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[Pages:5]UNIVERSITY OF THE COMMONWEALTH CARIBBEAN School of Business and Management

Programme Structure ? Bachelor of Science in Marketing Major in DIGITAL MARKETING & ADVERTISING MANAGEMENT (Fall 2017)

(in conjunction with iCreate Institute, Effective Spring 2022)

REQUIREMENTS

General Education Modules Core Modules Specialized Modules Elective Modules

Total

COMPULSORY CREDIT HOURS

37 33 42

112

ELECTIVE CREDIT HOURS

12

12

TOTAL CREDIT HOURS

37

33 42 12

124

COURSE CODE

COURSE TITLE

Non-credit modules: (for matriculation)

ACT001 Fundamentals of Accounting

ENG002 English for Academic Purposes

MTH002 Core Mathematics

PRE-REQUISITE(S)

None None None

CREDIT HOURS

0 0 0

COURSE CODE

GENERAL EDUCATION: SOC100 PSY100

ENG102 ITT101

COURSE TITLE

PRE-REQUISITE(S)

CREDIT HOURS

Introduction to Sociology None

3

Introduction to

None

3

Psychology

Introduction to Literature ENG109 Academic Writing I 3

Computer Information None

3

Systems

Page 1 of 6

Programme Structure? Bachelor of Science in Marketing with major in Digital Marketing & Advertising Management Updated June 13, 2017/Updated October 27, 2021

UNIVERSITY OF THE COMMONWEALTH CARIBBEAN School of Business and Management

Programme Structure ? Bachelor of Science in Marketing Major in DIGITAL MARKETING & ADVERTISING MANAGEMENT (Fall 2017)

(in conjunction with iCreate Institute, Effective Spring 2022)

COURSE CODE

COURSE TITLE

PRE-REQUISITE(S)

CREDIT HOURS

GENERAL EDUCATION: (Cont'd)

POL100 ENG109

Introduction to Politics Academic Writing I

ENG109 Academic Writing I 3

ENG002 English for

3

Academic Purposes or CSEC

English (Grade 1 or 2)

ENG110 ENG111 SPA101 ENG104 ETH201 RSH405

UCC101

CORE MODULES:

Academic Writing II

ENG109 Academic Writing I 3

Public Speaking

ENG109 Academic Writing I 3

Introduction to Spanish None

3

Business Communication None

3

Ethics

None

3

Introduction to Research Students are required to

3

complete 94 credit hours

Orientation to University None

1

Life

BUS102 ACT100 MTH101

Introduction to Business Administration Financial Accounting

College Algebra

None

3

ACT 001 Fundamentals of 3 Accounting or CSEC POA (Grade 1 or 2)

MTH002 Core Mathematics 3 or CSEC Math (Grade 1 or 2)

Page 2 of 6

Programme Structure? Bachelor of Science in Marketing with major in Digital Marketing & Advertising Management Updated June 13, 2017/Updated October 27, 2021

UNIVERSITY OF THE COMMONWEALTH CARIBBEAN School of Business and Management

Programme Structure ? Bachelor of Science in Marketing Major in DIGITAL MARKETING & ADVERTISING MANAGEMENT (Fall 2017)

(in conjunction with iCreate Institute, Effective Spring 2022)

COURSE CODE

COURSE TITLE

PRE-REQUISITE(S)

CREDIT HOURS

CORE MODULES: (Cont'd)

MKT201 LAW101

MTH201

MKT209

ECN200

MKT203 MKT204 OTB302

Principles of Marketing None

3

Legal Concepts for

None

3

Commerce

Business & Economic Statistics

MTH101 College Algebra 3

Introduction to Digital MKT201 Principles

3

Marketing

of Marketing

Principles of Micro

None

3

Economics

Search Marketing: SEO MKT201 Principles

3

of Marketing

Search Marketing: PPC MKT201 Principles

3

of Marketing

Organizational Theory & - BUS102 Introduction to 3

Behavior

Business Administration-

ETH201 Ethics

Page 3 of 6

Programme Structure? Bachelor of Science in Marketing with major in Digital Marketing & Advertising Management Updated June 13, 2017/Updated October 27, 2021

UNIVERSITY OF THE COMMONWEALTH CARIBBEAN School of Business and Management

Programme Structure ? Bachelor of Science in Marketing Major in DIGITAL MARKETING & ADVERTISING MANAGEMENT (Fall 2017)

(in conjunction with iCreate Institute, Effective Spring 2022)

COURSE CODE

COURSE TITLE

PRE-REQUISITE(S) CREDIT HOURS

SPECIALISED MODULES:

MKT301 MKT310 MKT303

Introduction to Advertising

Digital Display Advertising (DDA)

Email Marketing

MKT201 Principles of 3 Marketing

MKT201 Principles of 3 Marketing

MKT201 Principles of 3 Marketing

MKT304 MKT308 ITT308 MKT306 MGT307

Social Media Marketing MKT201 Principles of 3 Marketing

Content Marketing

MKT201 Principles of 3 Marketing

Management Information ITT101 Computer

3

Systems

Information Systems

Digital Video Production MKT201 Principles of 3

Marketing

Project Management for BUS102 Introduction to 3

Creatives

Business Administration

MKT420 MKT421 MKT423 LAW400

Mobile Marketing

MKT201 Principles of 3

OR Marketing Elective Marketing

Digital Analytics/Strategy MKT201 Principles of 3

& Planning

Marketing

Media Planning & Buying

Company Law

MKT301 Introduction to 3 Advertising

LAW101 Legal Concepts 3 for Commerce

Page 4 of 6

Programme Structure? Bachelor of Science in Marketing with major in Digital Marketing & Advertising Management Updated June 13, 2017/Updated October 27, 2021

UNIVERSITY OF THE COMMONWEALTH CARIBBEAN School of Business and Management

Programme Structure ? Bachelor of Science in Marketing Major in DIGITAL MARKETING & ADVERTISING MANAGEMENT (Fall 2017)

(in conjunction with iCreate Institute, Effective Spring 2022)

COURSE CODE

COURSE TITLE

PRE-REQUISITE(S) CREDIT HOURS

SPECIALISED MODULES: (cont'd)

MKT424 ITT313

Advertising Design

MKT201 Principles of 3

Fundamentals of

Marketing

Computer Graphic Design ITT101 Computer

Information Systems

MKT499

Digital Marketing & Advertising Research Project

RSH405 Introduction to 3 Research & Completed 95 credit hours

MGT400

Strategic Management CAPSTONE

OTB302 Organisational 3 Theory & Behaviour MTH201 Business & Economic Statistics Completed 94 credit hours

Represents courses with Blended modality via iCreate Institute

Students may qualify to sit the some exams for international certification as a Certified Digital Marketing Professional, with the Digital Marketing Institute

*** Exit 2 year exit award = A.Sc. in Marketing

Page 5 of 6

Programme Structure? Bachelor of Science in Marketing with major in Digital Marketing & Advertising Management Updated June 13, 2017/Updated October 27, 2021

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