Research Interests - Home page | USC Marshall

The conceptualization and measure of creativity: Implications for research in marketing and consumer behavior. Review of Marketing Research. Nayakankuppam, Dhananjay, Priester, Joseph, Kwon, Jae Hwan, Donovan, Leigh Anne Novak, and Petty, Richard (2018). Construction and retrieval of evaluative judgments: The attitude strength moderation model. ................
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