UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT …
UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning ... activities is the study of marketing. Kotler (6) says ................
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