JOB DESCRIPTION FOR JOB TITLE:
|Marketing Communications Specialist |
|Job Code: 320007 |FLSA Status: Exempt |
|Mgt. Approval: L. Strelow Date: 5.2016 |HR Approval: MJG Date: 5.2016 |
|JOB SUMMARY |
|Under general direction of the Director, Marketing Communications, the Marketing Communications Specialist is responsible for providing support to the marketing, |
|advertising and public relations efforts for UW Health Marketing and Communications. Primary responsibilities include revising and updating marketing materials for all |
|UW Health, the UW School of Medicine and Public Health, the UW Foundation. This will include placing advertisements, revising and updating printed materials as needed, |
|helping to obtain products from outside vendors, process and prepare special event materials. This will also include assisting departments and clinics with marketing |
|materials that do not have a budget or an assigned Marketing Communications Strategist. |
| |
|The incumbent works closely with all Marketing Communications Strategists to assist with the project work of various tactics assigned to the strategic communications |
|plans for customer specific and institution–wide communications strategies. The incumbent is responsible for ensuring all products/materials produced under his/her |
|guidance are of the highest quality and clearly support the strategies and goals of the institution. |
| |
|The Marketing Communications Specialist works independently and with a team so must be self-motivated and able to manage time wisely. The Marketing Communications |
|Specialist will be expected to understand and use quality principles and tools in managing his/her own work systems and processes. |
|MAJOR RESPONSIBILITIES |
| |
|Possesses finely tuned organizational skills. |
|Ability to work under tight deadlines while managing multiple priorities. |
|Possesses understanding of the strategic objectives of UW Health, including the University Hospital, the UW School of Medicine and Public Health, and the UW Foundation.|
|Demonstrates a self-motivated approach in assisting with appropriate strategies and programs to achieve the four-fold missions of patient care, research, outreach and |
|education as expressed in the overall institutional strategic plan. |
|Collaborates with internal teams (i.e. advertising, media relations, web, publications, decision support, development, community relations, legislative relations) to |
|achieve assigned tasks. |
|Assists with activities to include, but not limited to, writing, editing, obtaining approvals, managing photo sessions. |
|Ensures all products produced are of the highest technical standards in the areas of writing, design and impact. |
|Demonstrates ability to present material in writing, through graphic presentations and other communications media. |
|Participates effectively in management and implementation teams when requested. |
|Demonstrates articulate, professional and courteous use of communication strategies with others in all circumstances. |
|Ensures that projects meet or exceed customer satisfaction. |
|Exemplifies “customer first” principles when dealing with patients and others from outside the institution. |
|Independently obtains necessary knowledge and skills needed to keep up with technology and changing roles. |
| |
| |
|ALL DUTIES AND REQUIREMENTS MUST BE PERFORMED CONSISTENT WITH THE UW HEALTH PERFORMANCE STANDARDS. |
|JOB REQUIREMENTS |
|Education |Minimum |Bachelor’s degree in Journalism, English or communications field or the equivalent in progressive work |
| | |experience. |
| |Preferred | |
|Work Experience |Minimum |A minimum of two (2) years’ work experience in a progressively responsible communications position, managing |
| | |communications projects and strategies. |
| |Preferred | |
|Licenses & Certifications |Minimum | |
| |Preferred | |
|Required Skills, Knowledge, and Abiliti |Ability to learn computer and application skills as applicable to role |
|s |Ability to interact with and work with a wide range of people |
| |Ability to make judgments in demanding situations |
| |Ability to react to frequent changes in duties and volume of work |
| |Effective communication skills |
| |Ability to listen empathetically |
| |Ability to logically organize details |
| |Comfortable accepting responsibility for medium to large scale projects involving multiple resources and |
| |spanning many months from start to finish |
| |Ability to manage multiple concurrent activities |
|AGE SPECIFIC COMPETENCY (Clinical jobs only) |
|Identify age-specific competencies for direct and indirect patient care providers who regularly assess, manage and treat patients. |
|Instructions: Indicate the age groups of patients served either by direct or indirect patient care by checking the appropriate boxes below. Next, |
| |Infants (Birth – 11 months) |X |Adolescent (13 – 19 years) |
| |Toddlers (1 – 3 years) |X |Young Adult (20 – 40 years) |
| |Preschool (4 – 5 years) |X |Middle Adult (41 – 65 years) |
| |School Age (6 – 12 years) |X |Older Adult (Over 65 years) |
|JOB FUNCTION |
|Review the employee’s job description and identify each essential function that is performed differently based on the age group of the patient. |
| |
|PHYSICAL REQUIREMENTS |
|Indicate the appropriate physical requirements of this job in the course of a shift. Note: reasonable accommodations may be made available for individuals with |
|disabilities to perform the essential functions of this position. |
|Physical Demand Level |Occasional |Frequent |Constant |
| |Up to 33% of the time |34%-66% of the time |67%-100% of the time |
|X |Sedentary: Ability to lift up to 10 pounds maximum and occasionally |Up to 10# |Negligible |Negligible |
| |lifting and/or carrying such articles as dockets, ledgers and small | | | |
| |tools. Although a sedentary job is defined as one, which involves | | | |
| |sitting, a certain amount of walking and standing is often necessary | | | |
| |in carrying out job duties. Jobs are sedentary if walking and | | | |
| |standing are required only occasionally and other sedentary criteria | | | |
| |are met. | | | |
| |Light: Ability to lift up to 20 pounds maximum with frequent lifting |Up to 20# |Up to 10# or requires |Negligible or constant |
| |and/or carrying of objects weighing up to 10 pounds. Even though the | |significant walking or |push/pull of items of |
| |weight lifted may only be a negligible amount, a job is in this | |standing, or requires |negligible weight |
| |category when it requires walking or standing to a significant degree.| |pushing/pulling of arm/leg | |
| | | |controls | |
| |Medium: Ability to lift up to 50 pounds maximum with frequent |20-50# |10-25# |Negligible-10# |
| |lifting/and or carrying objects weighing up to 25 pounds. | | | |
| |Heavy: Ability to lift up to 100 pounds maximum with frequent lifting |50-100# |25-50# |10-20# |
| |and/or carrying objects weighing up to 50 pounds. | | | |
| |Very Heavy: Ability to lift over 100 pounds with frequent lifting |Over 100# |Over 50# |Over 20# |
| |and/or carrying objects weighing over 50 pounds. | | | |
|List any other physical requirements or bona fide occupational qualifications:| |
Work/Environmental: Moderate noise level consistent with an office environment
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