My Dirty Little Bitcoin Secrets
My Dirty Little Bitcoin Secrets
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My Dirty Little Bitcoin Secrets
Contents
Introduction ................................................................................................................................................ 15 I'd like to congratulate you for taking the first step towards creating your next successful Bitcoin . 15
What You Can Expect From This Book? ...................................................................................................... 18 Part 1: The Bitcoin Ecosystem................................................................................................................. 18 Part 2: Creating your Bitcoin business .................................................................................................... 18 Part 3: Marketing your Bitcoin business like a pro ................................................................................. 18 Glossary................................................................................................................................................... 19
3 Final Thoughts Before We Get Started .................................................................................................... 20 The Bitcoin Ecosystem ................................................................................................................................ 22 A Land of Endless Opportunities................................................................................................................. 22 Chapter 1: Can Someone, Once and for All Explain to me What Bitcoin is?! ............................................. 23 Chapter 2: Business Opportunities Hidden Inside the Bitcoin Landscape.................................................. 29 Chapter 2.1: Using the Bitcoin protocol to disrupt industries worldwide. ................................................. 32
Email.................................................................................................................................................... 32 Video ................................................................................................................................................... 33 Crowdfunding...................................................................................................................................... 33 Payouts................................................................................................................................................ 33 Remittances ........................................................................................................................................ 33 Ecommerce ......................................................................................................................................... 33 Identity ................................................................................................................................................ 34 Attribution........................................................................................................................................... 34 Voting .................................................................................................................................................. 34 What business opportunities lie within the Bitcoin 1.0 industry?.......................................................... 35 Chapter 2.2: Bitcoin B2C market opportunities.......................................................................................... 36 Bitcoin Exchanges ................................................................................................................................... 36 Bitcoin Wallets ........................................................................................................................................ 37 Bitcoin Mining Companies ...................................................................................................................... 38 Mining Bitcoins for a profit ................................................................................................................. 38
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My Dirty Little Bitcoin Secrets
Creating and selling mining rigs .......................................................................................................... 38 Cloud mining companies..................................................................................................................... 38 Bitcoin CFD trading ................................................................................................................................. 39 Bitcoin Gambling Sites ............................................................................................................................ 40 Bitcoin Faucets ........................................................................................................................................ 40 Bitcoin Information Sites ........................................................................................................................ 41 Bitcoin Information Products.................................................................................................................. 42 Physical Bitcoin products ........................................................................................................................ 42 Create your own currency - Altcoins ...................................................................................................... 42 Chapter 2.3: Bitcoin B2B Market Opportunities ......................................................................................... 44 Bitcoin Infrastructure Services................................................................................................................ 44 Bitcoin Add-Ons For Websites ................................................................................................................ 44 Bitcoin Affiliate Programs ....................................................................................................................... 45 Chapter 2.4: Coming up with different ideas for a Bitcoin business .......................................................... 46 Tool #1 - Brainstorm with friends ........................................................................................................... 46 Tool #2 - Use Google's Keyword Planner to see what people are already searching for ....................... 46 Tool #3 - Search around forums.............................................................................................................. 49 Tool #4 - Use Google's autocomplete feature ........................................................................................ 49 Tool #5 - User UberSuggest to get even more autocomplete ideas! ..................................................... 49 Tool #6 - Look around marketplaces ...................................................................................................... 49 Tool #7 - Find out what already works ................................................................................................... 50 Chapter 2.5: Creating a SWOT analysis for your Bitcoin Business Idea ...................................................... 51 Strengths ............................................................................................................................................. 51 Weaknesses ........................................................................................................................................ 51 Opportunities ...................................................................................................................................... 52 Threats ................................................................................................................................................ 52 SWOT Analysis Demonstrated On My Dirty Little Bitcoin Secrets Project ............................................. 52 Strengths ............................................................................................................................................. 52 Weaknesses ........................................................................................................................................ 53 Opportunities ...................................................................................................................................... 53 Threats ................................................................................................................................................ 53 Chapter 2.6: The Beigel analysis (for lack of a better name...) .................................................................. 54 Need.................................................................................................................................................... 54
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My Dirty Little Bitcoin Secrets
