Punjab Tourism for Economic Growth

Punjab Tourism for Economic Growth

Final Report

Consortium for Development Policy Research

ABSTRACT

This report documents the technical support provided by the Design Team, deployed by CDPR, and covers the recommendations for institutional and regulatory reforms as well as a proposed private sector participation framework for tourism sector in Punjab, in the context of religious tourism, to stimulate investment and economic growth.

Pakistan: Cultural and Heritage Tourism Project

---------------------- (Back of the title page) ---------------------This page is intentionally left blank.

2

Consortium for Development Policy Research

Pakistan: Cultural and Heritage Tourism Project

TABLE OF CONTENTS

LIST OF ACRONYMS & ABBREVIATIONS

56

LIST OF FIGURES

78

LIST OF TABLES

89

LIST OF BOXES

910

ACKNOWLEDGMENTS

1011

EXECUTIVE SUMMARY

1112

1 BACKGROUND AND CONTEXT

1.1 INTRODUCTION 1.2 PAKISTAN'S TOURISM SECTOR 1.3 TRAVEL AND TOURISM COMPETITIVENESS 1.4 ECONOMIC POTENTIAL OF TOURISM SECTOR 1.4.1 INTERNATIONAL TOURISM 1.4.2 DOMESTIC TOURISM 1.5 ECONOMIC POTENTIAL HERITAGE / RELIGIOUS TOURISM 1.5.1 SIKH TOURISM - A CASE STUDY 1.5.2 BUDDHIST TOURISM - A CASE STUDY 1.6 DEVELOPING TOURISM - KEY ISSUES & CHALLENGES 1.6.1 CHALLENGES FACED BY TOURISM SECTOR IN PUNJAB 1.6.2 CHALLENGES SPECIFIC TO HERITAGE TOURISM

1819

1819 1819 2324 2526 2526 2627 2728 2930 3536 3738 3738 3940

2 EXISTING INSTITUTIONAL ARRANGEMENTS & REGULATORY FRAMEWORK FOR TOURISM SECTOR

2.1 CURRENT INSTITUTIONAL ARRANGEMENTS 2.1.1 YOUTH AFFAIRS, SPORTS, ARCHAEOLOGY AND TOURISM DEPARTMENT (YASA&T) 2.1.2 TOURISM DEVELOPMENT CORPORATION OF PUNJAB (TDCP) 2.1.3 EVACUEE TRUST PROPERTY BOARD (ETPB) 2.1.4 PAKISTAN SIKH GURDWARA PRABANDHAK COMMITTEE (PSGPC) 2.1.5 AUQAF DEPARTMENT 2.1.6 WALLED CITY LAHORE AUTHORITY 2.1.7 ENVIRONMENT PROTECTION AGENCY (EPA) 2.1.8 LAHORE DEVELOPMENT AUTHORITY 2.1.9 INSTITUTE OF TOURISM AND HOTEL MANAGEMENT (ITHM) 2.2 NEED FOR INSTITUTIONAL REFORMS 2.3 CURRENT REGULATORY FRAMEWORK 2.3.1 CONSTITUTIONAL MANDATE AND LEGISLATIVE SPACE 2.3.2 CURRENT LAWS IN PLACE

