Job title - Cobalt Housing



Job titleMarketing and Communications AssistantBusiness AreaGovernance, Assurance and RiskSalary?19056.28 rising to ?20059.25 per annum post probationary periodResponsible toMarketing and Communications ManagerHow the role fits into the organisationWorking with the Marketing and Communications Manager and in-house Graphic Designer, to raise the profile of Cobalt Housing and communicate key messages to stakeholders about its services, through a range of effective communication methods.THE SUCCESSFUL CANDIDATE WILL: Play a key role in established small and friendly team that is responsible for delivering high quality internal and external communications for the whole organisationHave creativity and great ideas, and professional writing and editing skills with the ability to adapt tone and language to suit the needs of your audienceHave some experience of working in engagement marketingHave experience of creating and implementing marketing plans and campaigns, and have a natural interest in on and off-line marketing trendsBe comfortable using their own initiative, to ensure successful promotion of Cobalt’s services and activities to tenants, partners, suppliers and stakeholdersYou will be an organised, enthusiastic, creative wordsmith with a LOT of initiative and ideas, and someone who’s happy to get stuck in to everything. You will feel confident enough to make ridiculous suggestions in campaign meetings, and laugh a lot at yourself. Our team supports every department in the organisation, so you’ll need to be happy to chat to people at all levels in order to get the best outcome (and find out news stories to share).You won’t be fazed by juggling several projects of different size at once. You’ll be passionate and proud about the social value you bring and making an impact in the broader community will be important to you. You’ll have a natural interest in the wider world and enjoy keeping up to date with news and changes that might affect our tenants. Main ResponsibilitiesCreating and implementing marketing and communication campaign plansCreate and implement multi-channel campaign plans to optimise engagement, effectiveness of communications and ROIContent planning and creation, and copywriting and editingWrite and edit engaging content for a range of platforms including all social media channels, Cobalt’s website and tenant portal, tenants’ newsletters, annual reports, strategy documents and general marketing collateral.Actively seek out ‘good news’ stories from across the organisation (and so position yourself as a key ‘point of contact’ to approach with information) and collaborate with other departments for approved content.Create and deliver a content schedule to ensure consistent output of news to optimise reachIdentify national, regional and sector campaigns as part of the content schedule and create content for participationReport on content engagement and use analytics to shape future outputSupport Cobalt’s response to emergencies (for example COVID-19) and service changes with crisis communicationsCreation of press releases, growing database of press contacts and building good relationships with relevant publications (online and print)Creating marketing collateralWorking with the in-house Graphic Designer and external suppliers to co-ordinate and produce a range of on-brand marketing collateral, including writing and editing copy and briefing the Graphic Designer on Basecamp. To manage and maintain a stock of promotional items.Manage the production and stock of corporate branded stationery.Support the Graphic Designer in the print, review and reprint process of publicity and marketing information to ensure corporate deadlines are met, design is of a high standard and an inventory is in place to ensure adequate stocks are available. Support the in-house Graphic Designer with basic Adobe graphics if required.Tenants newsletters (print and email) and tenants’ Annual ReportHelp to produce and manage the distribution of tenants’ newsletters and tenants’ annual reports to communicate Cobalt’s news and performance to our stakeholders.Write and assist the Graphic Designer with regular emails to tenantsWebsiteWorking with teams across the organisation, proactively edit the content of the Cobalt website, ensuring relevant news and documents are up to date and accessible.Supporting teams with creation of feedback forms, and where required, collating and sharing of responsesReporting any website issues to our website providerSupporting the Marketing and Communications Manager and Graphic Designer with new website projects.Managing the company’s Google profile Social MediaWorking to a communications schedule to ensure regular and consistent messaging across platforms (Twitter, LinkedIn, Google Business, Facebook and Instagram)Working with a social media management platform (Buffer)Respond on behalf of Cobalt to social media messages from public, and working with other teams to log complaints officiallyDeveloping content messaging and type to maximise reachMonitoring trends to ensure we’re producing relevant content styles for our audiencesMaintain a positive image of Cobalt on social mediaRaise Cobalt’s profile on a corporate level to partners Communicating with local organisations and community partners to raise their profile to the communityAssisting in reporting on monthly social media statistics Internal communicationsAs an administrator of Workplace, send out regular communications to staff about corporate messages, new developments, campaigns, staff news, changes to services, positive staff news stories etc.Liaise with staff to co-ordinate the fortnightly staff