City University of New York
|Question When Texas Instruments (TI) introduced its pocket calculator it was a tremendous product innovation, and IT set the mail order |
|price at $495. What is the name of the pricing strategy Texas Instruments used? |
|Answer | |
| | rip off |
| | |
| | |
| | chiseling |
| | |
| | |
| | opportunistic |
| | |
| |[pic] |
| | skimming |
| | |
| | |
| | caveat emptor |
| | |
| |
|Question The videocassette recorder (VCR) was introduced to the market in the late 1970s. Ninety-one percent of American homes own at least |
|one VCR. To maintain market share in the VCR market and to get customers to purchase additional VCRs, its manufacturers have continually |
|provided for higher-quality recording capabilities and made the machines easier to watch and with different features that allowed for |
|quicker location of recorded programs. Because the goal of VCR manufacturers is to maintain brand loyalty and market share, the product |
|category is in the __________ stage of its product life cycle. |
|Answer | |
| | introduction |
| | |
| | |
| | growth |
| | |
| |[pic] |
| | maturity |
| | |
| | |
| | decline |
| | |
| | |
| | harvesting |
| | |
| | |
| | |
| | |
|Question An extended introduction stage of the product life cycle occurs for which type of product? |
|Answer |[pic] |
| | high learning |
| | |
| | |
| | low learning |
| | |
| | |
| | fashion |
| | |
| | |
| | fad |
| | |
| | |
| | abnormal |
| | |
| | |
|Question As product adopters, innovators typically: |
|Answer | |
| | fear debt and use neighbors and friends as information sources. |
| | |
| | |
| | are skeptical and have below average social status. |
| | |
| | |
| | act with deliberation and use many informal social contacts. |
| | |
| | |
| | are leaders in social standing and have slightly above average education when compared to the other adopter|
| |classes. |
| | |
| |[pic] |
| | are venturesome, better educated than other product adopters, and use multiple information sources. |
| | |
|Question Major American car manufacturers are offering buying incentives to newly graduated college students who traditionally have little |
|or no credit. Car manufacturers are using which of the following market modification strategies? |
|Answer |[pic] |
| | finding new users |
| | |
| | |
| | creating new use situations |
| | |
| | |
| | increasing use by existing customers |
| | |
| | |
| | modifying the product |
| | |
| | |
| | reacting to competitors' position |
| | |
| | |
| | |
|Question In 2001, The Girl Guides, a Canadian institution for more than 90 years, realized it was in trouble. "We were the largest invisible|
|girls' organization in Canada," says Georgia Guy, Girl Guides' manager of the organization's external relations. Which of the following |
|strategies should it use to move itself from its current image of geekiness to an image of fun, friendship, and adventure? |
|Answer | |
| | deletion |
| | |
| |[pic] |
| | repositioning |
| | |
| | |
| | market penetration |
| | |
| | |
| | market development |
| | |
| | |
| | harvesting |
| | |
| | |
|Question Since the creation of the Hershey candy bar over 100 years ago, the price of chocolate has fluctuated, but the price of the candy |
|bar has slowly risen. In fact, when the price of chocolate had dramatic price fluctuations over a three-year period, the price of a |
|Hershey's candy bar remained the same. When the price of chocolate was very high, Hershey's was able to maintain its profits by making the |
|bars smaller. Hershey's engaged in: |
|Answer | |
| | top-down marketing. |
| | |
| | |
| | trading up. |
| | |
| | |
| | bottom-up marketing. |
| | |
| | |
| | game-playing. |
| | |
| |[pic] |
| | downsizing. |
| | |
| | |
|Question Imagine the President of Black Stoves, Inc., is thinking about developing a new brand name for the company's line of wood stoves |
|with catalytic converters. The stove because of its design also conserves wood because it burns slowly. The brand name he is considering is |
|The Fast One. Why is this brand name choice NOT the best one? |
|Answer | |
| | The name should be distinctive and memorable. |
| | |
| | |
| | The name should fit the company image. |
| | |
| | |
| | The name should have no legal restrictions. |
| | |
| | |
| | The name should be simple. |
| | |
| |[pic] |
| | The name should suggest the product benefits. |
| | |
| | |
| | |
| | |
| | |
|Question In 1977, George Lucas granted Kenner, a toy manufacturer, the exclusive rights to produce Star Wars toys in perpetuity for $100,000|
|per year. Back then, of course, no one realized how valuable that right was, and for years Kenner made millions of dollars selling little |
|plastic Princess Leias and R2-D2s. This is an example of a __________ agreement. |
|Answer | |
| | franchising |
| | |
| | |
| | trading up |
| | |
| | |
| | harvesting |
| | |
| |[pic] |
| | licensing |
| | |
| | |
| | trading down |
| | |
| | |
| | |
| | |
|Question The Clorox Company also sells three different brands of charcoal. Kingsford is a well-established brand that has strong brand |
|loyalty. BBQ Bag was specifically designed for today's grilling. Match Light appeals to those who want coals that are easy to light. For its|
|charcoal line, Clorox uses a __________ strategy. |
|Answer | |
| | family branding |
| | |
| | |
| | blanket branding |
| | |
| | |
| | co-branding |
| | |
| | |
| | multiproduct branding |
| | |
| |[pic] |
| | multibranding |
| | |
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related searches
- city of new york benefits
- city of new york employee benefits program
- city of new york health benefits program
- university of new york ranking
- city of new york payroll
- city of new york retiree health benefits
- city of new york employment verification
- city of new york health insurance
- state of new york department of insurance
- state of new york division of corporations
- city of new york jobs portal
- city of new york employee discounts