Marketing Essentials © 2009 Chapter 1 - Glencoe

[Pages:2]Marketing Essentials ? 2009

Chapter 1 I-Quiz

1. Which of the following can marketing promote? a. goods b. services c. ideas d. all of the above

2. Select the statement that best defines form utility. a. Involves having a product where customers can buy it b. Involves communication with the customers by explaining the features and benefits of products c. Involves changing raw materials or putting parts together to make them more useful d. involves having a product available at a certain time of year or a convenient time of day

3. Which sentence better distinguishes a consumer from a customer? a. Consumers just browse for products, but only customers actually buy products. b. Consumer is just another word for customer. c. Consumers make decisions to purchase and use a product or service, while a customer might purchase a product or service for either personal use or to sell to a consumer. d. Consumers are children, customers are adults.

4. How does a consumer market differ from an industrial market? a. The consumer market consists of customers who purchase goods and services for personal use, while an industrial market includes all businesses that buy products for use in their operations. b. A consumer market consists of grocery stores and restaurants, while the industrial market consists of industrial factories. c. The only difference is that an industrial market is larger than a consumer market. d. Products in a consumer market are easier to sell than products in an industrial market.

5. What are the four Ps of marketing? a. pride, product, promotion, and price b. product, place, price, and promotion c. precision, product, promotion, price d. product, price, place, and precision

Chapter 1--Answer Key

1. d 2. c 3. c 4. a 5. b

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