PDF Marketing Salary Guide 2019 - oliver-dev.s3.amazonaws.com

Marketing Salary Guide

2019

sigmar.ie sigmar.ie

Sigmar Recruitment | Salary Guide 2016

Sigmar Recruitment, established in 2002, is a leading Irish recruitment services company with 14 specialist divisions across the entire recruitment process and managed service spectrum.

Winner of 45 awards for recruitment excellence and workplace culture, we employ over 120 industry specialists in Dublin, Cork and Galway.

Our experience extends across: Accountancy & Finance, Banking & Financial Services, Construction & Property Services, Engineering & Manufacturing, HR, Insurance, IT, Legal & Compliance, Life Sciences, Marketing, Multilingual, Office Support, Sales and Supply Chain.

Find out more about us at sigmar.ie

Dublin 13 Hume Street, Dublin D02 F861 Tel: +353 (0)1 4744600 Email: dublin@sigmar.ie

Cork 1 George's Quay,

Ballintemple, Cork T12 X0DX Tel: +353 (0)21 4315770 Email: cork@sigmar.ie

Galway Dockgate, Dock Road, Galway H91 PC04 Tel: +353 (0)91 563868 Email: galway@sigmar.ie

Athlone 14 Sean Costello Street, Athlone, Co. Westmeath

N37 R970 Tel: +353 (0)90 6413973 Email: athlone@sigmar.ie

Tralee Liber House, Monavalley Business

Park, Tralee, Co.Kerry V92 NN80

Tel: +353 (0)66 4012325 Email: tralee@sigmar.ie

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Sigmar Recruitment | Salary Guide 2016

MARKETING

In Demand for 2019

Hot Jobs

? Product Copywriter ? Internal Communications ? eCommerce Specialist ? Category & Insights Analyst ? Digital Marketing

Top Skills

? Content creation & development

? Social media marketing ? Affiliate marketing ? Google analytics & marketing

automation skills i.e. Salesforce, Marketo, Eloqua (or other automation tool) ? SEM & PPC

Top Tip For 2019

Experience in video marketing strategies will be key in 2019. As companies begin to augment their content strategies to engage their online audience, we predict video to be a core aspect of this.

"The aim of marketing is to know and understand the customer so well the product or service fits him/her and sells

itself."

Salaries in 2019

It's a common enough phenomenon - an increase in activity in a specialised jobs market leads to competition for talent and the economic factors of supply and demand kick into play.

This quarter alone we have seen a number of senior positions in performance marketing, ecommerce and insights where the hiring manager states that unless the candidates come from named competitors they will not be considered for the role as they believe they will not have the correct skillset. For these lucky candidates salaries can be negotiated upwards.

In general marketing salaries remained constant for 2018 and we predict slight increases of approximately 5% across the board in 2019.

Thoughts on the Market

Sigmar Recruitment | Salary Guide 2016

2016

The majority of industry sectors experienced growth throughout 2018 boosting the availability of jobs. Niche sectors such as social media have continued to experience meteoric growth as companies seek to exploit the many opportunities that social media presents. However, as companies scramble to catch up with the ever-changing social media landscape, quality, engaging and relevant content has become central to companies' strategies with influencer marketing content topping the pile.

This has led to greater demand for content marketing specialists, SEO specialists, data analysts, digital marketing managers and eCommerce specialists. As usage and penetration rates of social media show no

signs of slowing, we expect this trend to continue into 2019.

There appears to be disparity between the supply and demand of suitable talent in many sub sectors resulting in companies selling themselves in more unique and creative ways. Aspects such as company culture and benefits packages are being advertised in a bid to attract top talent.

Demand for candidates with experience in the professional services sector in particular communication and demand generation specialists grew in 2018 and we foresee this to continue to grow in 2019.

Get in touch with our team by emailing marketing@sigmar.ie or call us on +353 1 4744600.

