Managerial Economics and Strategy - Pearson

Managerial Economics and Strategy

THIRD EDITION

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Managerial Economics and Strategy

THIRD EDITION

Jeffrey M. Perloff

University of California, Berkeley

James A. Brander

Sauder School of Business, University of British Columbia

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FOR JACKIE, LISA, BARBARA, AND CATHY

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Cataloging-in-Publication Data is available on file at the Library of Congress

119

ISBN 10: 0-13-518378-2 ISBN 13: 978-0-13-518378-6

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Brief Contents

Preface

xiii

Chapter 1 Introduction

1

Chapter 2 Supply and Demand

9

Chapter 3 Empirical Methods for Demand Analysis

44

Chapter 4 Consumer Choice

87

Chapter 5 Production

124

Chapter 6 Costs

153

Chapter 7 Firm Organization and Market Structure

191

Chapter 8 Competitive Firms and Markets

225

Chapter 9 Monopoly

266

Chapter 10 Pricing with Market Power

307

Chapter 11 Oligopoly and Monopolistic Competition

350

Chapter 12 Game Theory and Business Strategy

385

Chapter 13 Strategies Over Time

424

Chapter 14 Decision Making Under Uncertainty

462

Chapter 15 Asymmetric Information

500

Chapter 16 Government and Business

536

Chapter 17 Global Business

579

Answers to Selected Questions

E-1

Definitions

E-14

References

E-19

Sources for Managerial Problems, Mini-Cases, and Managerial Implications E-27

Index

E-38

Credits

E-74

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