CPC SWOT Analysis



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strengths

weaknesses

opportunities

threats

1 criteria examples

2

Market developments?

Competitors' vulnerabilities?

Industry or lifestyle trends?

Technology development and innovation?

Global influences?

New markets, vertical, horizontal?

Niche target markets?

Geographical, export, import?

New USP's?

Tactics: eg, surprise, major contracts?

Business and product development?

Information and research?

Partnerships, agencies, distribution?

Volumes, production, economies?

Seasonal, weather, fashion influences?

3 criteria examples

4

Disadvantages of proposition?

Gaps in capabilities?

Lack of competitive strength?

Reputation, presence and reach?

Financials?

Own known vulnerabilities?

Timescales, deadlines and pressures?

Cash flow, start-up cash-drain?

Continuity, supply chain robustness?

Effects on core activities, distraction?

Reliability of data, plan predictability?

Morale, commitment, leadership?

Accreditations, etc?

Processes and systems, etc?

Management cover, succession?

5 criteria examples

6

Political effects?

Legislative effects?

Environmental effects?

IT developments?

Competitor intentions - various?

Market demand?

New technologies, services, ideas?

Vital contracts and partners?

Sustaining internal capabilities?

Obstacles faced?

Insurmountable weaknesses?

Loss of key staff?

Sustainable financial backing?

Economy - home, abroad?

Seasonality, weather effects?

criteria examples

Advantages of proposition?

Capabilities?

Competitive advantages?

USP's (unique selling points)?

Resources, Assets, People?

Experience, knowledge, data?

Financial reserves, likely returns?

Marketing - reach, distribution, awareness?

Innovative aspects?

Location and geographical?

Price, value, quality?

Accreditations, qualifications, certifications?

Processes, systems, IT, communications?

Cultural, attitudinal, behavioural?

Management cover, succession?

Philosophy and values?

SWOT Analysis for Coastal Plywood Company

• Ability to change and adapt quickly

• Prepared leadership - all the way to the top

• Good qualified staff

• Location - only plywood mill in FL (cheaper shipping)

• Industry experience and diversification of management team

• Teamwork - ability to help each other in other departments; openness and honesty

• Passion - everyone wants to do better

• Dedication and commitment

• Backing - if you have a need and justification, you will be backed up

• Confidence by owners in the facility; willingness to make investments

• Doing well at maintaining cost structure

• Streamlined reporting

• Decision making - people stand behind it

• Strongest teams in sales and procurement in industry

• Strong work ethic of hourly employees

• Ownership - people take a vested interest in what they do

• Technology is cutting edge

• Truck availability

• Could be stronger in technical level of workforce (electrical, electronics)

• Technology itself could use improvement (inc. training)

• Lack of training for people capable of moving to next level and in general

• Need to identify people with potential to move to next level (limited SOPs and systems)

• Limited labor pool in mechanical and electrical

• System processes are not being implemented or followed properly (in various areas)

• Limited SOPs - need to audit to ensure that SOPs are being implemented (need follow up...reactive vs. proactive)

• Limited amount of bilingual managers (40% of workforce is Hispanic and none are in management)

• Translators - when you need them for what conversation; ensuring accuracy in tone and content

• Ability of supervisors to hold people accountable (need documentation) and have clear expectations for everyone

• Need clearly defined responsibilities

• Clear communication all the way to the floor

• Taking advantage of log costs and realization

• Obtaining additional big box business (up to 50%)

• Managing relationships with big box business

• Looking at new products & processes (laminate, etc.)

• Looking at proven outside technologies

• Management progression and development (recruiting, succession planning)

• Capitalizing on partnership with Chapman, AL (transferring product, looking at sales, management)

• As U.S. dollar weakens, exporting more internationally

• Geographically - capitalize on SE weather events

• Exploring partnerships with places we buy veneer from (putting our label on the product)

• Looking at stickers to put on our wood

• Looking at making furniture frame stock (ply frame) and hardwoods, as well as DuraTemp, kiln dried, FRT

• Looking at grid pattern

• Explore relationships with larger trucking firms, investigate backhauls to decrease trucking costs

• CSA (Commercial Safety Act)

• Boiler MACT (regulatory issues)

• Administration

• Increased fuel and energy costs

• Could be a casualty to the weather in the SE

• Log supply

• Economy

• Idle plywood capacity

• South American plywood coming back online

• Global imports

• German sawmill in Suwannee County

• Aging workforce

• 2 mills (Martco and Boise) increasing production

• Lack of industry in this area; losing suppliers

• Raw material costs including shortage of resin

• Seasonal trucking being hired away at higher pay

• Lack of housing starts

• Loss of big box business

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