Marketing “5 P’s about marketing”
Marketing "5 P's about marketing"
Topic: Marketing - 5 P's about marketing Level: 15-18 Duration: 90 minutes No of Students: NA
Learning Goals
? Learn the P's in marketing ? Apply the P's with examples
Materials/ Equipment
? Projector & Computer
Methods/ Techniques
? Teacher explains the P's with an example ? Groupwork/brainstorm ? Placemat + groupwork
Lesson plans ? Marketing
1
Marketing "5 P's about marketing"
Assumptions/ Prerequisites
? No previous knowledge required
Procedure/ Lesson Development
Motivational Activity
Why do you buy ...? Examples of typical features of a product. Baselines, logo's, music, advertisement, special products
Main Body/ Development of Concept
Product: does it acclompish a need? Look at all the features of the product. Quality, function, name, shape, colour, reputation, other kinds, warranty, service ... Price: setting the price, price segment, conditions, methods, discount, special actions Place: ways to distribute, ways to sell, logistics, how does it cover the market?, indirect sale and direct sale Promotion: PR, advertising, sales organisation and promotion, merchandise, joint ventures People (employees): qualities, culture, management
10 min. 30 min.
Lesson plans ? Marketing
2
Marketing "5 P's about marketing"
Example of Coca Cola
Product
? Name is an alliteration (sounds good) and is easy to pronounce in the whole world ? Unique bottle, ? Logo that everyone would recognise ? Function: sweet and refreshing ? Secret formula ? Slogans are famous: Enjoy? Always Coca Cola! Open Happiness ? Problems: makes fat. Solution: Coca Cola Light ? Zero + sponsor sportcompetition (association with health and performance ? Bottle: different per country ? Light, Zero, Lime, cherry, vanilla coke, coca cola life: all different kinds => sell more ? Bigger range = sell more (more than 120 products) ? Reputation: mystery because of formula, happiness
Price
? Penetration strategy: low price = for everyone ? Sell low to break a concurrent (cuttthroat competition) ? Very slow rising the price ? Discount ? Some companies always give discount, some almost never do ? Depends on the place: bar or shop (fixed pricing mostly)
Place
? Distribution ? Soda machine ? Retail, on every corner
Lesson plans ? Marketing
3
Marketing "5 P's about marketing"
? Exclusive contract with Mc Donalds ? Only indirect sale (Coca Cola doesn't sell to the consumer directly)
Promotion
? Famous advertising ? Campaign with truck with Christmas (people think the invented Santa ? A lot of merchandise ? Joint venture with Bacardi; advertise togheter. Coco Cola to compete drinks with alcohol, Bacardi to sell more ? Social media: Facebook ...Life is for sharing ? keep the product attrative
Extra: process + physical evidence (for services)
Process: perception of the product/service, buying and consumptionprocess
Physical evidence: reviews, experiences, environment and recommendations
Closure
Pupils work in groups on a product an present it
Evaluation/ Assessment
Apply the P's on X, Y or Z
Attachments
? None
Lesson plans ? Marketing
4
30-50 min.
Marketing "Gantt's Chart: as a key to planning a stand"
Topic: Marketing - Gantt's Chart: as a key to planning a stand Level: A2 Duration: 90 minutes No of Students: 20
Learning Goals
? Students learn to plan operations in a group. ? They also learn to draw up a schedule of operations in the form of the Gantt's chart in Excel spreadsheet. ? Afterwards, they compare effects of their planning and evaluate accuracy of planned operations.
Materials/ Equipment
? Computers with Internet access ? Excel file with the Gantt's chart or printed PDF file with the Gantt's chart (to be downloaded from the following internet site
Methods/ Techniques
? Group work ? Discussion ? Presentation ? Demonstration
Lesson plans ? Marketing
1
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.