2009 Strategy Map - Ohio Energy Project
Ohio Energy Project
Strategic Plan & Report Update
2016
Contents
Thesis and Rationale 4
Strategy Map 6
Ohio Energy Project’s Vision, Mission and Values 7
Vision – 7
Mission – 7
Values – 7
Sustainability Objectives 8
S1: Continue Current Funding Sources 8
S2: Attract More Partners 8
S3: Initiate OEP Board Development Program 8
S4: Develop Solid Financial Governance 8
S5: Create Internal Talent Management Program 8
S6: Create Marketing and Branding Plan 9
Excellence Objectives 10
E1: Provide Materials and Curriculum (addressing Ohio’s Learning Standards) for Professional Development for Educators 10
E2: Deliver Student Programs 10
E3: Develop Student Leadership Teams 10
E4: Create New Innovative and Interactive Lessons 10
E5: Expand Programs Throughout Ohio 10
E6: Develop New Evaluation Tool and Reporting System 11
Appendix A – 2016 SWOT Analysis 12
Appendix B – Definitions 13
Appendix C – Objective Team Summary Worksheet 13
Appendix D – 2011 Planning Notes Error! Bookmark not defined.
Thesis and Rationale
This report outlines the Ohio Energy Project’s (OEP) strategic plan and focuses on strategies for 2016 and beyond. (This is an updated document derived from original strategic plan drafted in 2011.) The report is divided into the following sections:
• Executive Summary
• Mission, Vision and Values
• Strategy Map
• Sustainability Objectives w/Action Steps
• Excellence Objectives w/ Action Steps
• Notes (Appendix A)
• Definitions (Appendix B)
• Objective Team Summary Worksheet (Appendix C)
• SWOT Analysis (Appendix D)
The strategy team met several times during November and December 2015 to discuss updated strategies and objectives to achieve the organizational goals at OEP. The process followed the protocols laid out in 2011 for strategic planning.
The original process included pre-meetings with internal personnel to help define the course prior to setting strategy. New Vision, Mission and Value statements were created to drive the entire process along with OEP definitions of commonly used industry terms. The result is the basis of this report and the associated project plan. Executive Summary
The OEP strategy map outlines the company’s goals and objective for 2011 (updated for 2016) and beyond. The process starts with the organization’s Vision, Mission and Values which serve as boundaries for the goals and objectives. The map is laid out to represent two major goals of Sustainability and Excellence, under each are several objectives needed to meet these goals.
The following represents an outline of the strategy planning process.
1. Develop Vision, Mission and Values Statements (VMV) to drive the strategic process. If a goal, objective or action step does not align with the organization’s VMV, it should be reworked until it does, put on hold or discarded.
2. Create overriding organizational goals. These should be very broad and limited to two or three. For this plan, the goals of “Sustainability” and “Excellence” were chosen. All objectives fall under one or the other.
3. Develop separate objectives to reach each goal. Each objective will contain “Action Steps” or tactical measures to complete the objective. For this plan there are seven “Sustainability” objectives and eight “Excellence” objectives displayed in the Strategy Map below. Each objective has one or more action steps.
4. Prioritize the objectives based on a “SUG” exercise. The team is asked to rate each objective separately on the importance of:
a. How “Serious” the objective is
b. How “Urgent” the objective is
c. Whether or not the objective is “Growing”
The scores are then averaged and prioritized into a project plan
5. A review of all planning notes and SWOT Analyses are compared to the listed objectives to ensure all issues and opportunities are well represented in the strategic plan. As a general rule, the strategic plan should be reviewed quarterly to measure progress and determine if any edits, additions or deletions should be made to the plan. Also, a full SWOT analysis should be completed prior to revising the plan for the following fiscal year.
6. A project plan is created listing each objective and action step in order of importance. Each objective is assigned a team leader and a Gantt chart is provided for a visual timeline reference. This project plan is created in MS Excel format and contained within a separate file.
Additional Items Contained in the Report
The report also contains notes from the strategic workshops, organizational definitions and a detailed worksheet application for each action step.
Appendix A – SWOT Analysis
Updated in Nov/Dec of 2015. Then, the strategy team met to discuss the organization’s strengths, weaknesses, opportunities and threats for the coming year(s). Outlined in the analysis are the results of the findings; these were then used to help drive the strategic planning process.
