Marketing Foundations and Functions
CHAPTER 3- MARKETING IMPACTS SOCIETY. Lesson 3.1 Impact of Marketing. Lesson 3.2 Criticisms of Marketing. Lesson 3.3 Increasing Social responsibilities. Lesson 3.4 Ethics in Marketing Foundations. Review. Activities: Case Studies: Civic consciousness projects, such as wearing seat belts, MADD. CHAPTER 4- MARKETING BEGINS WITH ECONOMICS ................
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