Test Review 3013 Test I Chs 1-5, 7
Test 1 Principles of Marketing Test Review 3rd ed Chapters 1-5, 8 4th ed Chapters 1-6, 9
Chapter 1 3rd & 4th ed An Overview of Marketing
(2 questions) What is Marketing?
Marketing Management Philosophies
Differences between Sales, Production and Marketing Orientations
Chapter 2 3rd &4th ed Strategic Planning for Competitive Advantage
(7 questions) Defining the Business Mission
Setting Marketing Plan Objectives
Conducting a Situation Analysis
Strategic Decisions: Alternatives and Portfolios
Describing the Target Market
The Marketing Mix
Chapter 3 3rd ed Social Responsibility, Ethics, and the Marketing Environment
Chapters 3 & 4, 4th ed. Pyramid of Corporate Social Responsibility
(6 questions) Ethical Behavior in Business
The External Marketing Environment
Social Factors and Family Roles
Demographic Factors
Technological Factors
Political and Legal Factors and Major Legislation
Chapter 4 3rd ed Developing a Global Vision
Chapter 5 4th Multinational Firms
(7 questions) External Environment Facing Global Marketers
Political Structure and Actions
Global Marketing by the Individual Firm
How would a company go about marketing in another country?
The Global Marketing Mix, look at pricing
Culture
Chapter 5 3rd ed Consumer Decision Making
Chapter 6 4th ed The Consumer Decision-Making Process
(6 questions) Information Search
Types of Consumer Buying Decisions and Consumer Involvement
Factors Influencing Consumer Buying Decisions
Social Influences on Consumer Buying Decisions
Individual Influences of Consumer Buying Decisions
Psychological Influences on Consumer Buying Decisions
Chapter 8 3rd ed Decision Support Systems and Marketing Research
Chapter 9 4th ed. The Role of Marketing Research
(7 questions) Steps in a Marketing Research Project
Primary and Secondary Data
Planning the Research Design
Questionnaire Design
Collecting and Analyzing Data
Internet and Marketing Research
Competitive Intelligence
Bring a #882 Scantron and a number 2 pencil.
Sit in every other seat. 50 multiple choice and true false questions. 50% book, 50% notes.
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