All salaries taken as annual in euros, based on working in Ireland. Bonus/car allowance not included. Figures are based on current market rates. Salaries are subject to variances based on the individual, the company size and other external factors. Parameters indicate the highest and lowest salary level for each position.

PR

Public Relations Officer Public Relations Manager Events Manager

DUBLIN

1-2 Years Exp 3-5 Years Exp 5 Years+ Exp

30-35k

35-40k

40-45k

45-50k

50-60k

60-65k

30-35k

35-40k

40-50k

REST OF IRELAND

1-2 Years Exp 3-5 Years Exp 5 Years+ Exp

25-30k

30-35k

35-40k

40-45k

45-50k

50-60k

30-32k

32-36k

36-40k

GENERAL

Marketing Assistant Marketing Executive Category Manager Loyalty Manager Product Manager Brand Manager Marketing Communications Manager Marketing Manager Marketing Director

Sigmar Recruitment | Salary Guide 2016

DUBLIN

1-2 Years Exp 3-5 Years Exp 5 Years+ Exp

23-26k

26-28k

28-32k

28-35k

35-45k

45-55k

40-45k

45-55k

55-65k

35-40k

40-55k

55-70k

50-55k

55-65k

65-85k

40-45k

45-55k

50-65k

40-50k

50-60k

60-80k

45-55k

55-65k

60-70k

75-80k

80-90k

90-120k

REST OF IRELAND

1-2 Years Exp 3-5 Years Exp 5 Years+ Exp

20-24k

24-26k

26-30k

25-30k

30-35k

38-45k

35-43k

43-50k

50-55k

38-48k

48-55k

55-70k

45-50k

50-60k

60-70k

35-40k

40-45k

45-55k

35-45k

45-55k

55-60k

40-50k

50-60k

55-65k

70-80k

75-90k

85-100k

DIGITAL MARKETING

Social Media Specialist Content Editor/Manager PPC Specialist SEO Specialist Graphic Designer eCommerce Specialist Digital Marketing Executive Digital Specialist Digital Marketing Manager Head of Digital Marketing Head of eCommerce

DUBLIN

1-2 Years Exp 3-5 Years Exp 5 Years+ Exp

27-32k

32-40k

40-45k

35-40k

40-50k

50-60k

28-32k

32-40k

40-50k

28-32k

32-40k

40-50k

25-35k

35-40k

40-50k

30-45k

45-60k

60-80k

28-35k

35-45k

45-60k

35-38k

38-45k

45-60k

45-55k

55-65k

65-80k

80-85k

85-95k

95-110k

65-80k

80-90k

90-110k

REST OF IRELAND

1-2 Years Exp 3-5 Years Exp 5 Years+ Exp

24-30k

30-36k

36-40k

24-28k

28-40k

40-50k

25-28k

28-36k

36-45k

25-28k

28-36k

36-45k

23-28k

28-35k

35-40k

30-40k

40-50k

50-65k

25-30k

32-38k

38-45k

32-35k

35-42k

42-55k

40-50k

50-60k

60-70k

70-80k

75-85k

85-95k

60-70k

70-80k

80-90k

Never miss a marketing job Follow us @SigmarMarketing

Sigmar Recruitment | Salary Guide 2016

Contact Us

Dublin 13 Hume Street, Dublin 2 D02 F861 Tel:+353 (0)1 4744600 Email: info@sigmar.ie

Cork 1 George's Quay, Ballintemple, Cork T12 X0DX Tel:+353 (0)21 431 5770 Email: cork@sigmar.ie

Galway Dockgate, Dock Road, Galway T12 F611 Tel:+353 (0)91 563868 Email: galway@sigmar.ie

Athlone 14 Sean Costello Street, Athlone, Co. Westmeath N37 R970 Tel: +353 (0)90 6413973 Email: athlone@sigmar.ie

Tralee Liber House, Monavalley Business Park, Tralee, Co.Kerry V92 NN80 Tel: +353 (0)66 4012325 Email: tralee@sigmar.ie

sigmar.ie

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