Broadening the Concept of Marketing - USP
concept and marketing mix i.e. product, price, place and promotion . 1.2 Introduction 'Marketing is so basic that it cannot be considered as separate function. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view'. - Peter Drucker. Marketing is indeed an ancient art; it has been practiced in one form or the other, since the days ... ................
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