newsletter. Support staff across the organisation with proof-reading and editing to produce ‘easy to read’ information, relevant to the audience.Work closely with all teams to support and assist them in delivering corporate projects and objectives using a variety of mediums for communication.Represent the Marketing & Communications team at the staff forum Maintain regular communication with our community partners and support community regeneration and welfare teams to ensure relevant services are promoted. Responding to, and forwarding tenant social media complaints to relevant departments to resolveManage ongoing staff awards nominations and prize giving.Event supportProviding Marketing and communications support and attending (if required) organisational events including tenant and staff conferences, launch events and funded events in our region. Maximising publicity of events when required, through PR, video and social media coverage.Promoting the event on social media to ensure maximum engagement with the local communityBudgets Seek quotes from suppliers to ensure value for money is always sustainedRaise purchase orders for approval and liaise with suppliersEnsure all scheme specific budgets are maintained and loggedTailored approach to communications Understand the diverse communication needs of our customers and develop alternative and innovative ways of reaching out to tenants.Support the Marketing and Communications Manager in developing a GDPR-compliant database for communication with tenants.Our expected behaviours describe how we approach our work and what customers, colleagues and partners should expect of us. We want to be known for the way we do things as much as for what we do. We strive to be a fulfilling and enjoyable organisation to work for and to work with. We know that people who are happy, motivated and enthusiastic will help us provide better services for our residents and customersWorking together:We will work in partnership with others where this provides enhanced benefits and efficiencyFlexibility:We will be responsive, adaptable and proactive so we can deal quickly and effectively with a rapidly changing environmentCustomer excellence:We will always value our customers and offer them outstanding services that meet their different and changing requirementsIntegrity:We will do what we say we will do, being open and transparent in our dealings with othersResponsibility:We will target and invest our resources efficiently and responsibly for the well-being of our customers, our communities and the environmentInspiration:We will empower and inspire our people and our customers, encouraging and supporting creativity, innovation and improvementAccountabilities within CobaltValuesTo adhere to and promote Cobalt values.Collaborative WorkingTo actively work with colleagues across Cobalt sharing good practice and sharing knowledge.Continuous ImprovementTo undertake further training/development as appropriate and to be committed to continuous professional development.Value for MoneyTo seek opportunities to improve our business efficiency through identifying cost savings, process improvements or service reviews.Equality and DiversityTo be responsible for and actively promote Equality and Diversity across all service areas of Cobalt.Health & SafetyTo undertake all duties assigned under the Health & Safety responsibilities, paying particular attention to the responsibility for their own health and safety adhering to the organisation’s Health and Safety policies and procedures and relevant legislation.Risk ManagementTo understand and contribute towards to the delivery of the Risk Management Strategy. To proactively manage risks within your remit and undertake regular risk assessments.OtherThe above list is not exclusive or exhaustive. Employees are expected to be professional, co-operative and flexible in line with the needs of the post, department and Cobalt. This may include evening and weekend work. The post holder is required to undertake such duties as may reasonably be expected within the scope and grading of the post. PERSON SPECIFICATION - PERSONAL ATTRIBUTES REQUIRED BASED ON JOB DESCRIPTIONAttributeDescriptionEssential / DesirableHow to be measured:Application form (A)Interview (I)Test (T) Certificate (C)EDExperience, Knowledge & SkillsRelevant experience of producing engaging content, professional writing and editing publicationsEA/IExperience in creating content and posting on professional social media platformsEA/I/TRelevant experience of IT packages, Content Management Systems, and Social Media Scheduling software EA/IExperience in using Adobe design packages, including InDesign, PhotoShop and PremierProDA/IAbility to prioritise your workload, and meet deadlinesEA/IRelevant experience of working in engagement marketing/communications or similar environment DA/IExperience or competency in developing and delivering communications plansDA/I/TRelevant experience of effectively dealing with external suppliersEA/IAbility to develop and maintain websitesEA/IConfident at working with people across an organisation at all levelsEA/IDemonstrate an ability to work within a team and maintain positive and co-operative working relationships EA/IAbility to think innovatively and creatively about methods of communications with diverse audiencesEA/IQualificationsEducated to good A Level standard, or equivalentEA/CDegree in English/Creative Writing/Journalism/marketing or Chartered Institute of Marketing, or equivalentDA/CCobalt ValuesWorking togetherEIFlexibilityEICustomer excellenceEIIntegrityEIResponsibilityEIInspirationEI ................
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