf., .gif, tags High Impact: jpg., or .gif (only billboard/pencil and floorboard can be animated gif.)

GT Pricing

$500/week $200/day $500/week $200/day $250/week $100/day $450/month $400/month $300 each

B

NT Pricing

$400/week $200/day $400/week $200/day $250/week $100/day

$450/month

$400/month

$300 each

Weeklies Pricing

$100/week $100/week $100/week $299/month

-

D

A: Wallpaper

D: Medium Rectangle

B: Billboard/Pencil

E: Floorboard

E

A

C: Leaderboard

F: Mobile Banner

100 Turnpike St. | North Andover, MA | 978-946-2000

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download