Chapter 1 Financial Management and Financial Objectives

We express market share as a percentage of the total sales for a product. (You will find that this is a very simplified definition of market.) For example, the total amount of money spent on buying widgets was $100,000.00 in 1998. If our company’s sales for widgets was $20,000.00, we would say our market share was 20% or $20,000/100,000. ................
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