“How To Develop a ROLLING Marketing Plan” BUSINESS PLANNING - ABC
BUSINESS PLANNING
"How To Develop a ROLLING Marketing
Plan"
The purpose of this PRESENTATION is to Develop a Marketing Mindset.
Ron McKenzie
FEBRUARY 25th WEBINAR
CREATING PROFITABLE GROWTH
BUSINESS PLANNING
Ron McKenzie
? Cal Poly 5 Year Degree in Architecture - Licensed Architect in California for 34 years
? ABC Approved Peer Group Facilitator & Speaker ? Facilitator of PDCA Peer Groups ? Authored - Over 100 business/strategy plans ? Co-publisher of the Business Development
Ezine
CREATING PROFITABLE GROWTH
BUSINESS PLANNING
Ron McKenzie
? Speaker at over 75 seminars throughout the U.S. ? Business Plan seminars in Hong Kong & Paris ? Author
? 7 PDCA Management Books ? 200 published articles / business planning
? McGraw-Hill: Successful Business Plans for Architects ? The King and The Moat Contractor column ? Overcoming Procrastination: A 42 Year Report ? Who Moved The Sun: A Twin Remembers ? Self-Publishing vs. Traditional: Pixel or Paper ? Detective mystery fiction, contemporary fiction
CREATING PROFITABLE GROWTH
BUSINESS PLANNING
Webinar Rules:
1. Concentrate on Listening 2. Record Ideas 3. Make a Growth Commitment
CREATING PROFITABLE GROWTH
BUSINESS PLANNING
There is a lot of overlap in the areas of Strategic, Business and Marketing.
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CREATING PROFITABLE GROWTH
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