Tween Box - Carnegie Mellon School of Design
Tween Box
Mackenzie Dunn & Robyn Lambert
Birchbox is an online monthly subscription service that sends its subscribers a box of four to five selected samples of makeup, or other beauty related products.
American families assume personal care products are regulated and the chemicals are tested, but they are not.
Only 200 out of 80,000 chemicals have been tested by the FDA.
Some of these chemicals have been found to cause cancer and reproductive health problems.
Future Signals
You already sell cosmetics that are organic, clean and free of harsh chemicals, what are you using that for?
Chemicals will be regulated eliminating harsh chemicals that countries outside of the USA have already eliminated.
Diagram of Doom Slide
Regular Exercise
Clean Eating
Clean Living
Healthy Products Clean Cosmetics Clean Decor
Customers will be moving to clean living, why not do it now? Birchbox needs to expand products and customer base.
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