Sylabus for e-commerce course - Duke University
Take one of the Starting to Sweat or Brutal Questions and come to class prepared to share how you got your answer. 4. Thursday, November 7: Priceline’s magic show. Case: Priceline.com: Name Your Own Price . Text: Chapter 5. This case covers Priceline’s merchandising of airline tickets, hotel rooms, home financing and new cars. We will constrain our discussion to the first two. Priceline ... ................
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