IMPACT OF SOCIAL MEDIA MARKETING ON PERFORMANCE OF …

IMPACT OF SOCIAL MEDIA MARKETING ON PERFORMANCE OF MICRO AND SMALL BUSINESSES

Dissertation Submitted to D. Y. Patil University, Navi Mumbai, Department of Business Management

In partial fulfillment of the requirements for the award of the Degree of MASTER OF PHILOSOPHY in BUSINESS MANAGEMENT Submitted by SHILPA H. CHHEDA

(Enrolment No. DYP-M.Phil-11001)

Research Guide Prof. Dr. R. GOPAL

DIRECTOR, DEAN & HEAD OF DEPARTMENT D.Y. PATIL UNIVERSITY, NAVI MUMBAI,

DEPARTMENT OF BUSINESS MANAGEMENT July, 2014

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IMPACT OF SOCIAL MEDIA MARKETING

ON PERFORMANCE OF MICRO AND

SMALL BUSINESSES

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DECLARATION

I, hereby declare that the thesis titled IMPACT OF SOCIAL MEDIA MARKETING ON PERFORMANCE OF MICRO AND SMALL BUSINESSES Submitted for the Award of Master of Philosophy (M. Phil) in Business Management at D. Y. Patil University,Navi Mumbai, Department of Business Management is my original work and the Dissertation has not formed the basis for the award of any degree, associateship, fellowship or any other similar titles. The material borrowed from other sources and incorporated in the thesis has been duly acknowledged.

I understand that I myself could be held responsible and accountable for plagiarism, if any, detected later on

The research papers published based on the research conducted out of an in the course of the study are also based on the study and not borrowed from other sources.

Date:

Signature of Student Enrolment No. DYP-M.Phil-11001

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CERTIFICATE

This is to certify that the dissertation entitled "IMPACT OF SOCIAL MEDIA MARKETING ON PERFORMANCE OF MICRO AND SMALL BUSINESSES" is the bonafide research work carried out by Mrs. Shilpa Chheda, student of Master in Philosophy (Business Management), at D. Y. Patil University, Navi Mumbai, Department of Business Management, in partial fulfillment of the requirements for the award of the Degree of Master in Philosophy (Business Management) and that the dissertation has not formed the basis for the award previously of any degree, diploma, associateship, fellowship or any other similar title of any University or Institution.

Place: Mumbai Date:

_____________ Signature of the Guide

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ACKNOWLEDGEMENT

Firstly, I am thankful to the almighty God for all the blessings showered.

I am indebted to the D.Y.Patil University, Navi Mumbai, Department of Business

Management, which has accepted me for M. Phil program and provide an excellent

opportunity to carry out this research project and enhance my erudition.

I sincerely thank Prof. Dr. R. Gopal, Director, Dean and Head of the Department at

D.Y. Patil University, Navi Mumbai, Department of Business Management from the

bottom of my heart for having given me his invaluable guidance for the project and

sparing his precious time for me from his very busy schedule.

Apart from the efforts put in by me, I would like to appreciate the unflinching support

of my husband Hiren Chheda, who has been my pillar of strength in the moments of

doubts and has been there, when there is no one to answer my queries.

I want to express my heartfelt gratitude to Dr. Amarendra Gandhi for his tremendous

support and mentoring. Without his encouragement and guidance this project would

not have materialized the way it has.

I am grateful for the constant support and help given to me by my friends Ms. Keerthi

Menon and Mrs. Sneha Paryani, as I felt motivated and encouraged every time we

discussed about the project which was vital for the success of the project.

The guidance and support received from my family and friends is beyond limits.

I remain grateful to all those who spared their valuable time in filling up the

questionnaire. Finally, I am sincerely obliged to all those who have helped me directly

and indirectly in the completion of this study.

Place: Mumbai Date:

Signature of the Student

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