Chapter 1—An Overview of Marketing

1. The term marketing refers to: a. new product concepts and improvements b. selling c. advertising and promotion activities d. a philosophy that stresses customer satisfaction e. planning sales campaigns ANS: D PTS: 1 REF: 3 OBJ: 01-1 TYPE: Def. TOP: AACSB Reflective Thinking| TB&E Model Strategy. 2. ................
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