Survey Design Rubric - University of Kentucky



Survey Rubric

Directions: Using your pre-approved topic, you are to construct a survey. The survey will be assessed using the rubric below. Please submit your survey in the form it will be implemented (i.e., pencil-and-paper, web-based, etc.). See me with questions; good luck!

Cover Letter Present or Introductory Email – 3 pts Present or Not

| |Rating | |

|Category | |Score |

| |4 |3 |2 |1 | |

|Purpose |Purpose is stated |Purpose is stated |Purpose is stated |Purpose is not stated. | |

| |clearly. |somewhat clearly. |vaguely. | | |

|Clarity of questions |Questions are crystal |Questions are very |Questions are somewhat|Questions are confusing | |

| |clear and a person |clear and a person |clear and a person |and ambiguous. | |

| |would not have to ask |might have to ask for |would have to ask for | | |

| |for clarification. |clarification. |clarification. | | |

|Choice of responses |Every person would be |Most people would be |Few people would be |No one would be able to | |

| |able to choose from |able to choose from |able to choose from |choose from the | |

| |the responses. |the responses. |the responses. |responses. | |

|Layout |The selection of |The selection of |The selection of |The selection of | |

| |graphics, line styles,|graphics, line styles |graphics, line styles |graphics, line styles | |

| |and arrangement |and arrangement |and arrangement |and arrangement options | |

| |options enhances the |options mostly |options sometimes |do not enhance the | |

| |layout and meaning of |enhances the layout of|enhances the layout of|layout of the survey. | |

| |the survey. |the survey. |the survey. | | |

|Content |All essential |Most of the essential |Some of the essential |One or fewer essential | |

| |questions are properly|questions are properly|questions are properly|questions are addressed.| |

| |addressed. |addressed. |addressed. | | |

|Spelling/ Grammar |All words are spelled |Most words are spelled|Most words are spelled|Numerous spelling | |

| |correctly.  Grammar, |correctly.  Grammar, |correctly.  Grammar, |errors. Grammar, | |

| |punctuation, spacing |punctuation, spacing |punctuation, spacing |punctuation, spacing and| |

| |and word usage are |and word usage are |and word usage have |word usage have a number| |

| |appropriate. |mostly appropriate. |some errors. |of errors. | |

|Utility |Easy to use and |Easy to follow. |Choppy, but gets the |Difficult to follow and | |

| |pleasant to look at. | |job done. |is jumbled. | |

|Total Score | |

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