Appendix B – Definitions
The organizational definitions were taken directly from the unedited notes and represent terms, words or phrases commonly used within the organization and/or the energy industry.
Appendix C – Objectives Team Summary Worksheet
A document has been created to aid the individual objectives teams in defining the specific action steps they will execute to meet the given objectives. The document is a form field table which will serve as a guide for entering data. These forms can be used by the strategy team in a uniform format to easily compare and review each objective and its related action steps.
Strategy Map
The “Map” is a graphical representation of the strategy process. Beginning at the top vision, mission, and values are the overriding principals that guide the strategic process. On either side are the two driving organization goals (Sustainability and Excellence). Each arm attached to the corporate goals represents an objective needed to meet these goals.
[pic]
Ohio Energy Project’s Vision, Mission and Values
Vision –
“We will be the premier energy education resource for students and educators”
Mission –
“We facilitate students’ and teachers’ understanding of the science of energy and its efficient use; in order to empower the next generation of energy consumers”
Values –
• We are Innovative - Creating and delivering innovative, hands-on, materials and resources
• We are Engaging - Making energy concepts interactive, understandable and fun!
• We are a Resource - Leading as THE energy education resource for Ohio’s students and educators.
• We are part of the Community - Fostering and maintaining a strong community among/between educators, staff and partners
• We stand for Value - Continuing to strive to bring the greatest value to our business partners.
• We are Trainers - Teaching energy programs
• We Empower – Empowering students to be leaders/change agents in their homes, schools, and communities.
Sustainability Objectives
S1: Continue Current Funding Sources
S1/AS1: Maintain relationships with current partners through regular, scheduled communications
S1/AS2: Actively comply and report with funding partners’ requirements
S1/AS3: Create schedules to meet with all partners face to face with more attention placed outside the “Big Four”
S1/AS4: Invite partners to OEP events (networking)
S2: Attract More Partners
S2/AS1: Identify potential partners
S2/AS2: Attend meetings and conferences to meet potential partners
S2/AS3: Schedule one-on-one meetings with potential partners
S2/AS4: Focus communications with potential partners on core products & balance with OEP relevance
S2/AS5: Identify and recruit teachers to participate in OEP activities
S3: Initiate OEP Board Development Program
S3/AS1: Identify and catalog skill sets needed for OEP Board Members
S3/AS2: Select OEP Board Members based on skill sets and industry connections
S3/AS3: Create new OEP Board Member “onboarding” process
S3/AS4: Create and document “Code of Conduct”
S3/AS5: Create OEP Board evaluation process
S3/AS6: Review OEP by-laws and consider amending them such that all Board Members may vote, not solely Trustees.
S3/AS7: Improve racial, ethnic and gender diversity of the Board.
S4: Develop Solid Financial Governance
S4/AS1: Create financial model including projections
S4/AS2: Establish and document fiscal policy
S4/AS3: Gain OANO accreditation
S4/AS4: Develop financial reporting process
S5: Create Internal Talent Management Program
S5/AS1: Identify knowledge gaps
S5/AS2: Define roles and responsibilities
S5/AS3: Create organizational chart
S5/AS4: Create job descriptions
S5/AS5: Develop succession plan
S5/AS6: Create plans for staff development
S5/AS7: Perform job market analysis (internal & external, include wages and benefits)
S6: Create Marketing and Branding Plan
S6/AS1: Identify OEP language described in the branding document **(Complete 6/2016)
S6/AS2: Identify and standardize all OEP marketing communications (Elevator Story)
S6/AS3: Identify and standardize all OEP brand standards (Complete 6/2016)
S6/AS4: Revamp marketing communications and brand
S6/AS5: Develop promotion calendar (annual)
S6/AS6: Develop new Website (programs standards search engine, SEO, SEM, SMM)
S6/AS7: Investigate and choose email/text platform, must include event planning (Exact Target, Constant Contact, etc.)
S6/AS8: Investigate awards and certifications that OEP is eligible for
S6/AS9: Develop competitive intelligence matrix
S6/AS10: Investigate copyright and service marking of our original materials and how to register them.
