Marketing Automation

[Pages:2]Highlights:

Driven by Industry Best Practices Rapid implementation Positive ROI in six months or less Anytime worldwide access No internal IT support Secure access and data storage

"After implementing the NehaNet system, our product marketing, product recommendation and customer support efforts have all become more effective."

Doug Brownridge VP of Marketing PMC Sierra

Marketing Automation

OVERVIEW Delivering the best in self-service productivity that will boost customer loyalty and minimize impact to your resources, the NehaNetTM Marketing Automation System allows your marketing team to automate or eliminate common marketing tasks to improve productivity while giving your customers, sales force and distribution partners a 24x7 web-based system to easily find product information and get expert product recommendations. It converts hours of manual work into a self-service one-stop solution. The NehaNetTM Marketing Automation System is fully integrated with the NehaNet Sales and Support Suites, harnessing the power of opportunity data and analytics tools.

BUSINESS BENEFITS: Improve Sales Effectiveness and Productivity Let your customers quickly find the products that meet their needs with an intuitive yet powerful product selection system that can tie customer product searches to your automated quote and sample request systems. Your team will spend more time closing opportunities instead of looking for the right product to meet a customer requirement. The system can even present complimentary products and upgrade options.

Improve Team Productivity Reduce the amount of time your teams spend on low level product research tasks so they can remain focused on customer communication and design-win tactics.

Improve Customer Satisfaction and Retention More than fifty percent of users abandon websites because a search attempt returns "zero results". Your NehaNet powered intelligent search engine will always return a list of relevant results with contextual explanations; this creates customer loyalty to your website and the tools it provides.

"We have no doubt that the benefits we realized through the NehaNet solution are significant and easily justify our

investment."

Doug Brownridge VP of Marketing PMC Sierra

Campaign Responsiveness Deliver targeted marketing campaigns that track recipient data, such as response type, time to response and follow-through. You can also use this system to present customers with your intuitive catalog and search system.

At a glance overview of your marketing campaigns in a customizable view

Easily drill into details for each campaign

Management Visibility The NehaNet system allows your team to track catalog traffic, identify customers looking for specific items, understand marketing campaign effectiveness and track lead conversions from marketing efforts. With customizable reports and a searchable database, your team will always find the data needed to make important decisions.

Measure Effectiveness The NehaNet Marketing Automation system delivers an effective campaign management system, a robust set of on-line catalog tools and a thorough reporting engine that can track how well marketing plans are working. This helps deliver your business with a tangible return on the marketing dollars you spend.

Users can quickly compare your products to find the one that best suits their needs

FEATURES:

Product Selector Solution Advisor Product Catalog Natural Language Search Publishing Tool Campaign Management Integration with Sales & Support Automation tools Flexible Reporting and Analytics Two-click Smart Jump Microsoft Outlook integration ERP integration

2355 Paragon Drive, Suite F San Jose, CA 95131 Phone: 408-467-9680, Fax : 408-467-9681 info@

NehaNet Corporation is the premier provider of sales, support and marketing automation solutions and services to the electronic components and related industries. Let NehaNet bring its in-depth domain knowledge and years of experience with industry best practices to your business today.

Copyright ? 2004 NehaNet Corporation. All rights reserved.

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