Viability ............................................................................................................................................... 54 Competition ........................................................................................................................................ 54 Profitability.......................................................................................................................................... 54 Chapter 2 Homework - Start Brainstorming your New Bitcoin Business.................................................... 56 Chapter 3: (Bitcoin) Affiliate Marketing - My Dirty Little Secret................................................................ 58 Chapter 3.1: How Affiliate Programs Actually Work................................................................................... 59 The merchant ...................................................................................................................................... 59 The affiliate ......................................................................................................................................... 59 The network ........................................................................................................................................ 59 Your job as an affiliate, if you choose to accept it... ............................................................................... 60 Chapter 3.2: The Miracle of Online Tracking through Cookies ................................................................... 61 Chapter 3.3: Bitcoin Affiliate Programs and How to Find Them................................................................. 64 Bitcoin exchanges affiliate programs...................................................................................................... 64 Coinbase.............................................................................................................................................. 64 Coinmama ........................................................................................................................................... 65 CoinMX................................................................................................................................................ 65 iGot...................................................................................................................................................... 65 Local Bitcoins....................................................................................................................................... 65 Virwox ................................................................................................................................................. 65 Bitcoin trading services affiliate programs ............................................................................................. 65 AvaTrade ............................................................................................................................................. 65 eToro ................................................................................................................................................... 66 Markets ............................................................................................................................................... 66 Plus500................................................................................................................................................ 66 Bitcoin wallets affiliate programs ........................................................................................................... 66 Ledger ................................................................................................................................................. 66 TREZOR................................................................................................................................................ 66 Bitcoin mining affiliate programs............................................................................................................ 67 Cex.io................................................................................................................................................... 67 Additional Bitcoin affiliate programs ...................................................................................................... 67 Lynda ................................................................................................................................................... 67 Udemy ................................................................................................................................................. 67
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My Dirty Little Bitcoin Secrets
Amazon associates .............................................................................................................................. 67 Chapter 3.4: What to Check When Applying For an Affiliate Program....................................................... 68
Is the product any good? ........................................................................................................................ 68 What are the payment terms of this specific program?......................................................................... 69 What is the cookie length? ..................................................................................................................... 69 Are there any restriction on the way you can promote the product? ................................................... 70 Is the company Affiliate oriented?.......................................................................................................... 70 Is this product already being promoted online?..................................................................................... 71 Chapter 3.5: Rules For Affiliate Marketing You Should Live By .................................................................. 76 Adwords search network campaign: ...................................................................................................... 77 Rule #1 ? Test each affiliate program before investing efforts in promoting it. .................................... 79 Rule #2 ? Never rely too heavily on one vendor .................................................................................... 79 Rule #3 ? Never rely too heavily on one product ................................................................................... 79 Rule #4 ? Build a good relationship with your affiliate manager ........................................................... 80 Rule #5 ? Always use several traffic sources .......................................................................................... 80 Chapter 3 Homework - Get Started with Your First Bitcoin Affiliate Program ........................................... 81 Creating Your Bitcoin Business ................................................................................................................... 83 From Idea to Reality.................................................................................................................................... 83 Chapter 4.0: Lean Methodology - The Blueprint for Maximum Success in Minimal Time ......................... 84
Create an MVP .................................................................................................................................... 84 Test as soon as possible ...................................................................................................................... 84 Track everything.................................................................................................................................. 85 Learn from your mistakes ................................................................................................................... 85 Build - measure - learn ........................................................................................................................ 86 Chapter 5.0: Assumption #1 - The Problem................................................................................................ 87 Why do you think people need this product? ........................................................................................ 88 Assumption validation tool #1 - Google Keyword Planner tool.............................................................. 89 Assumption validation tool #2 - Google autocomplete .......................................................................... 90 Assumption validation tool #3 - Checking for competition .................................................................... 91 Assumption validation tool #4 - Checking forums (Reddit, FB, Google+)............................................... 92 Assumption validation tool #5 - Check marketplaces............................................................................. 92 Chapter 5.1: Assumption #2 - The Solution + Goal ..................................................................................... 94 Why did I choose 2% as my goal? ........................................................................................................... 94
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