MARKET RESEARCH - Small Business Administration

Managers of companies build a picture of their 7. markets in their head. They feel that they know what is going on better than any outsider can tell them. There can be significant prejudice and resistance to research from people who have vested interests in an operation. Market research is the map by which busi-nesses can navigate. In the same way that maps can be large or small scale, market ... ................
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