4344

4344 4445 4647 4748 4950 5051 5152 5253 5253 5354 5455 5455 5455 5556

3 POLICY FRAMEWORK FOR TOURISM DEVELOPMENT

3.1 TOURISM IN THE CONTEXT OF THE PUNJAB GROWTH STRATEGY 3.2 PRINCIPLES OF POLICY FOR TOURISM SECTOR IN PUNJAB

5859

5859 6061

Consortium for Development Policy Research

3

Pakistan: Cultural and Heritage Tourism Project

4 PRIVATE SETCOR AND OTHER STAKEHOLDERS' PERSPECTIVE

6364

5 GLOBAL INSIGHTS

6869

6 PROPOSED INSTITUTIONAL & REGULATORY REFORMS

7778

6.1 KEY PRINCIPLES FOR INSTITUTIONAL REFORMS

7778

6.2 PROPOSED INSTITUTIONAL STRUCTURE

7879

6.2.1 FEDERAL-PROVINCIAL COORDINATION AND ALIGNMENT

7879

6.2.2 STRENGTHENED PUBLIC SECTOR CAPACITY FOR TOURISM SECTOR MANAGEMENT

7980

6.2.3 SPECIALIZED INSTITUTIONAL CAPACITY FOR MANAGING HERITAGE SITES

8283

6.2.4 INSTITUTIONAL CAPACITY TO IMPLEMENT RELIGIOUS, CULTURAL & HERITAGE TOURISM PROJECT8586

6.2.5 PROMOTING PRIVATE SECTOR-LED GROWTH

8687

6.2.6 STRENGTHENING PRIVATE SECTOR CAPACITY

8889

6.3 PROPOSED LEGAL & REGULATORY REFORMS

9192

6.3.1 LEGAL FRAMEWORK TO SUPPORT INSTITUTIONAL REFORMS

9293

6.3.2 EASING THE PAKISTAN-INDIA VISA REGIME

9394

7 PRIVATE SECTOR PARTICIPATION FRAMEWORK FOR TOURISM SECTOR

9495

7.1 CONSTRAINTS TO PRIVATE INVESTMENTS 7.2 COMPONENT I - PROPOSED PRIVATE SECTOR PARTICIPATION FRAMEWORK FOR TOURISM 7.2.1 NEED FOR A TOURISM PPP FRAMEWORK 7.2.2 THE PROPOSED PPP FRAMEWORK 7.2.3 PROPOSED INSTITUTIONAL FRAMEWORK FOR TOURISM PPPS 7.2.4 PROPOSED TOURISM INFRASTRUCTURE FUND 7.3 COMPONENT II - INVESTMENT POLICY FOR TOURISM INVESTMENTS 7.3.1 USE OF PUBLIC ASSETS AND LAND 7.3.2 APPROVAL FOR ALL PERMITS / DEVELOPMENT PLANS 7.3.3 ONE-WINDOW FACILITATION 7.3.4 FINANCIAL ARRANGEMENTS 7.3.5 TAX POLICY PREDICTABILITY 7.3.6 ALTERNATIVE DISPUTE RESOLUTION 7.4 PRIVATE SECTOR PARTICIPATION IN HOSPITALITY & TOURISM SKILLS DEVELOPMENT 7.4.1 INVESTOR CONFERENCE FOR TOURISM SKILLS 7.4.2 PUBLIC PRIVATE COLLABORATION FOR ESTABLISHMENT OF A HOSPITALITY SCHOOL

9495 9596 9697 99100 100101 102103 103104 103104 103104 103104 104105 104105 104105 104105 105106 105106

8 CONCLUSION

107108

ANNEXURE

ANNEX A: LIST OF STAKEHOLDERS CONSULTED ANNEX B: CULTURAL HERITAGE OF PUNJAB, PAKISTAN ANNEX C: CULTURAL HERITAGE OF PUNJAB, PAKISTAN ANNEX D: FURTHER DETAILS ON PROPOSED TOURISM PPP FRAMEWORK ANNEX E: COMMUNICATION STRATEGY ANNEX F: LIST OF DESTINATIONS IN PUNJAB FOR DOMESTIC TOURISM ANNEX G: ILLUSTRATIVE TOURISM PRODUCTS FOR PUNJAB ANNEX H: MATRIX OF PROPOSED TOURISM PRODUCTS ANNEX I: DATA COLLECTION STRATEGY FOR EVIDENCE-BASED DATA COLLECTION ANNEX J: MAJOR SUFI TOURIST SITES ANNEX K: MAJOR SIKH TOURIST SITES

108109

109110 111112 122123 124125 126127 128129 140141 141142 144145 145146 146147

4

Consortium for Development Policy Research

Pakistan: Cultural and Heritage Tourism Project

LIST OF ACRONYMS & ABBREVIATIONS

ADP ASCOT ASMET ATEC C & W CCI CDPR COTHM CNT CPT DGE DTS EPA EIA ETPB GDP JTA ICT IPC IT ITDC ITHM KPK LDA MNC MOTC MoTS MOU MyTQA NEASC NOC NTA NTO OTBLS P & D PATO PGS PHA PILDAT PITHM PPP PSGPC PTDC RMU SGPC

Annual Development Plan Australian Standing Committee on Tourism Association for Small & Medium Enterprises in Tourism Australian Tourism Export Council Communication & Works Department Council for Common Interests Consortium for Development Policy Research College of Tourism and Hotel Management National Council for Tourism Tourism Promotion Council Directorate General for Enterprise Department for Tourism Services Environment Protection Agency Environmental Impact Assessment Evacuee Trust Property Board Gross Domestic Product Japan Tourism Agency Information & Communications Technology Interprovincial Coordination Information Technology Indian Tourism Development Corporation Institute of Tourism and Hotel Management Khyber Pakhtunkhwa Lahore Development Authority Multi-National Corporations Ministry of Tourism & Culture Ministry of Tourism & Sports Memorandum of Understanding Malaysia Tourism Quality Assurance New England Association of Schools and Colleges Non-Objection Certificate National Tourism Alliance National Tourism Organization Online Tourism Business Licensing Service Planning & Development Pakistan Association of Tour Operators Punjab Strategy Growth Pakistan Hotels Association Pakistan Institute of Legislative Development and Transparency Pakistan Institute of Tourism and Hotel Management Public Private Partnership Pakistan Sikh Gurdwara Parabandhak Committee Pakistan Tourism Development Corporation Risk Management Unit Shiromani Gurdwara Parbandhak Committee

Consortium for Development Policy Research

5

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download