International Journal of Internet Marketing and ...



[pic]ISSN 1477-5212 [4 issues per year]

Inderscience Publishers, Geneva, Switzerland ()

The International Journal of Internet Marketing and Advertising is a double-blind referred, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. The Journal also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

Objectives

The journal focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications on the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics.

Submission of Papers

To submit a paper for consideration, please follow the submission guidelines at .

|Readership |Editor-in-Chief |

|Professionals, policy-makers, academics, researchers, and managers|Dr. H.J. Rebecca Yen, National Tsing Hus University, Taiwan. |

|in IT, marketing, advertising, business and commerce. Please |hjyen@mx.nthu.edu.tw |

|visit for subscription at |Editorial and Advisory Board |

|introductory rate. |Dr. Makoto Abe, University of Tokyo, Japan |

|Contents |Prof. Dr. Stephen Brown, University of Ulster, U.K. |

|The journal publishes original and review papers, technical |Prof. Dr. Stephen W. Brown, Arizona State University, USA |

|reports, case studies, conference reports, management reports, |Prof. Dr. Dipankar Chakravarti, University of Colorado, USA |

|book reviews, notes, and commentaries. Contribution may be by |Prof. Dr. Andrew C.F. Chan, Chinese University of Hong Kong, Hong Kong |

|submission or invitation, and suggestions for special issues and |Prof. Dr. Amitava Chattopadhyay, INSEAD, France |

|publications are welcome. |Prof. Dr. Imran Currim, University of California, Irvine, USA |

|Subject Coverage |Prof. Dr. A. Diamantopoulos, Loughborough University, UK |

|The coverage of IJIMA includes, but is not limited to: |Prof. Dr. Bo Edvardsson, Karlstad University, Sweden |

|Advertising on the Net |Prof. Dr. Michael Ewing, Monash University, Australia |

|Agency relationship management |Prof. Dr. Adam Finn, University of Alberta, Canada |

|B2B marketplace |Prof. Dr. George Franke, University of Alabama, USA |

|Channel management |Dr. Jesus Garcia-Madariaga, Complutense University of Madrid, Spain |

|Collaborative marketing |Prof. Dr. Pervez Ghauri, University of Manchester, UK |

|Consumer behaviour |Prof. Dr. Mary Gilly, University of California at Irvine, USA |

|Creativity in Web marketing and advertising |Prof. Dr. Gerald J. Gorn, H.K. University of Science and Technology, Hong Kong |

|Customer relationship management |Prof. Dr. Dhruv Grewal, Babson College, USA |

|Direct marketing |Prof. Dr. Evert Gummesson, Stockholm University, Sweden |

|Effectiveness in marketing and advertising |Dr. Ward A. Hanson, Stanford University, USA |

|E-service management |Dr. Curtis P. Haugtvedt, Ohio State University, USA |

|Ethics in marketing and advertising |Prof. Dr. Thorsten Hennig-Thurau, Bauhaus-University of Weimar, Germany |

|Globalisation issues |Prof. Dr. Graham J. Hooley, Aston Business School, UK |

|Human resources management |Prof. Dr. Roy Howell, Texas Tech University, USA |

|Innovation and product development |Prof. Dr. Michael K.M. Hui, Chinese University of Hong Kong, Hong Kong |

|Internet branding |Prof. Dr. V. Kumar, University of Connecticut, USA |

|Internet security and privacy issues |Prof. Dr. John D. Leckenby, University of Texas at Austin, USA |

|Knowledge management |Dr. Angela Lee, Northwestern University, USA |

|Market intelligence analysis |Prof. Dr. Kam-Hon Lee, Chinese University of Hong Kong, Hong Kong |

|Marketing research |Prof. Dr. James Leigh, Texas A&M University, USA |

|Marketing strategies |Prof. Dr. Jos Lemmink, Maastricht University, The Netherlands |

|Migration from marketplace to marketspace |Prof. Dr. Deborah MacInnis, University of Southern California, USA |

|Online community management |Prof. Dr. Naresh K. Malhotra, Georgia Institute of Technology, USA |

|Pricing strategies |Prof. Dr. Jan Mattsson, Roskilde University, Denmark |

|Product evaluation |Prof. Dr. Daryl McKee, Louisiana State University, USA |

|Promotion |Prof. Dr. David Midgley, INSEAD, France |

|Public relation |Prof. Dr. Jakki J. Mohr, University of Montana, USA |

|Sales management |Prof. Dr. Thomas C. O'Guinn, University of Illinois at Urbana-Champaign, USA |

|Service marketing on the Net |Prof. Dr. A. "Parsu" Parasuraman, University of Miami, USA |

|Service quality |Prof. Dr. Jaqueline Pels, Universidad Torcuato Di Tella, Argentina |

|Service/product quality management |Prof. Dr. Robert A. Peterson, University of Texas at Austin, USA |

|Trust on the Net |Prof. Dr. Joseph E. Phelps, University of Alabama, USA |

|Editor-in-Chief |Prof. Dr. Nigel Piercy, Cranfield Unviersity, UK |

|Prof. Dr. Eldon Y. Li, Orfalea College of Business, California |Prof. Dr. Ivan Preston, University of Wisconsin, USA |

|Polytechnic State University, USA. eli@calpoly.edu |Prof. Dr. David Reibstein, University of Pennsylvania, USA |

| |Prof. Dr. Leonard N. Reid, University of Georgia, USA |

|Asia Pacific Editor |Prof. Dr. Herbert J. Rotfeld, Auburn University, USA |

|Prof. Dr. Mark Gabbott, Monash University, Australia |Prof. Dr. Patricia Ryan, Macquarie University, Australia |

|Associate Editor (Advertising) |Prof. Dr. Saeed Samiee, University of Tulsa, USA |

|Prof. Dr. Jef I. Richards, University of Texas at Austin, USA |Prof. Dr. Mohanbir S. Sawhney, Northwestern University, USA |

|Associate Editors (e-Service) |Prof. Dr. Terence A. Shimp, University of South Carolina, USA |

|Prof. Dr. Veronica Liljander, Swedish School of Economics and |Prof. Dr. Robert E. Spekman, University of Virginia, USA |

|B.Adm., Finland |Prof. Dr. Rajendra Srivastava, University of Texas at Austin, USA |

|Dr. C.K. Bennett Yim, University of Hong Kong, Hong Kong |Prof. Dr. David Stewart, University of Southern California, USA |

|Associate Editors (Marketing) |Prof. Dr. Naufel J. Vilcassim, London Business School, U.K. |

|Prof. Dr. George J. Avlonitis, Athens Univ. of Economics and |Prof. Dr. Scott Ward, University of Pennsylvania, USA |

|Business, Greece |Dr. Manjit S. Yadav, Texas A&M University, USA |

|Prof. Dr. Ming-Hui Huang, National Chung Hsing University, Taiwan |Prof. Dr. Farhat Yusuf, Macquarie University, Australia |

| |Prof. Dr. George Zinkhan, University of Georgia, USA |

| |Prof. Dr. Rami Zwick, H.K. University of Science and Technology, Hong Kong |

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