** strickthrough - goal is completed
Excellence Objectives
E1: Provide Materials and Curriculum (addressing Ohio’s Learning Standards) for Professional Development for Educators
E1/AS1: Identify and define specific professional development opportunities
E1/AS2: Coordinate and promote professional development opportunities to educators
E1/AS3: Prepare and deliver program(s)
E1/AS4: Perform follow-up and evaluations
E1/AS5: Research and understand all current State of Ohio program standards
E1/AS7: Align all programs to standards
E1/AS8: Post standards to OEP Website
E1/AS9: Attend relevant Ohio Department of Education meetings
E1/AS10: Create plan for OEP involvement in setting future State of Ohio DOE standards
E2: Deliver Student Programs
E2/AS1: Determine programs to be delivered including dates and locations
E2/AS2: Promote programs
E2/AS3: Develop program logistics
E2/AS4: Perform follow-up and evaluations
E2/AS5: Provide follow up with funding partners to share success stories and testimonials
E3: Develop Student Leadership Teams
E3/AS1: Identify and recruit high school leadership team members
E3/AS2: Define and develop program logistics
E3/AS3: Coordinate leadership opportunities
E3/AS4: Perform follow-up and evaluations
E3/AS5: Collect name and email from student leaders for future use
E4: Create New Innovative and Interactive Lessons
E4/AS1: Adapt lessons and/or create lessons to educate on current energy topics
E4/AS2: Collaborate with educators
E4/AS3: Develop lesson plans and materials (consider career development)
E4/AS4: Perform beta-testing and revise if necessary
E4/AS5: Laminate!
E4/AS6: Incorporate new technologies
• Communications
• Collaboration
• Unifying teaching tools
• Microsoft 365
E5: Expand Programs Throughout Ohio
E5/AS1: Identify district gaps for funding partners within Ohio and for areas without funding (Duke, First Energy)
E5/AS2: Identify and network with funding partners
E5/AS3: Target for urban and rural increased participation
• Work with funding partners to provide equity in dealing with these populations
o Support returning data – needs further explanation
E6: Develop New Evaluation Tool and Reporting System
E6/AS1: Identify and meet with consultants* (*same meeting as E5/AS1)
E6/AS2: Evaluate current tool and recommend improvements
E6/AS1: Identify and meet with consultants* (*same meeting as E4/AS1)
E6/AS2: Evaluate the current reporting system and recommend improvements
E6/AS3: Include in Annual Report
Appendix A – 2016 SWOT Analysis
SWOT ANALYSIS
S - STRENGTHS
Fun, creative, relationships, available, financially stable, deliver quality programming, staff – astute, passion, cash flow, predictable, hospitable, innovative, high quality, teacher friendly – ready to use curriculum, knowledgeable, support, celebrate teachers, integrity, unbiased content, empowering student/leadership skills, communication educators, flexibility, STEM emphasis, excellent financial tracking, good branding
W - WEAKNESSES
Limited full time staff, over dependence on one source of funding, questionable dollars, limited unrestricted funding, plate is too full and many wearing too many hats, transitions within the organization, undefined responsibilities/needs of OEP Staff, not utilizing technology to the fullest, meeting the existing district programming with existing staff, don’t have time to be innovative and creative, challenge getting funders for northeastern/southwestern Ohio, marketing – grass roots current, need more staff development opportunities, missing opportunities to development innovated exploration stations , relationship with NEED, funders understanding of teaching standards & goals are not aligned
O - OPPORTUNITIES
Make available to every school in the state an energy efficiency program, take high schools to a new level, economic development, future EPA grant, be creative with new ways to bring programming to districts, develop Board Policies, social networking, additional Professional Developments, recruiting new teachers, Expansion of current programs, Energy is EVERYWHERE, STEM development, careers in new standards, grade-level programs, collaboration with other organizations, alumni events/communications – long term impact
T - THREATS
Economic climate, lack of marketing, school restrictions, government policy changes/transitions, present State Administration, present staff retiring at same time, funders reactions to new regulations, effects of energy costs, lack of funding (schools and OEP), OEP succession plans, content standards, discussion of climate change, politics & ties to environmental impact
Appendix B – Definitions
Programs – it is a focus or identified curriculum delivered to educators and students
(face-to-face interactions w/ teachers/students or both)
Innovative – cutting edge
Unbiased – objective
Support – available, best attempt to meet most requests, “the bucks” or sponsors
Noun – w/ dollars/funding * VERB – we support our teachers - ONLY USE AS VERB!
Empowers – give a tool/information to make a change
Sustainable – Similar word – VIABLE; ability to remain or to continue; means different in the community
Current – cutting edge, up-to-date
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